Only 10 days left!
Wednesday
4th November 2015
9:30am to 5:30pm

Lancaster Hotel
Lancaster Terrace
London
W2 2TY




Latest Developments!  
  • The Access Group announced as Official NFP Sponsor
  • Only 25 Early Bird places now left!
     
  • New speakers will represent the YHA and MHEA
     
  • 3 for 2 and Early Bird offers closes on Friday.
Harnessing the Web 2015 Update 
Early Bird & 3 for 2 Group Offers End on Friday!

Dear

I am pleased to announce that 100 delegates have now registered to attend this year's conference!

The following promotions will close at 5pm this Friday:

- Discounted Early Bird Passes (save �34!)
- 3 places for the price of 2 (save �199!)

In this update we introduce you to three of our great speakers:

- Leading Sector Consultant and Trainer, Sue Froggatt
- Steve Watkins, Senior Marketing Executive - Membership, Chartered Institute of Public Finance and Accounting 
- Hannah Kowszun, Director of Marketing and Communications, Science Council 

They will share experience and best practice at the event and will focus on improving and evaluating online member journeys, optimising User/Member Experience (Ux/Mx) and how to optimise member engagement via online social media activity.

You can visit our dedicated conference website, view the programme, meet our speakers and register your Early Bird place by visiting:

www.harnessingtheweb.com

I hope that you read our update below with interest and if you have any questions or queries please do not hesitate  to contact me.


Richard Gott
Founder, MemberWise

- Early Bird Offer (save �34) - 
- 3 for 2 promotion (save �199) -
- Offers Close on Friday  -

Our Day to Take Online to the Next Level! - This Year's Topics & Speakers...


This Year's Topics:
  • Increasing Online Member Acquisition
  • Online Member Engagement Measurement & Reporting
  • Optimising User & Member Experience
  • Improving member retention via effective use of 'digital'
  • Online Member Personalisation
  • Digital/Content Strategy Delivery
  • Online Social Tool Selection & Optimisation for member events
  • Integrated Member Networking/Web Chat Functionality
  • Online Marketing and Campaigns
  • Online Accessibility
  • Digital Transformation & Project Implementation
  • Increasing Member Online Social Media Participation
  • Implementing and leveraging CRM
  • Disseminating Member Data via Dashboards
  • Effective use of 'Apps' for member publications
  • Interactive Networking focused sessions
This Year's Case Studies & Expert Speakers 
  • Association of MBAs
  • Association of School and College Leaders
  • The Caravan Club
  • Chartered Institute of Marketing
  • Chartered Institute of Public Finance and Accountancy
  • Chartered Management Institute
  • Chartered Society of Physiotherapy
  • Coeliac UK
  • Youth Hostel Association
  • Materials Handling Engineers Association
  • The Law Society
  • Ramblers
  • Round Table
  • Royal Society of Chemistry
  • Royal Pharmaceutical Society
  • Science Council
Presenters will include: 
  • Sue Froggatt, Trainer & Consultant
  • Mark Walker, Head of Content Marketing, Eventbrite
  • Richard Gott, MemberWise Founder
  • More presenters to be announced shortly!
Seminar - How to Increase the Number of Members Engaging in Social Media


On average only 10% of members engage with their association or membership organisation via online social media.

Introducing popular Trainer and Consultant, Sue Froggatt, who will speak on this topic. She will investigate how the number of members engaging via online social media can be increased.

Sue will outline what to focus on to ensure a member's social media experience adds value to membership, what is destroying value in the social media experience, what social media has, and has not, changed and how to use social media to help you do your job.

Session: How to increase the number of members engaging via online social media
 
Keynote Session - Using User Experience to Improve Online Member Journeys,
Optimise New Member and Student Acquisition

Fact: The sector is now focusing on User Experience (Ux) to improve online member journeys.

This should have a positive impact on new member recruitment - Identified as the Membership Sector's key goal of 2015.

Meet Steve Watkins, Senior Marketing Executive at the Chartered Institute of Public Finance and Accounting (CIPFA).He will be providing a practical overview of what user (Ux) and member (Cx) experience is and how CIPFA has significantly enhanced online user journeys and the results achieved.

Session: Using User Experience (Ux/Mx/Cx) to improve online member journeys, optimise new member and student acquisition

Interactive Seminar - Delivering Online Personalised Content via User (Ux)
and (Mx) Member Experience


Member Experience (Mx), user testing (UX) and evaluation is important in order to deliver optimised, personal and value driven/targeted content.

Introducing Hannah Kowszun, Director of Marketing and Communications at the Science Council. She will introduce how this approach can improve functionality, the process of coming up with a solution linked to effective user testing and the benefits the Science Council, its registrants and Members are now receiving.

Session: Delivering online personalised content via User  (Ux) and Member (Mx) Experience


Introducing our Official Sponsors...
In Partnership with:



Sponsored & Supported by:


Silver Bear

Online Accessibility
Sponsor
 Online Member Services Sponsor
Strategic
Sponsor
Online Engagement Sponsor
Online Communications Sponsor
Think 

Online Personalisation
Sponsor
Drinks Reception
Sponsor
NFP
Sponsor
Digital Track
Supporter

 Digital Track
Co-Supporters