Your August eUpdate (Issue 40)

Welcome to Your August eUpdate!


Hopefully you've managed to take some 'time out' to relax over the summer.


As ever, there's lots going on with our growing network and the sector feels like it is really 'buzzing' at the moment! 

I'm really proud of what we are all achieving for our members and hope that we can provide you with practical help and support! We have lots of good practice related articles for you this month!

The web continues to play a key role in enabling us to increase member value and growth, and for this reason over 100 association and membership professionals have registered to attend our one day annual web conference in London on 7 October -

Harnessing the Web 2014 (7 October, London)

If you have not yet registered, we are offering all association and membership professional eUpdate readers the opportunity to receive 20 off the standard ticket price. We also have 10 allocations of 3 for 2 (group bookings) that are available on a first come-first served basis until 19 September. Find out more in the related article below!

In this eUpdate we have our usual articles listed below PLUS we highlight 3 free-to-attend network events that focus on innovative membership marketing, going global and related legal implications, and pension auto enrolment. Find out more below!

If you see something that will interest a colleague please do

This eUpdate is sponsored by leading engagement management system provider, 
ASI Europe.


Richard Gott

Chair, The MemberWise Network

In this issue...
Harnessing the Web 2014 - Reader Offer (£20 off)
The Essential Guide to CRM for Associations and Membership Organisations (Advertorial)
MemberWise Meet - Innovative Membership Marketing - How to get it right!
VIDEO: Membership Placement & Positioning (Sue Froggatt)
Membership Sector Blog - Member Engagement, Renewal Tips & More!
Lunch & Learn - Pension Auto Enrolment
Online Mentoring Interview (CIMA)
Lunch & Learn - Going Global? Legal Master Class - The latest vacancies
Onine Networking Group - The latest online banter!
Harnessing the Web 2014 - Register now!

Harnessing the Web 2014 is gathering momentum and over 100+ associations and membership professionals have registering to attend. Have you?

The conference is 'our day' to concentrate on 'all things digital' that will enhance member recruitment, retention, engagement, value and growth.

Considering the procurement of a new membership database, CRM or website content management system?
There are numerous sessions that will provide you with top tips, practical help and advice.

Looking to more closely engage with members online?
We have sessions that range from understanding how to better engage online via the effective use of consumer psychology, tribal marketing and information on innovative online tools that can enable more relevant, meaningful and value-driven member interactions.

Breakout session places are now getting booked-up, so if you have not yet registered your place please do so by visiting

Agricultural Industries Confederation (AIC), Association of Chartered Certified Accountants (ACCA), British Electrotechnical and Allied Manufacturers' Association (BEAMA), British Medical Association (BMA), Chartered Institute of Building Services Engineers (CIBSE), Chartered Institute of Management Accountants (CIMA), Chartered Institute of Public Relations (CIPR), Coeliac UK, Fire Industry Association (FIA), Institute of Leadership and Management (ILM), Investor Relations Society (IR Society), Institution of Economic Development (IED), Royal College of Veterinary Surgeons (RCVS), Royal Society of Chemistry (RSC) and the Royal Pharmaceutical Society (RPS).

Who should attend? - Membership, marketing and communications professionals / Senior management team members / IT, web, operations and project/programme management professionals / Professionals responsible for coordinating, managing or developing 'Digital' activity / Anyone interested in optimising online membership-related activity.

Receive 20 off a standard membership and association professional pass by entering discount code 'reader20'*

The Essential Guide to CRM for Associations and Membership Organisations (Advertorial)
As a membership organisation, you rely on your members - and that's why managing them efficiently, effectively and with consideration is essential. We also know that it is key for membership organisations to minimise operational costs wherever possible and ensure that your activities generate maximum return.

Unfortunately, this means that many associations skimp on contact management systems. But choosing a cheap, legacy system with limited functionality could actually be less efficient, more costly and preventing you from delivering a good experience to your members.

This practical guide to CRM for Associations and Membership Organisations outlines the key issues you should address when considering a CRM strategy.

- It helps you to define what CRM should mean to your business
- It tells you the questions you should ask to ensure that your CRM partner understands your needs as a membership organisation

Read it before you make the next important decision on your road to CRM success.

