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Brought to you by Conscious Flow, Inc.
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Workshops on:
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Greetings!
"LOVE IS the new currency. PEACE IS the new measure of success. TRUTH IS the new security. JOY IS the new status symbol." ~Debbie Barnett~ |
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Emotions, Behaviors, and Beliefs
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Everyone is in sales, whether or not its part of our job description. We're constantly selling others on our ideas or on what we want them to do. Getting your kids to do their homework, or persuading your friends to see the movie you want to see is a sales job.
It helps to get clear on exactly what you want the other person to do before presenting your message. This could be in one-on-one situations, or when giving a speech. When it comes to persuasion, there are three areas to target: emotions, behaviors, and beliefs. Your message can contain one or any combination of the three areas.
Once you settle on a target, decide if you want to confirm, challenge, or change those emotions, behaviors, or beliefs. If I'm promoting yoga (and I am), I may want to challenge people's belief that they have to be flexible in order to practice yoga. I could point out that flexibility is a result, not a requirement, of yoga. Or I may want to confirm their belief that yoga is relaxing or that it leads to a healthy back.
Since people buy based on emotions and back it up with logic, I suggest you always approach your message from an emotional standpoint. An example: If you were selling a car to a new mom, you would point out the safety features of the car, highlighting the importance of keeping her precious bundle safe (emotion). Back that up with the car's safety rating (logic) to cement the point.
Another suggestion around emotions is to avoid using fear as a motivator. "You should buy this life insurance policy because your family will be left destitute if something happens to you," is an example of playing on people's fears. The law of karma states that whatever you send out comes back to you, so if you send out fear, fear will come back to you. If someone starts pitching fear to me, it's an instant turn off.
Before you try to persuade anyone to do something for you or with you, get clear on what your objectives are by targeting their emotions, behaviors, and/or beliefs. Decide if you want to confirm, challenge, or change those targets. It may be one thing or a combination of all of the above. Clarity goes a long way towards effective persuasion, which creates a win-win situation for everyone. If you would like to receive a PDF of the Objectives and Target Worksheet I use in my presentation skills training, send an email to Debbie@theyogawoman.com with "Objectives and Target Worksheet" in the subject line.
If you enjoyed this article, please consider passing it on to a friend. Thanks! :)
Namaste,
Debbie
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Yoga at Soul at Home in Tustin
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Wednesdays: Core Flow Level 1
3:30 p.m. to 4:50 p.m.
An eclectic music mix allows you to flow through your week with ease and grace while strengthening your core.
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Wednesdays: Power Yoga
6:05 p.m. to 7:25 p.m.
Come get your power flowing through the combination of movement and breathe in this evening class.
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Fridays: Level 1 Yoga
9:15 a.m. to 10:35 a.m.
A more meditative class, what better way to kick off your weekend than to tune in to your inner essence!
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Soul at Home
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Learning Resources
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| About Debbie Barnett | Yoga passionista, healer, student, teacher, artist, writer, astrologer, drummer, speaker, business owner, and more!
Conscious Flow, Inc., founded in 2001, is the vehicle through which Debbie provides her gifts to the community: Yoga classes, healthy workforce workshops, and presentation skills training.
"Healing the world through yoga,
one breath at a time."
Click here to learn more
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Thanks for reading. Feel free to e-mail or call with any comments, questions or suggestions you might have. And don't forget to forward to a friend!
Spread the yoga love! :)
Namaste,
Debbie Barnett
President
Conscious Flow, Inc.
Cell: (951) 316-9380
Debbie @ theyogawoman.com
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