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According to Federico Beltran Molina, CEO of Terra Business SAC and sales representative of Fall Creek Farm & Nursery in Peru, Peruvian exports of blueberries could amount to 6,000 tons in 2014, 300% more than in 2013 when the country exported 1,500 tons. 

Economy


Peru's central bank said it will lower reserve requirements for bank accounts denominated in the sol currency for the fifth month in a row in April.

The central bank said it will reduce reserve requirements for accounts in the national currency to 12 percent from the previous 12.5 percent as part of a drive to stimulate lending.


Three groups from France, Chile and Peru have been invited to submit technical and economic bids for Ecuador's US$951mn Manta port concession.

The three are French company Bollor� �frica Logistics, Peru's Cosmos Agencia Mar�tima and the Neltume Marglobal consortium comprised of Chilean firm Ultramar and Ecuador's Marglobal. 

Agriculture


Peru's Apur�mac region is receiving 50mn soles (US$17.8mn) for the development of 23 irrigation projects through the country's agricultural ministry (Minagri) Mi Riego fund, according to state agency Andina. 



The work carried out by the Ministry of Foreign Trade and Tourism to diversify the market is allowing Peruvian exporters to take new challenges to position their products in other markets, such as Morocco.

 Since agriculture accounts only 15.1% of Morocco's GDP, this market, with which Peru has traded since before 1994, is a future destination for exports from Lambayeque.

Emergency Preparedness


Ubinas volcano, which became active again in September 2013, has erupted. Residents of the nearby village have been evacuated.

The volcano, in the south of Peru became active in September of last year, after having been dormant for several years. Nearby village, Querapi was set to be evacuated. The village is located just five kilometers from the volcano.  



The new report from the United Nation's Intergovernmental Panel on Climate Change, outlining the impact and risks of a warming planet, reminded me of one of the great tragedies to hit my own country, Peru.

On May 31, 1970, a huge magnitude-8 earthquake struck off the coast of Ancash about 100 kilometers north of Lima. In a matter of seconds, shockwaves dispersed across a wide area to the east of the quake's epicenter, leaving a trail of destruction in their wake.

Environment


Poachers have killed 159 vicu�as in Ayacucho to sell their wool on the black market.

The illegal hunters took advantage of the heavy rains and the lowered vigilance to kill the animals. The Pro Vicu�a protection and surveillance program that had been in place was suspended by the Regional Government of Ayacucho last year.

Social Inclusion


Peruvian President Ollanta Humala Tasso said his government has invested more than S/ 40,000 million (US$ 14.23 million) in social policy, especially in meeting the needs of the most vulnerable sectors of the Andean country's population. 
Diplomacy


Peruvian President Ollanta Humala rejected conservative pressure upon him to have a hostile position against the Venezuelan Government and declared himself against a coup d'' Etat as a solution to the crisis and against foreign interference in that country.  



On April 2 and 3, representatives from Peru and Guatemala will meet in Geneva, Switzerland to resolve a trade dispute concerning import taxes, within the boundaries set forth by the World Trade Organization (WTO).  



Qatar will participate in the first meeting of Health Ministers of South American and Arab (ASPA) countries to be held in Peru next month.

The meeting will take place in the Peruvian capital of Lima from April 2 to 4 under the slogan of "universal health care and social determinants."

 




Tourism




Poison dart frogs, tarantulas, scorpions, toucans, macaws, sloths, monkeys, snakes, piranha, and caimans are just some of the many weird and wonderful creatures you can see in the Peruvian Amazon. 

Gastronomy


Sometimes the simplest dishes are the best, and roasted vegetables provide pure, com�forting flavor that's hard to beat. Here, we just used purple potatoes and purple onions as a base recipe, but you can also add cubed butternut squash, parsnips, or yellow potatoes for a more colorful m�lange.
Music




At Julius, a folk music tavern known as a pena in Peru's capital of Lima, the audience listened somberly to "El Condor Pasa." The piece, which features a melancholy melody and the natural sounds of a zampona, a traditional Andean flute, was covered by American duo Paul Simon and Art Garfunkel in the 1970s and became a major international hit.
Sports


Peruvian champions Universitario had their Monumental stadium closed for 30 days on Monday after a teenager was shot dead amid clashes between rival groups of hardcore fans.

The youth died instantly after being shot in the chest on Sunday, a local district police spokesman told Reuters.

"We are investigating ... The accusations and accounts we have are that (the fighting) was over control of tickets," the spokesman for the Lima district of Ate said.

Miscellaneous


Two examples of how big brands rely on storytelling to find a way into their online community's hearts.

Storytelling, engagement, vitality. This is the path you need to follow. A good video-marketing campaign needs to focus on the narrative in order to be effective. The two campaigns we're going to look at today belong to brands that are very distant from each other, both geographically and from a business point of view, but that both move people's emotions through a story. 


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