March/April eUpdate
Driving Membership Forward. Together.
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Why the Era of CRM
is Over...

In this MemberWise Insight video, Niroo Rad of ASI Europe explains why the era of CRM is over and why members need to transition to single online solutions that enable access from any device, at any time and from anywhere

Niroo Rad, CEO, ASI Europe
Niroo Rad, CEO, ASI Europe
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MemberWise Resources

MemberWise Website

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Membership Sector Best Practice Channel

Recognised Suppliers

Our eUpdate features information about 120 + providers that specialise in providing solutions to membership organisations and associations.

This month our eUpdate is kindly sponsored by ASI Europe.  


The latest
sector vacancies.


All in one place.



College of Optometrists



ASI Europe

South East



Chartered Institute of Procurement & Supply

East Midlands


ASI Europe


Royal College of



Find out more via our dedicated job website:

Information & Resources



ISSUE NO. 46 / February 2015 
The network with added 'Buzz'


Welcome to  your March/April eUpdate!

The MemberWise Network is truly buzzing at the moment and we have lots to share with you this month!

In just 2 weeks we welcomed 250 delegates to Membership Excellence 2015 and a further 62 association and membership professionals have joined our popular online professional networking group.

Anyway, enough about the network and more about providing you with practical help and support!

Let's see what we have in store for you this month...
In This Issue
Harnessing the Web 2015 Survey Summary Report - Download your copy!
229 Association and Membership Professionals took part in this year's research. Topics cover online member content, CRM systems, online social media, effective use of the mobile web, email marketing and more.

Our key goals this year include increasing new member acquisition, increasing member engagement, increasing member retention, revenue and member satisfaction.

So, how does your organisation compare with the sector? Read our report to find out!

Download the report in PDF format...
View our handy Info Graphic...

This important annual sector research is delivered in partnership with ASI Europe and official research provider, Research by Design.
MEMX 2015 - A Great Day!
Network Conferences and Events

Our latest national membership best practice conference, Membership Excellence 2015, attracted 250'delegates and was rated our best yet.   

The conference programme featured key
sector thought leaders and influencers, senior membership and association professionals who have delivered great membership focused projects for their organisations.

Over the coming months we will publish our popular MemberWise Insight interview videos that capture some of the key topics and themes of the day.   

View photographs from the day...
Express an interest in our 2016 conference...
Introducing the Jargon Buster!
Created by the sector, for the sector

The membership sector is famed for its over-use of jargon and it is time for us to cut through this. Introducing the Jargon Buster...

This new guide contains an incredible 800 definitions and meanings of the most useful words and phrases in associations and membership organisations.

The guide will be of great use to staff and stakeholders at all levels, including new starters and those returning to the sector.

Content has been quality assured by representative of leading organsiations including CILIP, ACCA, RCP and the BBSA to ensure the content is accurate, relevant and current.
Membership Renewals - Our Top 10 Tips
LinkedIn / Blog Article
  This month we signpost our most popular Blog article: Membership Renewals Our Top 10 Tips

We estimate it costs membership bodies 8 times more to recruit a new member than to retain an existing member, so we decided to write an article on the topic.

The article (viewed 700+ times) contains practical ideas and suggestions that will help you to retain existing members so we hope you find it useful!

Read article on LinkedIn...
Read article on the Membership Sector Blog...
Harnessing the Web 2015 Conference
Focus - Taking Online Member Engagement & Value to the Next Level

We are pleased to announce that Harnessing the Web 2015 will take place in Central London later this Year!

Why are we going to focus on online engagement and value? Becuase you want to learn more about improving this*

The scale of this year's conference will also be taken to the next level as we aim to host up to 300+ delegates - our biggest planned conference yet!

We expect demand for places to be high, so register an interest now to gain pre-launch discounted tickets/3 places for the price of 2:

Express an interest (without obligation)...

Speaker, Spomsonr and Exhibitor Opportunities - We are now compiling the programme, so if you would like to lead a session, exhibit or sponsor please Contact Us.
 The Journey into CRM...
MemberWise Video Insight -  Investor Relations Society

The Journey to CRM Implementation - Who's stupid idea was it anyway?

The Journey to CRM Implementation
Who's stupid idea was it anyway?

In this MemberWise Insight we interview Robert Dann, Head of Membership and Marketing at the Investor Relations Society.

Robert provides us with his top tips on searching for the right membership database/CRM. He outlines the reasons why his organisation decided to make the change, the benefits it has provided and the pitfalls to watch out for if you are considering a similar journey to CRM implementation in the future.

Related content:

CRM/Database Provider section of the MemberWise Recognised Supplier Directory
View more MemberWise Insight interviews on the Membership Sector Best Practice video channel for more great Insights videos to watch/share.

Online Discussion...
Its Good to Talk...

Our online professional networking group is one of the largest and most active with 1,250+ association and membership professionals participating.

We list the latest discussions below:

- Member Exit Surveys (CILIP)
- Responding to the budget (MemberWise)
- New LinkedIn Group (Institute of Hospitality)
- Toni & Guy launch membership scheme (yes, really)
- Functional Specs for websites (BIFM)
- Membership card supplier query (BPA)
- Before Time Membership Marketing (MemberWise)
- Online Joining/eDeclerations (AOP)

Join in the conversation... 

Note: Entry to the group is exclusively for Membership Professionals, Association Professionals and Recognised Suppliers.