Gerald Cong and Kevin Gong in the New American Tackle Weihai Branch
American Tackle's global expansion means establishing a presence in the world's largest fishing tackle markets. Weihai, in the Shandong Province is the gateway to these markets. With more factories manufacturing fishing tackle than anywhere else on the planet, Weihai offers the ideal location to connect with designers and tackle producers.
The new branch features two full time salesmen servicing factories in the immediate area, as well as throughout Asia. An important role of this office is to act as liaison for AT headquarters in FL, fishing rod brands worldwide and their manufacturing facilities in Asia. This additional coverage means that details in design and logistics can be more effectively communicated along with presentations of product and services. In addition, American Tackle can now work around the clock on projects being developed in Asia, Europe and the Americas providing real-time progress analysis updates daily.
Tackle Trade World stated in their August 2012 issue:
"It is clear that China has a developing fishing tackle market - one that is threatening to burst into life at any time"
The Weihai Branch will also spearhead American Tackle's efforts to make its mark in China's burgeoning domestic market. Growing popularity in sport fishing as a leisure activity could see China's angling population grow to well over 100 million participants. As anglers and consumers, it's inevitable that they would be hungry for new cutting edge designs. China, after all, has a naturally rich culture of embracing new technologies, making it no surprise that Chinese anglers already show enthusiastic interest in the MicroWave Line Control System and American Tackle products.
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