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Why the Era of CRM
is Over...

In this MemberWise Insight video, Niroo Rad of ASI Europe explains why the era of CRM is over and why members need to transition to single online solutions that enable access from any device, at any time and from anywhere
Niroo Rad, CEO, ASI Europe
Niroo Rad, CEO, ASI Europe
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Harnessing the Web 2015

You can register an interest in our next national web conference.

You will gain access to preview discounted booking and 3 places for the price of 2 (without obligation)  


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sector vacancies.


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Chartered Institute of Library and Information Professionals




Environmental Association for Universities and Colleges


Environmental Association for Universities and Colleges


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Information & Resources

ISSUE NO. 47 / May 2015 
The Good to Great Edition


Welcome to your May eUpdate!

This issue is full of best practice information and advice, and we focus on practical ways we can move our membership organisations and associations from good to great.

We have new best practice presentations to download, Insight Interview videos to stream and free seminars over the coming weeks to attend.

In this issue we signpost some great free seminars PLUS our second free Lunch and Learn of the year that will focus on effective change and development leadership.

Let's see what we have in store for you this month...

In This Issue
Moving from Good to Great!
In the first of our latest two part Blog we highlight 6 of 12 differentiators that make an association either good or great.
Some are pretty straight forward (e.g. focusing on positive member outcomes) whilst others are a little more controversial.

The differentiators are taken from conversations with senior association and membership professionals, observations made over the past decade and hopefully a little common-sense thrown in for good measure!

What do you think? Perhaps you have your own indicator(s) that you wish to see feature? Please do post your thoughts and feelings on the Blog!
Introducing Tribal Marketing...
A MemberWise Video Presentation

Online Member Engagement & Tribal Marketing: Creating an Identity and Feeling of Belonging

Online Member Engagement & Tribal Marketing:
Creating an Identity & Feeling of Belonging
In this MemberWise Insight Maria Borstnar, Independent Consumer Psychologist, presents on this topic that can differentiate the good from the great from a member engagement perspective.Maria presented this great session at our last Harnessing the Web national conference.

You can express an interest in attending this year's conference at the Lancaster hotel, London, on 4th November.
View more MemberWise Insight interviews on the
Membership Sector Best Practice video channel
for more great Insights videos to watch/share.

Free Seminar
Membership Management - Break free from the strait-jacket! 5 June, London

The seminar is inspired by a recent survey which listed the top three priorities of membership organisations as retaining members, improving existing services to members and recruiting new members.

Core will explore how you can use Microsoft Dynamics CRM to achieve these goals, demonstrating its unique accelerator designed for the membership sector, Core's Membership Platform.
Gaining a Royal Charter
A great way to provide members with enhanced status

There are over 400 active Chartered bodies in existence, however many of those originally granted a Royal Charter no longer exist. We thought it would be interesting to explore the topic...

Recent organisations to be granted a Charter include the Chartered Institute for Archaeologists; Chartered Institute of Ergonomics and Human Factors; Chartered Society of Forensic Sciences.

Organisations consider petitioning for a Royal Charter for a number of reasons...

Read the full article on LinkedIn or via our Blog... 

Free Seminar                    Silver Bear
Membership & Association Management - A unique self service transformation, 14 May, London
This event is for organisations who know they need to make a change, but are unsure of how to start.

You will have the opportunity to discuss and learn with your peers, and incorporate shared thinking in to approaching a membership management transformation project.

Learning outcomes will include how to build a robust business case, requirements catalogue, prioritise objectives and dependencies with Silverbear FitGap, key considerations for your membership portal, deep-dive into Silverbear Membership Microsoft Dynamics CRM 2015 and beyond.


Next Lunch & Learn                   
Managing Your Staff During Times of Change
At this free MemberWise Lunch and Learn, Richard Cummings, Managing Director of HR Insight, will take attendees through the evolution of an association and how this directly links to the strategy of managing your people, most specifically discussing :

- Obtaining employee buy-in to enable structure, culture and attitude change/shift
- What you do about the ones that simply won't budge and those who say the right things but don't demonstrate the right behavioural traits
- How you elect those for promotion, creating new roles and removing functions
- Managing and removing the dead-wood

- 9th June, London
- Hosted by Kingston Smith LLP

Note: Due to limited capacity places are exclusively available to practicing membership and association representatives.
Twitter Milestone Reached
Network achieves 1,000 Twitter Followers

This month we welcome our 1000th Twitter Follower, Robert Bowles from the Royal Society of Chemistry!

Why Follow Us? You will hear about the latest network  news/events, links to cutting edge articles and informal banter that will keep you updated on the latest sector thinking.

Be warned: The content is moan and groan free and following may result in long term improvements in member recruitment, retention, value and growth!
Introducing the Jargon Buster!
Created by the sector, for the sector

The membership sector is famed for its over-use of jargon and it is time for us to cut through this. Introducing the Jargon Buster...

This new guide contains an incredible 800 definitions and meanings of the most useful words and phrases in associations and membership organisations.

The guide will be of great use to staff and stakeholders at all levels, including new starters and those returning to the sector.

Content has been quality assured by representatives of leading organisations including CILIP, ACCA, RCP and the BBSA to ensure the content is accurate, relevant and current.
Online Discussion...
Its Good to Talk...

Our online professional networking group is one of the largest and most active with 1,250+ association and membership professionals participating.

We list the latest discussions below:

- Event Apps for member conferences (CharityComms)
- Minecraft & young member engagement (CIOB)
- Using the phone? (Optimist)
- ISA helps its unemployed members (MemberWise)
- Membership Guide to the Next Level (MemberWise) 

Join in the conversation... 

Note: Entry to the group is exclusively for Membership Professionals, Association Professionals and Recognised Suppliers.