MemberWise
February eUpdate
Driving Membership Forward. Together.
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Why the Era of CRM
is Over...


In this MemberWise Insight video, Niroo Rad of ASI Europe explains why the era of CRM is over and why members need to transition to single online solutions that enable access from any device, at any time and from anywhere

Niroo Rad, CEO, ASI Europe
Niroo Rad, CEO, ASI Europe
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ISSUE NO. 46 / February 2015 
Lots going on this month!

Hello

Welcome to  your February eUpdate!


The MemberWise Network is here to provide you with practical help and support to enable you to increase membership value and growth.

Earlier this month the network delivered a Staff Away Day for the Royal Society of Chemistry and reached capacity for our forthcoming national membership best practice conference, Membership Excellence 2015 three weeks early.

This week we deliver the results from our Harnessing the Web 2015 survey summary report and hold our first Brand focused Lunch and Learn in Central London.

There's lots going on and we want you to be a part of it!

Let's take a look at what we've got in store for you this month...
In This Issue
Harnessing the Web 2015 Survey Summary Report Launch - Coming?
Tomorrow we launch our 3rd annual Harnessing the Web Research Summary Report in Central London.

229 Association and Membership Professionals took part in this year's research project and topics cover the sector's use of the web, including websites, CRM systems, online social media, effective use of the mobile web, email marketing and more.
 
100 places have been reserved, however there are still a few free places available at our Launch Event on Wednesday.

Please click the link below to express an interest in attending.

This important sector research is delivered in partnership with ASI Europe and official research provider, Research by Design.

Register an interest... 
Is CPD Vision on Your Radar?
Membership Sector Blog

This month we take a look at CPD and how, on the face of it, sector development in this area seems to have slowed in recent years.

This article reviews the evolution of CPD and signposts a great document published a few years ago by the International Federeration of Accountants (IFAC). We also take a look at the CPD Visions Sessions that will be chaired by the CPD Standards Office at MEMX 2015

More Lunch & Learns on their way!
Protecting Your Brand - 26 February - London

This week 70 association and membership professionals will meet up to hear how to better protect their brands. This session will be hosted by MemberWise Recognised Supplier and leading sector solicitor, Bates Wells Braithwaite.

Note: All places have now been reserved.

Two new Lunch and Learns (hosted by KingstonSmith) will be announced in the next eUpdate. Watch this space for further information.

Providers - We are looking for hosts/sponsors to drive forward our programme forward. If you would like to host or sponsor one of our popular Lunch and Learns or evening MemberWise Meets please contact us.
Perfect Membership Scheme (V2)!
New Membership Scheme Advice

A year ago we launched a dedicated advice sheet on how to develop, update or completely reconstruct a membership scheme.

The advice sheet is a sector first. Why? Because it contains advice created by the sector, for the sector. It also includes our top 40 questions to ask in order establish if your current scheme is 'bullet proof'.

The advice sheet proved so popular that we have updated and relaunched it with the support of MemberWise Recognised Supplier and Official MEMX 2015 Print & Fulfilment Sponsor FT Solutions.
Royal Charter Application Support
The Network can help you to make an application

Gaining a Royal Charter is not easy and its not meant to be!

We can help you through the mystery to provide expertise and experience to save you time and prevent unnecessary expense.

The Network has provided support for a number of bodies who have successfully been granted a Royal Charter over recent years and we provide a range of support services via a dedicated Royal Charter Consultant.

We provide a range of services that include pre-application quality assurance checks and application help/support.

Find out more...
 MemberWise Insights...
Online Member Personalisation - An exectation of younger members
Online Personalisation - An expectation of younger members
Online Personalisation - An expectation of younger members
In this MemberWise Insight we interview Helen Pomlett, Director, APT Solutions (CRM Provider).


She outlines why online member personalisation is important and why it is required to engage members, particularly those younger members who expect information to 'come to them' rather than having to 'search for it'!

Visit our Membership Sector Best Practice video channel for more great Insights videos to watch/share.

RSC Away Day - Engagement Central!
The Network can help to rocket-power your next away day

The MemberWise Network played a key role in the recent Royal Society of Chemistry Member Engagement focused away day.

Content included a session dedicated to what member engagement is, the membership lifecycle, how engagement is impact on internal/external factors, how to convert passive members into true advocates and what 'good' looks like from other leading UK membership organisations and associations.

Richard Gott led the sessions that included a SWOT analysis from 'Member X'....

Online Discussion...
Its Good to Talk...

Our online professional networking group is one of the largest and most active with 1,200 association and membership professionals participating.

We list the latest discussions below:

- EU Funding Call (MemberWise)
- Selfie with the President - Really? (RCPsych)
- What CRM do you use? (UKCP)
- Subscription rates/rules for career break members (CILIP)
- Procuring a CRM & member area (Equality Challenge Unit)
- Would you ever discount membership (MemberWise)
- Gamification of eLearning (MemberWise)
- Using video to drive a profession (RCGP)

Join in the conversation... 

Note: Entry to the group is exclusively for Membership Professionals, Association Professionals and Recognised Suppliers.