Driving Membership Forward. Together. | www.memberwise.org.uk
October 2016 (Issue 64)
Dear     


Welcome to our October Newsletter 


At the start of 2016 we identified member engagement as our key sector challenge. 



In true MemberWise 'Game Changer' style we'll be helping you  to address this critical topic before the year is out and we will be doing this via two exciting (and free) new online resources: 



1) The new MemberWise Network Member Engagement Hub - containing a wealth of dedicated articles, videos, case studies, research findings and resources.



2) The forthcoming Member Engagement Toolkit 2.0 - Launching on 7th December (you can express an interest in our VIP Launch Event below)



In this issue: we send out a call to action for MEMX 2017 speakers, announce an exciting new partnership with Hiscox, share an assortment of brilliant Guest Blogs, launch 8 High Definition #MEMX2016 video presentations and invite you* to our next Member Engagement Planning focused Lunch and Learn (hosted by KSAM) in London on 2nd November. 



I hope you enjoy reading our newsletter and if you would like to submit or suggest any future content please do get in touch!



Richard Gott 
MemberWise Network Chair



*Tickets allocated on a first-come first-served basis and exclusively for association and membership professionals.

Harnessing the Web 2016 Rated 'Best Yet'!

On 4th October 326 association/membership professionals and provider represntatives attended Harnessing the Web 2016. Delegates had a great day and initial feedback indicates it was our most productive conference so far (rating 4 out of 5)!



Our national web focused conference (now  in its 5th year) was currated to include 39 sessions delivered by 48 expert speakers on the key themes contained in this year's Harnessing the Web 2016 Research Summary Report.



Online new member acquisition, online  engagement of members (and no-members), more sophisticated online personalisation and new non-subscription based online revenue opportunities were explored, amongst other web focused topics, throughout the day.



Over the coming months we will release our video Insights from the day and photos will be available to view via our Facebook page shortly. Harnessing the Web 2017 will take place in October 2017 and you can express an initial interest
here...

Member Engagement Toolkit VIP Launch Event

The MemberWise Network will publish its much anticipated Member Engagement Toolkit 2.0 at a free VIP Launch Event & Networking Drinks Reception at
Home House London on 7th December.

 

This practical new resource (hosted on the new MemberWise Member Engagement Hub) will clearly define, contextualise and provide practical member engagement focused recommendations, case studies, insight and advice to associations and membership organisations looking to improve and/or optimise member engaement in a more robust and structured manner.

 

Content is unique as it is written and fully quality assured by membership and association professional who are actually delivering great member engagement focused outomes.



The toolkit will be made freely available to the sector (thanks to Official Partners, ASI Europe and Research by Design).



Association and membership professionals are invited to express an interest in attending the VIP Launch Event and Networking Drinks Reception. Only 70 places are available so express an interest sooner rather than later!



Sponsorship Opportunities
One non-competing 'Partner' opportunity is available. Providers should Contact Us for further information. 
Could you be our next MEMX 2017 Expert Speaker?

Could you be one of our inspirational membership expert speakers at MEMX 2017? If so, we want to hear from you!



We're now recruiting our team of expert speakers for the next national MemberWise Network conference:



- 27th April 2017

- Park Plaza London Victoria



To celebrate preperations for our next national conference we have published 8 High Definition #MEMX2016 keynote presentation videos for you to watch on the popular MemberWise Video Channel. Take a look...



You can express an interest in attending by clicking here and if you would like to express an interest in speaking please Contact Us before Monday 31st October.

MemberWise Partners with Hiscox

We're pleased to announce a new partnership between the MemberWise Network and Hiscox that will provide you and your members with the opportunity to access and promote award winning* insurance products.



Products include Professional indemnity, commercial insurance, public liability, event insurance and home insurance for you and your members.



As we are working directly in partnership with specialist insurer Hiscox it means that products can be provided to you (and your members) directly and this will contribute towards optimising value/cost for you and your members.



Our partnership is long overdue and could create a great new non-subscription fee revenue stream.



