April 2015  
 
Manship to begin Statehouse program

Dear alumni and other friends,

The Manship School will begin a novel set of courses taught at the state Capitol in the fall. As news organizations have cut back on coverage of state government, a number of schools have assigned student reporters to cover legislatures, agencies and governors.

But our plan is different: Our hunch is that many students don't understand state government. So Dr. Martin Johnson, our Reilly Chair in Media and Public Affairs, will teach a one-semester course-- based in the Capitol in the fall-- about how state government works. In the spring, students who have taken the course will report on state government under the supervision of professor Jay Shelledy. Their work will be distributed by the existing Manship News Service, which distributes articles to Louisiana and south Mississippi news organizations.

Wags note that we will be setting a precedent by training journalists for what they're about to cover rather than using the sink-or-swim method. We actually think that the training will be important because many students-- and adults-- don't realize the impact that state government has on their lives. (The current budget impasse in Louisiana, which could drastically alter higher education, is a good example of that impact.)

The program is another significant step in expanding our signature area of interest, media and public affairs. It also nicely complements our new Washington program, which begins in June.

I'd be interested in hearing your thoughts about the Statehouse program.

Best,

Jerry Ceppos
Dean
225-578-9294
[email protected]
Manship professors named
deans at Missouri, Kent State

Two Manship professors have been named deans of prominent journalism and mass-communications programs elsewhere.

David Kurpius, who has been at LSU for 18 years, is becoming dean of the School of Journalism at the University of Missouri. Dave has been Manship's director of student media, associate dean for undergraduate studies and administration and most recently has been LSU's associate vice chancellor for enrollment management.

Amy Reynolds, who has been at LSU for five years, was named dean of the College of Communication and Information at Kent State University. Amy has been associate dean of graduate studies and most recently has served as director of our Reilly Center for Media & Public Affairs.
Advertising students win regional National Student Advertising Competition 

A group of Manship School digital advertising students won the regional round of the National Student Advertising Competition in Knoxville, Tenn. They will move on to the semi-finals, where eight schools will be chosen for the finals in Las Vegas in June. The American Advertising Federation sponsors the competition.

 

The students developed an integrated marketing campaign for Pizza Hut, this year's corporate client, for more than 200 university chapters around the country entered the competition. The team competed against schools in Alabama, Georgia, Louisiana, Mississippi and Tennessee. Manship students last won the regional in 2013, when Glidden Paint was the client.

 

Professors Yongick Jeong and Kasey Windels advise our team.

Film executive stresses importance 
of digital advertising 

Eric Bershon, senior vice president and general manager for FotoKem, a national post-production conglomerate serving film, television, advertising and the recording industry, spoke to students about 
marketing and publicity for feature films. The 29-year advertising and marketing executive has worked with ad agencies, national brands, political campaigns and the entertainment industry. 

Bershon spoke to Manship students about digital advertising for movie productions. He used promos from the upcoming film "Pitch Perfect 2" to demonstrate the importance of different types of digital advertisements.
Alumni Updates 

Zehnder Communications in New Orleans  hired Ellyn Gary (2012) as a media coordinator.  Ellyn helps with media buying for Zehnder clients Visit Baton Rouge, Visit South Walton and Zea Rotisserie & Grill. Previously, she worked on media campaigns for the Trumpet Group.  
Jacob Landry (2006 ) and his wife had their third child in March. After eight years in public education, Jacob left to start a craft brewery in New Orleans, Urban South Brewery.

Erica Pater (2011) was promoted to assistant manager of external relations in the LSU College of Engineering.

LSU football coach Les Miles invited Ted Roggen (1941) to join the team as Ted celebrated his 95th birthday.

Asya Besova Cooley (MMC, 2008) was promoted to director of development at the Mississippi State University Foundation. She is pursuing a Ph.D. in public policy and administration from Mississippi State.



Mallory Richardson (2014) moved back from Chicago to be an account associate at Search Influence, an international marketing company based in New Orleans.

Josh Howard (2009 ) will appeared on "The Steve Harvey Show" in May. Josh was voted by 225 Baton Rouge magazine as the city's most eligible bachelor.

Eileen P. Angelico (MAJ,1991) was promoted in January to deputy chief of public affairs for the Bureau of Safety and Environmental Enforcement, a federal agency that regulates offshore oil and gas. She leads strategic communications and national crisis communication. She lives in Metairie.

Emily Henry (2008) married Matt Burch on June 20, 2014, in Baton Rouge. She and her husband are attorneys in Jackson, Miss.

Gerry Johnson (MAJ,2000) was promoted to lieutenant commander in the U.S. Navy on Jan 9, at Mayport Navel Station in Jacksonville, Fla.
 

Alumni Updates is a new feature of the newsletter.  We are considering not publishing the Galley West alumni newsletter. Would you rather get alumni updates in this newsletter, or do you want to continue getting a printed Galley West newsletter? 

 

Please respond to Linda Rewerts [email protected] with your opinion. 

 

 

James Carville to be Manship graduation speaker  
James Carville, the legendary political consultant, is this year's Manship School graduation speaker.

Carville, an LSU graduate, is a political consultant and Democratic strategist. He was the top strategy director for then-Arkansas Gov. Bill Clinton during the successful 1992 presidential campaign. He frequently appears on CNN and other networks.

"While Carville always is entertaining and informative, having him appear this year is especially appropriate," said Manship Dean Jerry Ceppos. "He has taken a leading role in the battle to preserve state support for higher education."

Graduation is at 5:30 p.m. Friday, May 15, in the Maddox Field House, near the Pete Maravich Assembly Center. Because the capacity of the field house is much greater than that of the Student Union Theatre, where graduation has been for the last several years, no tickets are required. Feel free to attend, but allow extra time because of traffic.
Manship scholars prepare to present at ICA conference 

Manship School faculty, graduate students and alumni are preparing for the 65th Annual International Communication Association (ICA) Conference May 21-25 in San Juan, Puerto Rico. The Manship School has 14 representatives presenting at the conference this year.This is the highest number of presentations Manship scholars have given at an ICA conference.
Digital advertising program approved for academic common market
Students from Maryland planning on studying digital advertising now can attend LSU at a more affordable cost. The digital advertising program was approved as an Academic Common Market program. 

The Academic Common Market is a tuition-saving program for college students from select states. It allows them to pursue degrees that are not offered by their in-state institutions. Students can enroll in out-of-state institutions that offer their particular degree programs and pay that institution's in-state tuition.

The journalism, political communication and public relations programs are already options in this program for students in Alabama, Georgia and Maryland.  
More stories at manship.lsu.edu


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