MemberWise Event eUpdate
Driving Membership Forward. Together.
November 2015
Issue No 53

Welcome to the latest issue of the MemberWise e-newsletter!

Our popular Harnessing the Web 2015 conference (#HTWEB15) took place in London last week, and I am pleased to report that it was our biggest event to-date (attracting 300 delegates from within the membership and association sector).

I hope that the 28 inspirational sessions translate into improved online member vlaue, engagement and growth over the coming months!

#HTWEB15 may be over for year, however our annual web focused benchmarking survey for 2015/16 is now open. We have received over 200 completes so far and I invite you to take part  here...
Our theme this month is Online Social Media and I'd like to thank Abby, Gordon, John, Rob, and Stuart for sharing their thoughts and knowledge. For those wishing to learn more,  don't forget to attend our upcoming free social media seminar on the 19th of November (info on the right!).

I hope you read this issue with interest and I do get in touch if you wish to  be involved with our next conference Membership Excellence 2016, to be held in London on 21st April 2016.

Richard Gott
Network News
#HTWEB15/16 Survey: take part!
Our annual web focused survey provides a clear understanding of the online progress we are making as a sector. In return for taking part participants will receive a complimentary copy of the 2016 survey summary report and the chance to win one of two £100 John Lewis vouchers. Take part...

View video from a recent ASI Europe seminar in which Richard Gott and Heather Forrester from Research by Design discuss the results of the 2015 survey here...

#HTWEB15: One big step...   
A reflection on this year's Harnessing the Web 2015 conference by Sarah Alder (Seminar Track chair). Her conference stream was entitled "How to Optimise Online Member, Engagement, Value and Growth. Read more...  

#HTWEB15: How we reached 1,429,630 Twitter accounts  

In this Blog article Abby from Optimist Consulting provides an overview of how we managed to double our reach in just one day! Read more...
#HTWEB15 in 20 tweets 

Produced by one of our accomplished delegates, Martin Lugton, Ditigal Communications Manager @NDCS Read more...
Network Views 
Looking for a useful framework and ideas on how to manage LinkedIn groups? John Scarrott,  Membership Director at DBA, offers some useful tips.  Read more... 

Creating a regional social medial account does not itself generate a community - a point being made by Rob Yeldham, Director of Strategy, Policy & Engagement at the CSP, who considers this important topic.  Read more...

Engaging members in less than 140 words? Stuart Glen, Membership Manager  at  the ICF, shares his experiences including a lovely photo of Shireen Chambers FICFor, ICF Executive & Technical Director, joining in #ILookLikeAForester" campaign. Read more...

What tools for social media management do you consider essential? Abby Wright-Parkes, a  membership marketing expert and a MemberWise Recognised Provider, shares her favourite 5. Read more..
Upcoming events
19 November 12.00-13.30. Free MemberWise Lunch & Learn social media seminar:
Dealing with  negativity on social media. by Optimist Consulting and the Association Of Optometrists. Book your place here...

21 April 2016 - Membership Excellence 2016
Spring Conference, Park Plaza Victoria Hotel, London. Save the date & express an interest in attending...
In This Issue
Featured Event:

Dealing with negativity on social media

(Free MemberWise Lunchtime Seminar)

  19th November 2015
12:00 to 13:30 
Association of Optometrists, Optimist Consulting, and MemberWise cordially invite you* to this free seminar for association and membership professionals.

Book your place

*Places exclusively available to association and membership professionals. 
Featured Vacancy:   

Head of Membership Operations

£52,965 - £59,636

Latest vacancies:

British Veterinary Association
£26,163- £28,500

Membership Assistant

British Veterinary Association
£21,658 - £24,500

For more vacancies visit our job website:

NEW MemberWise
Recognised Supplier

Mobile Publishing

MemberWise  Recognised Supplier Directory 

It provides an overview of sector suppliers of products and services that enable membership  organisations and associations to increase membership value  and growth. 


The following sector  providers have renewed their MemberWise Recognised Supplier status:

LinkedIn Discussions
Launch of OpenEngage 

Advanced NFP announces the availability of OpenEngage fast start, a newly launched software-as-a-service offering for membership organisations.

Offering templated core functionality of OpenEngage (previously called Integra), this fully hosted cloud-based version enables medium-sized NFPs to benefit from a fast start implementation.  Go-live timescales can take as little as ten days, with monthly costs starting from £1,000 per month.
To read more about OpenEngage click here. 
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