Your July eUpdate (Issue 39)

Welcome to Your July eUpdate!

This month we start off by signposting our next national conference dedicated to increasing membership value and growth via the web:

- Harnessing the Web 2014
- 7th October, Hotel Russell, London

25 case study led educational sessions will focus on online member recruitment/retention, online member personalisation, online member engagement, online member value and online member journeys.

Over the coming weeks we will feature various web themed case study articles. In our first we interview keynote speaker, Robert Dann, from the Investor Relations Society, on his recent CRM procurement and implementation journey below!

We have listed this month's articles below, so please click through to the items that interest you and your organisation. If you see something that will interest a colleague please do

This eUpdate is sponsored by leading engagement management system provider, ASI Europe.

Richard Gott
Chair, The MemberWise Network

In this issue...
Harnessing the Web 2014 - Early Bird Passes Now Available!
Membership Sector Blog Refresh & LinkedIn Articles
MemberWise 'Engagement' Meet Tonight!
VIDEO: Introducing the CPD Standards Office
CRM Implementation/Procurement Interview - Investor Relations Society - The latest vacancies
Trade Association of the Year 2014 Announced!
Onine Networking Group - The latest online banter!
Harnessing the Web 2014 - Registration now open!

Online registration for Harnessing the Web 2014 is now open and  Early Bird passes/3 for 2 group bookings are available until 15th August.

This year's national web conference will provide cutting-edge sector insight and best-practice sharing on critical themes including online member personalisation, online member engagement/value, online member recruitment/retention and online member journeys.

Topics will include digital transformation and agency selection, transitioning to new online platforms, providing new and enhanced online functionality and services, digital transformation and agency selection, automated email marketing campaigns and tribal marketing, online research, member community development and optimising membership body blogs. A full list of topics can be explored further at

These great topic areas will be addressed in 25 educational sessions led by 30+ membership and association professionals, sector thought-leaders and this year a leading commercial brand loyalty psychologist will also present!

This year's high profile membership organisation and association case studies include:

Agricultural Industries Confederation (AIC), Association of Chartered Certified Accountants (ACCA), British Electrotechnical and Allied Manufacturers' Association (BEAMA), British Medical Association (BMA), Chartered Institute of Building Services Engineers (CIBSE), Chartered Institute of Management Accountants (CIMA), Chartered Institute of Public Relations (CIPR), Coeliac UK, Fire Industry Association (FIA), Institute of Leadership and Management (ILM), Investor Relations Society (IR Society), Institution of Economic Development (IED), Royal College of Veterinary Surgeons (RCVS), Royal Society of Chemistry (RSC) and the Royal Pharmaceutical Society (RPS).

Who should attend? - Membership, marketing and communications professionals / Senior management team members / IT, web, operations and project/programme management professionals / Professionals responsible for coordinating, managing or developing 'Digital' activity / Anyone interested in optimising online membership-related activity.

Membership Sector Blog & LinkedIn Articles
Our Membership Sector Blog continues to go from strength to strength. This month we make some improvements and publish articles on LinkedIn!

The MemberWise Blog (Membership Sector Blog) has been completely restructured following subscriber feedback. It now contains the latest article on the home page, a new topic 'cloud' that will help you quickly navigate to themed articles and our Twitter feed now features on the right-hand side.

Not heard about our Blog?

It's the place where the network, its subscribers and Recognised Providers post educational content that will help you increase membership value and growth.

Latest posts:

- Member Engagement Guest Blog (Loud Marketing)
- Part 2- Better Together or Having a Snooze?
- Membership Renewals - Our Top 10 Tips

This month we have also started to publish articles on popular online professional networking site, LinkedIn -

- Membership Tiers without Tears (250 views)
- Top 20 Uses of the Web Blog article article (298 views)

Interested in being one of our Guest Bloggers? We have featured articles from a range of organisations including the FIA, RIBA and leading sector providers including Hart Square and Silverbear. If you would like to write a Guest Blog please Contact Us.


MemberWise 'Engagement' Meet Tonight!
Tonight the first free-to-attend MemberWise Meet will take place in London and 20 senior association and membership professionals will attend!

The theme of this first 'meet' is Optimising Member Engagement and representatives from a range of leading professional bodies and trade associations including the BVA, RCVS, ACEVO, CIHT, AOP, BIR and CIWEM.

The roundtable session will be 100% association and membership professional led and it is hoped that this best-practice sharing session will be of significant value.

Interest in our 'Meets' has been high so we are looking to arrnage further sessions to handle other critical topics over the coming months.

Further information will follow after tonight's 'meet' so watch this space!

A big thank you to Official Host, Bates Wells and Braithewaite LLP, and Official Sponsor, ASI Europe.

If you would like to host or sponsor a future 'Meet' please Contact Us.

Video Insight - CPD Standards Office
In this MemberWise Insight Amanda Rosewarne, Director of CPD Accreditation & Research, at the CPD Standards Office (part of the Professional Development Consortium) introduces her organisation.

