Your December eUpdate (Issue 44)
Dear Colleague

Welcome to Your December eUpdate! Holly


Firstly I would like to wish you a very Merry Christmas!  

I hope that you have a nice break planned and that you are able to unwind/celebrate with family and friends.

Its that time of year when you look back and forward -   

- In 2014 we welcomed over 1,100 new members to the network and had more networking events than the previous two years combined! 

- We have a lot planned for the sector in 2015 including more free Lunch and Learns, MemberWise Meets, National Conferences and Events, PLUS new free tools and resources to help support you in your role as an association and membership professional.

So, a BIG thank you for your support this year. We couldnt have done it without you, and we hope that you will continue to engage as we continue to develop and learn together!

Before exploring this month's articles please be advised that our Membership Excellence 2015 Early Bird and 3 for 2 offer ends on Friday.

Places are limited and being reserved on a first come first served basis, so if you are looking to take a more innovative and fresh approach to membership marketing, member value, membership engagement, member initiatives and optimised growth in the New Year please do register now!

- Membership Excellence 2015
- 11th March 2015, Holiday Inn Bloomsbury, London


This month we have some fab articles to round off the year with topics including membership marketing, membership scheme change and member experience engineering. PLUS we highlight the latest sector online professional networking banter and vacancies.

If you see an article below that is likely to interest a colleague please do

This eUpdate is sponsored by leading engagement management system provider, 
ASI Europe.


Right, lets get cracking with this month's issue... 


Richard Gott

Chair, The MemberWise Network

In this issue...
MEMX 2015 - Early Bird & 3 for 2 ends on Friday

Since our last eUpdate over 60 association and membership professionals have registered for their Early Bird/3 for 2 places at our national one day membership focused conference.

This offer ends on Friday!

- Membership Excellence 2015 (#MEMX15)
- 11th March 2015
- Central London

The key themes of this conference are simple and straight forward -

Increased Member Recruitment, Enhanced Member Retention, Improving Member Value, Optimising Member Engagement and Enabling Sustainable Long-Term Growth.

These themes are addressed via sessions focused on:

Membership Scheme Change & Development, Member Experience Engineering, Member Focused Content Strategy & Delivery, Member Marketing Automation, Effective Membership Segmentation, Member Focused Digital Strategy & Delivery, Membership Crowdsourcing, Royal Charter Application Best Practice, Member Conference Enhancement, Regional Membership Growth, Enhancing Member Voting, Engagment & Participation, Membership Professionalim & Involvement in Member Career progression.

Leading association/membership expert speakers and case studies include:

British Promotional Merchandise Association (BPMA) / British Safety Council (BSC) / Chartered Management Institute (CMI) / Chartered Institute of Archaeologists (CIA) / Chartered Institute of Personnel Development (CIPD) / Healthcare Financial Management Association (HFMA) / Indy Hall / Royal College of General Practitioners (RCGP) / Royal College of Physicians (RCP) / Royal College of Psychiatrists (RCPsych) / Royal Pharmaceutical Society (RPS) / Society of Experimental Biology (SEB) / Virgin Active 

You can view the topics, meet our speakers, browse our 2-tier programme, view learning outcomes, explore our trade exhibition and access photos/video insights at our dedicated conference website -

Ticket promotions: Early Bird passes (20 discount) and 3 for 2 group bookings (reducing the ticket price to 120 per person) are available until Friday 19th December.

A limited number of sponsorship and exhibition opportunities are still available. Please 'Contact Us'  for further information. 

Your membership scheme - Time to hit 'Reset'?

We need to ensure our membership schemes are optimised and exceed expectations way beyond the delivery of positive outputs (initiatives) and outcomes (benefits received).

In this Blog article we explore the idea of 'starting again' and the benefits this can bring...

Membership schemes that are fit for the future will enable simple, straight-forward, secure, seamless and online entry (for those eligible) and quick/convenient renewals ideally via opt-out subscription payment methods.

As association and membership professionals it is our responsibility to ensure our schemes are 'fit for the future' and that they enable entry/renewal anytime, anyplace, anywhere. This is now a growing member expectation and not simply 'nice to have' operational functionality.

It's always good to learn from fellow membership professionals who have conducted such activity so we caught up with Sabina Baba, Membership and Grants Manager at the Society of Experimental Biology, who has recently made some significant changes to her scheme.



Introducing Member Experience Engineering...

During challenging times it is important for us to optimise member engagement to enable enhanced member value, existing member retention and growth particularly when it costs us 8 x more to recruit a new member than retain an existing member.


In this short blog article Sector Thought-Leader and consultant, Sue Froggatt, introduces us to a new member engagement related concept - Member Experience Engineering...

What is Member Experience Engineering?

Member Experience Engingeering focuses on evaluating the membership experience and either removing negative elements of the experience or enhancing/buidling upon the positive elements.


Find out where Sue first heard of this concept and how it can enable your organisation to improve member experience, engagement, value and growth...


First 2015 Lunch & Learn: Protecting Your Brand!
We are pleased to announce our first free-to-attend Lunch and Learn of 2015 (sponsored by Bates Wells Braithwaite).

- Protecting Your Brand

- 11:45am on Thurs 26th Feb 2015
- London

Presented by:

- Matthew Healey
- Trade Mark Attorney
- Bates Wells Braithwaite

Brand protection is an important area for organisations of all kinds, and the laws surrounding registered trade marks, and passing off, are a minefield. It is just as key for associations and membership organisations to protect those most vital of assets - their names and logos - as it is for their members.

The picture is even more complicated where you authorise others to use your brands to denote membership, or perhaps to certify that products or services meet a given standard.