(This advertorial was delivered by

Next MemberWise Meet - Innovative Membership Marketing - Getting It Right!

Our inaugural MemberWise Meet held last month was so popular we have been asked to do it again! This time we focus on innovative membership marketing in action!


- Innovative Membership Marketing - Getting it right!
- 17 September (17:30 to 19:30)
- Kingston Smith LLP HQ (Devonshire House, EC1M 7AD)


This free-to-attend session will be held at Kingston Smith LLP headquarters (near the Barbican) and is sponsored by Deeson Member Communications.


The session will focus on:

- What 'good' looks like and critical campaign success factors
- Case study examples and the likely results of strong membership marketing campaigns
- Group discussion linked to campaign content, type and use of multiple online/offline platforms


This session is limited to 30 association and membership professionals only due to limited capacity.


Register your place online now...


MEMX 2014 Video Insight - Membership Positioning
In this MEMX 2014 Insight you can see sector thought leader and trainer, Sue Froggatt, deliver her Membership Placement & Positioning seminar at Membership Excellence 2014.

Can you guess the brands Sue is referring to before she reveals them? This is powerful stuff and something we can harness with the right brand positioning!

MemberWise Insight - Membership Placement & Positioning Strategy: Helping prospects make the decision to join
MemberWise InsightMembership Placement & Positioning Strategy: Helping prospects make the decision to join

Membership Sector Blog - Latest Articles for you!
This month we publish more best practice articles on our Membership Sector Blog and on LinkedIn. We invite you to write a future article!

The Membership Sector Blog continues to gain momentum with more professionals requesting to write articles/posts and in the past two months a staggering 2,000 association and membership professionals have viewed our edcutational content.

We invite you to take a look! Here are our latest articles/posts: 

Interested in being one of our Guest Bloggers? We have featured articles from a range of organisations including the FIA, RIBA and leading sector providers including Hart Square and Silverbear.

If you would like to write a Guest Blog please Contact Us.
Lunch & Learn - Pension Auto Enrolment
Introducing a free pension auto enrolment themed Lunch and Learn delivered by MemberWise Recognised Supplier, Kingston Smith Financial Advisers.
- Pension Auto Enrolment

- Tuesday 23rd September 2014
- 11:30am to 1:30pm
- London

For many trade associations, 2015 will see the introduction of pension auto-enrolment obligations for their organisation. The press has widely covered the benefits for employees, but many associations may be unclear on  what they need to do to be compliant and are unaware of the period of time they need to allocate to deal with these new obligations and what the ramifications are of failing to comply or leaving it too late to prepare for entry into auto-enrolment.

Kingston Smith Financial Advisers will cover, amongst other things:

- Staging dates
- What you as employers will have to do
- Costs and options
- Challenges

Who should attend? Chairpersons, members of governing bodies, chief executives and other members of the senior management team.

Register your place online...

If you would like to host or sponsor a future 'Meet' please Contact Us.

Kingston Smith Financial Advisers Ltd is an appointed representative of Argentis Financial Management Ltd which is authorised and regulated by the Financial Conduct Authority.

Online Mentoring Interview - CIMA
In this article we interview Harnessing the Web Keynote Speaker and CIMA Learning and Development Officer, Veena Naik, to find out more about their new online mentoring services for student members... 

In this short interview CIMA Learning and Development Officer, Veena Naik, talks 'online mentoring' with MemberWise Chair, Richard Gott, ahead of her keynote session at Harnessing the Web 2014.

Firstly Veena was asked why she thought mentoring was important for CIMA Members -

"Mentoring is important for our members because it focuses their attention directly on particular their strengths and areas that require personal or professional development. If provided effectively we believe it can be a powerful and well valued benefit of membership."

Find out why online mentoring services are becoming more popular amongst membership bodies, why CIMA chose to take their process online and hear Veena's top three recommendations for membership organisations and associations thinking of providing such services.

Lunch & Learn - Going Global? Legal Master Class!
Introducing the next in our series of free legal Lunch and Learns delivered by MemberWise Recognised Supplier, Bates Wells Braithwaite LLP.