Amanda discusses how her organisation is helping membership organisations and associations to improve the provision and availability of postive training opportunities in the UK via its robust accreditation services.

She explains how CPD provision by professional bodies has changed over recent years and cites increased accountability and competence as key drivers.

Amanda champions the concept of high quality CPD and is working in partnership with the MemberWise Network. 

Introducing the CPD Standards Office (CPD Accredition) - Amanda Rosewarne, Director of CPD Accreditation & Research
Introducing the CPD Standards Office (CPD Accredition) - Amanda Rosewarne, Director of CPD Accreditation & Research

This MemberWise Insight video was filmed at the MemberWise National Membership Excellence (MEMX) Conference 2014 and features on our Association and Membership Professional Best-Practice video channel

CRM Interview - Investor Relations Society
In this article we interview Harnessing the Web Keynote Speaker and IR Society Head of Membership and Marketing, Robert Dann, and ask about his recent CRM procurement/selection journey...

Why did you replace  your existing membership database?

'We decided it was time to replace our CRM because it 'just didn't cut it' due to a number of reasons. Our members expected an interactive and self-service based experience and in order to provide this we decided to 'take the plunge'!"

What improvements are now taking place?

"We have seen a range of improvements. Internally we have seen a reduction in bureaucracy, reduced administrative costs and faster processing times.  Our members now receive a much more personalised online service, improved online journeys (day-to-day & online joining) and ultimately in the new 'digital world' it means the IR Society's online proposition is both fit-for-purpose and future-proof."

What learning outcomes will you be addressing in your keynote session at Harnessing the Web 2014?

"In my session I will identify the key drivers for implementing a new CRM system to drive membership value and growth, review in more details the positive member-focused outcomes, key influencers in the procurement process and some top tips/suggestions. I will also provide delegates with the key pitfalls to avoid at all costs! It is so important for us to share experiences like this, particularly if you decide to 'go it alone' like we did!"

Find out more about Robert's Harnessing the Web Keynote Session - Who's Stupid Idea Was This, Anyway? The Journey to CRM Implementation... - The latest vacancies
Looking for your next role or looking to fill a vacancy? We can help.

At last. All the latest sector vacancies in just one place.

Browse the latest roles within our sector or if you are looking to fill a vacancy we can help.

You will find the latest roles on the right-hand side of this eUpdate, however we strongly suggest you sign-up to our job alert service so that you can hear about the latest roles as and when they are posted online. 


Looking to fill a vacancy? - Our dedicated job website is fast becoming the leading way to find the right candidate within the membership sector.

If you would like to discuss your recruitment requirements with our Jobs Board Manager, Luke Stevens-Burt please contact him directly:


- (07738) 242338

How much does it cost? From as little as 134 for a 30-day advert.

Where will vacancies be advertised? Affiliated networks, our dedicated jobsboard at, monthly eUpdate, monthly job alerts, LinkedIn Group and Twitter (@memberwisejobs).


Trade Association of the Year 2014 Announced!
This month the Trade Association of Year 2014 was announced in front of an audience of over 200 senior trade body representatives at the 2014 Trade Association Forum Best Practice Awards, Liverpool.

This year the winner of this prestigious title goes to MemberWise subscriber, British Insurance Brokers' Association (BIBA).

MemberWise Founder, Richard Gott, is a member of the independent judging panel that reviews the shortlisted finalists and this year he reported that the quality of applications was of a much higher standard:

'On behalf of the Judging Panel I would like to congratulate everyone at BIBA for their great work and congratulations to all who were recognised as shortlisted finalists. It's great to celebrate best-practice in our sector and the TAF Awards shines through as the key opportunity to showcase great association talent and results." 

A formal write-up will follow shortly direct from the Trade Association Forum.

The latest online banter...

ur online professional networking group continues to provide you with a unique opportunity to network with over 1,000+ senior membership organisation and association professionals.

The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and MemberWise Recognised Suppliers.

The group includes news articles, event information, online discussion, debate, supplier promotions, the latest vacancies and more!


Take a look at our current 'top discussion topics':    


1: 'Better Together'? Or Having a Snooze? - Scottish Referendum feature
2: Trade Association of the Year 2014 Announced!
3: Office Space Needed - Can you provide a recommendation?
4: Effective and Structured Use of Data (Advanced NFP)
5: Recommendation for Debt Chasing (BBSA)
6: It's A Digital World (RIBA)  


Join in the conversation... 

We are always looking to develop and improve our monthly e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

eUpdate Partner
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MemberWise Events

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18th September

Innovative Membership Marketing - Getting it right!

19th September
Online Member Personalisation

23rd September
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2nd October 
BWB Lunch & Learn

6th October 

Optimising Member Engagement via Social Media

7th October

Harnessing the Web 2014

17th October

Online Member Personalisation Training

20th November
Inpirational Ways to Drive CPD & Learning

11th December
MemberWise Christmas Drinks and CRM Best Practice Session

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