This seminar aims to cut to the heart of this difficult area and clarify the things you really need to know. These include:

-The basics of checking whether a name is free to use, and protecting it via trade marking

-Collective and certification marks - practical advice surrounding allowing others to use your names and logos as badges of membership or of quality

-Taking action against unauthorised users of your brands, including rogue members and ex-members.


11.45am - Registration
12.00pm - Seminar
13.30pm - Lunch

Find out more and register your place online now...

Note: Places strictly limited to practicing association and membership professionals.

MemberWise Web Survey Winners Announced!
Our Harnessing the Web 2014/15 survey has been completed by 230 association and membership professionals this year. We provide a quick update on the progress of this year's ground breaking research project...
This year our online survey was created and
delivered by our Official Research Partner, Research by Design, who ensured the research was conducted in a robust and structured manner.

Over the coming weeks we will be 'crunching the numbers' and compiling the Harnessing the Web 2015 Survey Summary Report (sponsored by ASI Europe). Launch information to follow in the New Year!

Each year we provide an added incentive to take part in our research and this year two luck MemberWise subscribers won a 100 John Lewis voucher each:

- Sandi Atkinson, Membership and Conferences Manager, Chartered Society for Worker Health Protection

- Robert Papini, Administrator, Secretariat of International Association for Religious Freedom

Free Top 5 Digital Trends Whitepaper
The Not-for-Profit (NFP) sector is constantly changing and a big part of that is due to the rapid development and use of technology within the sector.
Earlier this year, Access Group Not-for-Profit Division held the Technology Think Tank bringing together 10 key influencers from across the NFP sector including consultants, clients and journalists.   

Download the whitepaper to find out what was discussed and discover the top five key trends that will impact the sector over the next three years.  
MemberWise Insight - Membership Marketing
The MemberWise Network provides information, advice, tools and resources to enable membership and association professionals to learn from other professionals, stakeholders and providers.

In this MemberWise Insight we interview Fire Industry Association (FIA) Marketing Manager, Becky Reid, about how membership organisations and associations can get SMART with their membership marketing - via email marketing automation.

Becky outlines how the FIA has adopted this new approach to member emails and highlights a significant move away from hardcopy marketing materials.
She also outlines why email marketing is good from a member engagement, resource, membership analytics perspective.
Membership Marketing - Persevere through the headaches & results will follow!
Membership Marketing - Persevere through the headaches & results will follow!
This MemberWise Insight features on our Association and Membership Professional Best-Practice video channel and was filmed at Membership Excellence 2014.


The latest online banter...

Our online professional networking group continues to provide you with a unique opportunity to network with over 1,150+ senior membership organisation and association professionals.

The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and MemberWise Recognised Suppliers.

The group includes news articles, event information, online discussion, debate, supplier promotions, the latest vacancies and more!


Take a look at our current 'top discussion topics':    


1: Direct mail about to make a comeback?
2: Looking for an ISO9001 Auditor (Security Institute)
3: Your say on Lunch & Learn programmes for 2015 (MemberWise)
Why charities need to understand vloggers (Optimist Consulting)
5:  The BIG Christmas Card Debate
- For or Against?
6: CPD - Why bother? (CPD Standards Office)

Join in the conversation... - The latest vacancies
Looking for your next role or looking to fill a vacancy? We can help.

At last. All of the latest association and membership professional vacancies in just one place.

Browse the latest roles within our sector or if you are looking to fill a vacancy we can help.

You will find the latest roles on the right-hand side of this eUpdate, however we strongly suggest you sign-up to our job alert service so that you can hear about the latest roles as and when they are posted online. 


Looking to fill a vacancy?
- Our dedicated job website is fast becoming the leading way to find the right candidate within the membership sector.

If you would like to discuss your recruitment requirements with our Jobs Board Manager, Luke Stevens-Burt please contact him directly:


- (07738) 242338

How much does it cost?
From as little as 134 for a 30-day advert.

Where will vacancies be advertised? Affiliated networks, our dedicated jobsboard at, our popular monthly eUpdate, monthly job alerts, growing LinkedIn Group and on Twitter (@memberwisejobs).


We are always looking to develop and improve our monthly e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

eUpdate Partner
Why the Era of CRM is Over...

In this MemberWise Insight video, Niroo Rad of ASI Europe explains why the era of CRM is over and why members need to transition to single online solutions that enable access from any device, at any time and from anywhere

Niroo Rad, CEO, ASI Europe
Niroo Rad, CEO
ASI Europe

And introducing iMIS20...

See the future of engagement management in a 4-Minute Quick Tour and learn how iMIS 20 can simplify your technology needs, boost member engagement, and improve organisational performance.

New: Interview with Niroo Rad, Managing Director, ASI Europe


'Why the Era of CRM is Over' 


iMIS 20
Featured Roles:

Membership Officer

Chartered Institution of Wastes Management (CIWM)

East Midlands



Chief Executive Officer


The Boy's Brigade



Hemel Hempstead


Corporate Communications Manager

The Law Society




Web Content Editor
 The Law Society




Find out more about these great new vacancies and over 216 others via our
dedicated Job Website -

MemberWise Events

Featured service

26th February
Protecting Your Brand
Lunch & Learn

11th March

Membership Excellence 2015

Early Bird and 3 for 2 group booking available until Friday... 

 Recognised Supplier Scheme  

The MemberWise Network works with over 120 leading companies working within the membership sector.

Many providers display the Recognised Provider logo below on their websites, in presentations and on promotional literature.

For further information about the MemberWise Recognised Supplier scheme please

'Contact Us'.

MemberWise Professional Networking Group  

Members: 1,144

Join Now!

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Best Practice Channel

See how leading membership organisations and associations are driving up membership engagement, value and growth via our dedicated online MemberWise Insight Interviews and Seminars.

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