Going Global? An International Legal Master Class

- 2nd October 2014
- 11:45am to 1:30pm

- Central London

Is your membership organisation or association already operating overseas or making plans to do so? Then this seminar is a must!

We will cover issues such as establishing overseas branches and networks, sending funds overseas and social franchising.

We will also look at ways of protecting your brand.

The speakers will be Thea Longley and Augustus Della Porta from our charity and social enterprise team - both of whom have lots of experience of advising international charities. They will be joined by Mathew Healey, BWB's trade mark attorney who works with commercial and non-profit organisations to protect their brands.

Bates Wells Braithwaite is a leading law firm advising charities, social enterprises, membership organisations, trade associations and commercial companies. More information about them can be found at

If you would like to host or sponsor a future 'Meet' please Contact Us. - The latest vacancies
Looking for your next role or looking to fill a vacancy? We can help.

At last. All of the latest association and membership professional vacancies in just one place.

Browse the latest roles within our sector or if you are looking to fill a vacancy we can help.

You will find the latest roles on the right-hand side of this eUpdate, however we strongly suggest you sign-up to our job alert service so that you can hear about the latest roles as and when they are posted online. 


Looking to fill a vacancy?
- Our dedicated job website is fast becoming the leading way to find the right candidate within the membership sector.

If you would like to discuss your recruitment requirements with our Jobs Board Manager, Luke Stevens-Burt please contact him directly:


- (07738) 242338

How much does it cost?
From as little as 134 for a 30-day advert.

Where will vacancies be advertised? Affiliated networks, our dedicated jobsboard at, our popular monthly eUpdate, monthly job alerts, growing LinkedIn Group and on Twitter (@memberwisejobs).


The latest online banter...

ur online professional networking group continues to provide you with a unique opportunity to network with over 1,050+ senior membership organisation and association professionals.

The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and MemberWise Recognised Suppliers.

The group includes news articles, event information, online discussion, debate, supplier promotions, the latest vacancies and more!


Take a look at our current 'top discussion topics':    


1: Invitation to non-member Day (British Byslexia Association)
2: Review of Regional Activity - Benchmarking Opportunity
3: Military Associations - How to attract new members discussion
4: Institute for Learning to close - What can we learn?
5: Have you launched a live chat facility for your members?
6: Leadership and Board Sessions - Invitation... 


Join in the conversation... 

We are always looking to develop and improve our monthly e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

eUpdate Partner
Why the Era of CRM is Over...

In this MemberWise Insight video, Niroo Rad of ASI Europe explains why the era of CRM is over and why members need to transition to single online solutions that enable access from any device, at any time and from anywhere

Niroo Rad, CEO, ASI Europe
Niroo Rad, CEO
ASI Europe

And introducing iMIS20...

See the future of engagement management in a 4-Minute Quick Tour and learn how iMIS 20 can simplify your technology needs, boost member engagement, and improve organisational performance.

New: Interview with Niroo Rad, Managing Director, ASI Europe


'Why the Era of CRM is Over' 


iMIS 20
Featured Role:

Professional Development Manager

Society of Operations Engineers


(36 - 38k)


Institute of Leadership Management (ILM)

Home Based 




Executive Assistant

Chartered Institute of Patent Attorneys (CIPA)



Membership Subscriptions and Retention Adviser

Royal College of General Practitioners (RCGP)



Membership Adviser

Chartered Institute of Patent Attorneys (CIPA)



Find out more about these great new vacancies and over 329 others via our
dedicated Job Website -

MemberWise Events

Featured service

17th September

Innovative Membership Marketing - Getting it right!

23rd September
Kingston Smith Lunch & Learn

2nd October 
BWB Lunch & Learn

7th October

Harnessing the Web 2014

20th November
Inpirational Ways to Drive CPD & Learning

11th December
MemberWise Christmas Drinks
and CRM Best Practice Session

  New Recognised Supplier  

Abacus e-media

(Digital Solutions)

MemberWise Professional Networking Group  

Members: 1,055

Join Now!

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Best Practice Channels  

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NEW - MEMX2014 Insights now available to view!

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