*Best Insurance Provider (Start Your Business Awards 2015) and Claims Initiative of the Year award (Claims Excellence Awards 2015)

Membership Scheme Development Advice

The MemberWise Network provides leading associations and membership organisations with advisory/consulting services to enable robust and quality assured change/development.

 
Case Study: Chartered Society of Physiotherapy



In September the network delivered a membership scheme change workshop with the Chartered Society of Physiotherapy (CSP). Here is what Director of Strategy, Policy & Engagement, Rob Yeldham had to say:


"Rich from MemberWise facilitated a workshop focusing on possible changes to our membership scheme."


"Our senior members appreciated his style of facilitation and his deep knowledge of the topic. As directors we appreciated the supportive way he engaged with us and sought to understand our corporate objectives when developing the session."




MemberWise Blog - Latest Guest Blog Articles

#DIGITALHACKS @ Harnessing the Web 2016 - Co-Chair Sarah Alder (Cranmore Consulting) reports back on the key themes from her audience-led #DIGITALHACK seminar stream @ HTW 2016. More...
International Development - Are you Ready?In our latest Guest Blog article from Kim Ansell and Katherine Grimshaw (K2 Consulting) we suggest things you might have forgotten when you take your first steps in 'going international. More...
Is Your Web Presence Engaging? In this great article Guest Blogger Christine Hassall from Senior Internet investigates ways to make your online content more engaging for members. More... 
5 ways to improve your conversion rate - This Guest Blog article is written by Nicola Anderson from MemberWise Recognised Supplier, GoCardless. If you are looking to improve new member acquistion/conversions, this article is for you! More...
Next Lunch & Learn Announced!

We're pleased to announce our 2nd free Lunch and Learn of the year. The content is educational and the lunch is on us!



Title: How to Create an Effective Member Engagement Plan



Learning outcomes include: Setting goals, understanding who you are targeting, how to reach members, solving problems, finding and developing extra value, distributing your value, developing a 'funnel', bite size measurements, consistant action and appropriate staffing.



Speakers: Phil Slinger, Director, Kingston Smith Association Management & Richard Gott (MemberWise)



Host: Kingston Smith Association Management (KSAM)

Location: Devonshire House (Barbican), London

Date: 2nd November (12:00 to 14:00)



 


Insight Video - Communication Transformation

All Eyes on Us - The AOP Communication Transformation Story


All Eyes on Us

The AOP Communication Transformation Story



Vicky Vine (Communications Director) and

Wendy Steele (Commercial Director)

Conferences & Events

Event

Host

Date

More...

How to Create andeffective Member Engagement Plan 
Kingston Smith Association Management

(London)



Free Lunch & Learn

2

Nov

Trade Mark

Lunch & Learn

Bates Wells

Braithwaite

(London)



Free Lunch & Learn 
6

Dec

More to follow...

Member Engagement Toolkit VIP Launch

MemberWise

(London)

7

Dec

Express an interest...

Membership Excellence 2017

MemberWise

(London)

27

April

In This Issue
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Our popular video channel features over 100+ interviews and best practice presentations.


 
All content is completely free to download and is seperated into two key sections:



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MemberWise - Introducing Our Professional Network 
Introducing Our

Professional Network...
 


Newsletter Archive

You can access all back issues of our newsletter via the newsletter archive on the MemberWise website.







Our online professional networking group on LinkedIn is one of the most active association and membership professional groups in the UK. We have had a busy month!




Current discussion topics:



- MEMX2017 - Call for speakers



- New digital resource for trustees



- VAT for overseas delegates?



- Membership policies, terms & conditions - a bit of a maze!



- Data Audit & Clensing



- Youngest member qualifies for ICE



- IoD Board & Executive Committee do 22 Push Up Challenge



- Web to Print for Volunteers Query



- ACCA - You Spoke. We Listened Campaign



- Rotary Club - Shows Clubs How It's Done!



- Member Databases Query



- What to do in a Direct Debit Emergency



- Apprenticeships Query



Join in the discussion...



Note: Access exclusively for association/membership professionals and MemberWise Recognised Suppliers. 


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