American Tackle Company exhibits at 

Bass Master Classic Expo



The pinnacle of Bass fishing competition, the Bass Master Classic was held at Alabama's Lake   Guntersville with the Classic Expo located in nearby Birmingham. This exposition associated with the elite competitive bass fishing event regularly sees well over 100 thousand dedicated angler attendees.


Darrin Heim and Ben Stein with Bill Dance


This year the American Tackle Company was pleased to participate in the three day event giving bass fishing enthusiasts the opportunity to take the MicroWave Challenge.



American Tackle ProStaffers, Derwood Roberts, Matt Sewell and Brad Parker joined AT's Ben Stein and Darrin Heim to conduct nearly 1,000 personal MicroWave Challenge Demonstrations.



No disappointed participants as the standard first question after the exercise is always, "how do I get these guides on one of my rods?" 


Pro Staff member Brad Parker giving the MicroWave Challenge


Several AT customers exhibiting at the Expo featured AT parts as well as MicroWave guides available to the public.




Trevor Fitzgerald, owner of Fitzgerald Rods with the 2010 and 2013 Southern Bass Open Championship trophies. 


Everyone participating in the casting demos was able to enter a drawing to win custom fishing rods built by the AT ProStaffers conducting the Challenge;


Attending Pro Staff Members

Bass Fishing Hall of Fame



A ceremony and induction dinner was held on the eve of the competition to honor this year's Bass Fishing Hall of Fame 2014 inductees including Doug Hannon, the "Bass Professor", Rayo Breckenridge, Penny Berryman and Blake Honeycutt.


Doug Hannon

Penny Berryman

Blake Honeycutt

Rayo Breckenridge

The American Tackle Company was deeply honored to attend and participate in Doug's behalf. The Bass Professor has given so much to enrich the sport fishing experience and his innovations such as the MicroWave Line Control System will continue to revolutionize fishing rod design for years to come.


Good friend and business partner, Russ Riley from Wave Spin Reels accepts Doug's plague with a few words about the man and his legacy


American Tackle Company salutes and thanks Doug Hannon for his contributions to the sport of fishing


The MicroWave Line Control System, the world's only award winning guide system