It was another huge showing for the American Tackle Company at this year's International Convention of Allied Sportfishing Trade exposition in Las Vegas NV.
Darrin Heim in the New Product
Showcase standing with the winner
of "Best Fishing Accessory" the
Tidal Wave, MicroWave Line Control
Doug Hannon's "MicroWave Line Control System" by American Tackle has once again been recognized by the angling trade with a "Best in Show" award.
Team American Tackle accepting the "Best Fishing Accessory" Award
Following a stellar show in Europe where American Tackle received the "Innovation of the Year" award, the "Tidal Wave" MicroWave System was voted "Best Fishing Accessory" for ICAST 2013. Winning back to back awards is truly an honor and to our knowledge, no other component company has ever won any industry award for guides. However to the thousands who have taken the MicroWave Challenge, it would be no surprise because the system speaks for itself. Many of whom had the opportunity to vote MicroWave in this year's New Product Showcase.
President Joe Meehan and Ben Stein busy giving interviews.
ICAST 2013, set a record number of media opportunities for American Tackle with print/online press interviews, TV interviews, a live radio interview on site at the show as well as several product commercials being shot for exposure all around the world.
Left to Right: Ben Stein, Brad Parker, Hunter McKamey, Mick Hinton, Joe Meehan, Dan Paluch, Darrin Heim, and Gerald Cong celebrating winning "Best Fishing Accessory"
Personnel from the home office in FL were joined by ProStaff members and representatives from AT's China and European branches to form the largest show staff in AT history.
A special thank you from the AT team goes to attending ProStaff members Brad Parker and Captain Derwood Roberts for their contribution to an incredibly successful show.
This year American Tackle reserved a 20' x 30' island booth on the main aisle of the show. Continuing the open booth concept used in 2012, four sides remained open to visitors who took the opportunity to examine our product array, meet with staff in our two meeting areas or take the famed MicroWave Challenge.
Ben Stein giving the MicroWave Challenge
The MicroWave Challenge! Beginning well before the show opening, all advertising, editorials, newsletters and direct mails encouraged attendees and members of the press to take the "MicroWave Challenge". They were also invited to view these award winning guides on rod introductions by our component partners utilizing MicroWave guides for their new product lines.
As usual, the Challenge was a highlight of the show providing everybody the opportunity to experience MWG benefits first hand. All notable anglers, rod designers and industry personalities, both fans and skeptics alike were able to receive a presentation with many occurring simultaneously.
More and More participants for the MicroWave Challenge!
"Official MicroWave Challenge Cart" stocked with brochures, demo rods, rod brands' MWG rods debuting at ICAST and cold refreshments for those taking the Challenge in the Vegas heat
The first companies debuting rods with the multi-award winning MicroWave Line Control System guides:
Seeker Fishing Rods with their "Seeker Bushido Warrior Rod Series" and the Mike Hakala Signature Series "Aqua Dream" rods.
T. Allen Rods showcased their famous "Wave Series" and introduced their new "Wave Series - Titanium" and "Wave Series - Baitcasting" rods.
Also displaying rod debuts and upcoming product series were MicroWave Guide rods from Carrot Stix, Reaction-Strike and Hardy Greys.
American Tackle also unveiled its new component catalog at this year's ICAST.