Issue 405

May 2014

Quick Links

SolidLine Website

FAQs

APRIL PUZZLER

The Roaming Gnome was used for which dot-com company in its advertisements?

A) Google
B) Travelocity
C) Expedia
D) Orbitz

WINNER: Sarah Leinenbach

COMPANY: ASUG

CORRECT ANSWER: B

MAY PUZZLER

How does Jimmy Buffett like his burger?

A) On a wheat bun.
B) Medium well.
C) Jimmy Buffett doesn't eat meat.
D) With lettuce and tomato, Heinz Fifty-seven and French fried potatoes.

Email the correct response to puzzler@solidlinemedia.com for your chance to win some SolidLine swag. Good luck!

FEATURED VIDEO

OF THE MONTH

ASUG

Sully Sullenberger Keynote Promo

The Crew Corner

If you were a cheeseburger, what would your name be?

Mike Petrik, Art Director

The Deluxe Anime with Cheese.

Adam Marzec, Motion Graphics Artist

$100 bill burger.

Kevin Wright, Producer

The Sophisticate.

Ed Boe, Director of Photography

The Ed Burger.

John Courchane, Editor

Wisconsin Packer Badger Melt.

Natalie Mueller, Writer

Heartburn.

Matt Kudla, Director of Sales

The bacon-bacon cheese bacon burger.

Allison Miller, Production Coordinator

The sushi-summer-shandy burger.

Michael Kromm, Director of Post Production

2T.

Greg Vass, Executive Producer

Double Happy Melt on Rye.

SolidLine Produces Video Series for TransUnion Interactive

At SolidLine Media, we're all about promoting a company's services and raising awareness through the use of video. So when TransUnion Interactive came to us for videos about understanding and better protecting one's credit, we decided as a team that conducting "Man on the Street" interviews would be the best approach to getting candid response from a diverse group of people. Filmed in four high-traffic areas around Chicago, the SLM crew conducted 60 interviews in two days to produce a series of eight "What Do You Know?" videos. The goal of the series is to open up viewers' eyes about the importance of monitoring credit reports, and to quit turning a blind eye to this information. As a result of the videos, we're hoping more people stay on top of their credit reports and take the proper steps towards minimizing their exposure to identity theft.

"The team at SolidLine Media did a great job of planning, executing, and editing these videos," said John Branham, public relations and social media manager at TransUnion Interactive. "We originally only planned to do three videos, but the team filmed so much great content, we had enough to do five more."

Check out one of the "What Do You Know?" videos below!

SLM Debuts Three Videos At Rosecrance's Annual Benefit

For more than a decade, SolidLine has produced inspirational videos for Rosecrance's annual fundraising benefit held in Rockford, IL, and this year was no different! Three SLM-produced videos were debuted at the event, which boasted over 800 guests, featuring stories of hope and recovery from Rosecrance alumni. The benefit raised a record-breaking $575,000 for the Kinley Charity Care Fund, a fund established for individuals who need financial support in order to receive treatment for mental health and substance use disorders. The night was topped off with a performance by country-pop-classic trio, The Texas Tenors. SolidLine is proud to have been a part of such an important and successful evening.

"Rosecrance clients are happy to tell their stories of recovery to encourage others to reach out for help," states Rosecrance's Director of Communications, Judy Emerson. "SolidLine captures those stories in an authentic and compelling way so that donors understand they are supporting work that changes and saves lives."

Rosecrance is a non-profit organization that offers both inpatient and outpatient behavioral health services to individuals and families struggling with substance abuse, emotional disorders, or mental health illness. Learn more at rosecrance.org.

Vote For SolidLine People's Telly Awards

That's right folks, you get to the vote for us! The cool thing about the People's Telly Awards is that the community gets to vote for their favorite videos, rather than a panel of judges deciding who wins. This year, we entered our awesome 80's music video into the awards, as well as our Social Progress Imperative video that recently went viral. Click on the play buttons below -- each one will take you directly to the videos we submitted to People's Telly. Our voting period ends June 6th, so make sure you cast your votes by then. Thanks in advance for the support!