e-Servicer

January 2014




Connect, Learn & Profit
The Appliance Service Training Institute, Feb 26th

If you haven't registered for the ASTI yet, there is still plenty of space and time. Attend the largest service convention in 2014. Receive hands-on training from leading appliance manufacturers, network with industry stake-holders and learn proven service management strategies to increase your efficiency and profits. Details and online registration at www.asti.us 
 

3 Huge Customer Service Tips
By Tara Rahe, Nationwide Inbound

Customers have become much savvier over the years.  They feel that if you aren't going to at least meet their basic expectations, your competitor will. A recent Right Now study was conducted and discovered these three ways businesses are falling short on customer expectations. Read More 

 

Most Professional Servicer Contest
Enter for a chance to win $1000, contest closes Feb 15, 2015

Based on professional impressions, entries will be judged by a panel of 5 industry judges and awarded points from 1-5 in the following 4 areas of their business: technician uniform, service vehicle, store front and on-line presence. Semi-finalists will be displayed  at the Appliance Service Training Institute in San Diego, Feb. 26 through March 1, 2014. ASTI attendees will vote for their most professional entry in each category. The entry with the most peer votes in each category at the ASTI will be crowned the best of United Servicers Association at the United Servicers Awards Banquet on Friday Feb. 28, 2014. Only one entry per service company allowed.Complete Details

What is Search Engine Optimization?
Getting Started is Easy
By Daniel Smith, www.constant contact.com

Would you like to attract more visitors to your website and build your email marketing list faster? If you answered yes, then Search Engine Optimization (SEO) should be a big part of your 2014 marketing plans - especially if you have a limited budget.

 

SEO allows you to target and attract more of your best customers to your website. And it's something you can do on your own.  Read more 

Jennifer's Warranty Tip #44 - Sales Receipts
By Jennifer Webert - Mid-America Service
 Warranty

More and more manufacturers are asking for copies of consumer sales receipts to be  attached to their service claim or faxed to them for verification on a daily basis.  It's always smart to attempt to get a copy of the sales receipt prior to sending a technician out for service and to keep the receipt attached to the customer's details in your scheduling software but isn't always possible for one reason or another. Read More


Field Techs: 5 Mobile Apps We Can't Work Without 
By Marguerite McNeal, www.thesmartvan.com

The increasingly common practice of workers using their own personal devices - and apps - on the job has been a tough sell for field service companies. But service technicians are clearly doing it, as evidenced by a recent LinkedIn discussion, "What Smartphone Applications Do You Consider Must-Haves?" Techs and experts alike weighed in, revealing a fondness for a host of consumer-focused apps. Here are their top picks:  Read more 

Diagnosing Front Load Washer Inner Basket Failures and What to Do About It
By Samurai Appliance Repair Man, www.Appliantology.org

Most of us have been on a service call for a front load washer that's making a weird noise during spin.  Sometimes the noise turns out to be something innocuous.  But many times it's something major, like inner basket drum bearing or support failure.  In this post, I'll explain what these failures are, how to identify them, and how to advise your customers regarding repair or replace.  Come with me now on a journey of Total Appliance Enlightenment™... Read More
5 Morning Rituals to Keep You Productive All Day Long
By James Reinhart, www.entrepreneur.com

Most of us work long hours: 40, 50 or even 60 hours each week. But chances are, given distractions like online entertainment, office snacking habits and ill-designed time management, we're only churning out high-quality work a portion of each day.

 

Here are five practical steps to incorporate into any morning routine to optimize your time at the office and maintain productivity all day long: 

Read more

Want to Succeed in the Service Business?- Know Your C.O.D.B.
By Paul Mac Donald

C.O.D.B. These four letters have the potential to literally shape your future in the service business, and to determine whether or not you will be able to stay in business long term.Read More

How to Juggle Raises, Bonuses and Incentives With Ease
By Chris Griffiths, www.theglobeandmail.com

If you haven't already, I urge you to create a budget for 2014 that will allow you to articulate your goals and expectations from your team for 2014. It's not enough to say you need to do better or lower costs or find new customers. It needs to be detailed enough that everyone, including yourself, understands how your targets for the new year translate into the work you need to do today, next week and next quarter.  Read more 

Survey: Email is 40 Times More Effective Than  Facebook and Twitter
By Russell Working, www.entrepreneur.com

What? You've opened up that thing called "Outlook Express," and you're writing an email?

 

Surely you know that this form of marketing and communications is as pass? as floppy disks and cell phones the size of Shaquille O'Neal's shoe. Read more 

Tidbits from Dave
By Dave Antrim -The Appliance Center - Lake Isabella, CA

For removing the built-up grime on your sealed burner gas cook top ..... use a steamer; it cuts through the grease in no time leaving your stove-top nice and shiny new. I did mine yesterday and it looks brand new!
Contact:
Paul Mac Donald, Executive Director
United Servicers Association
3105 N. Ashland Ave., Ste. 199  Chicago, IL  |  800.683.2558

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2014 ASTI

2014 ASTI
Registration Discount
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Offer Expires 02/01/2014. Available at participating parts distributors only.