The MemberWise Network
Your MemberWise Network eUpdate
Issue 36
April 2014

Welcome to Your April eUpdate!

Firstly I would like to signpost a key MemberWise training event taking place next week:

Optimising Member Engagement via Social Media
- 28th April

This is the only interactive training day that provides membership specific online social media best practice information/advice and statistically significant benchmarking data.

Membership professionals from the Association for Project Management, Oracle User Group and Insurance Institute of London will attend. Find out more...

We have some GREAT articles for you this month! The articles are listed below. Click on the title of the article you wish to view...

This eUpdate is sponsored by leading engagement management system provider, ASI Europe. 

Richard Gott
Chair, The MemberWise Network

In this issue...
Social Media Training - A few places remain!
Member Personas - Revisiting how to get closer to your members
MemberWise Blog - 3 great articles for you!
Membership CRM Breakfast Briefing Invitation...
VIDEO: Member Communications: Up on the latest sector trends?
MEMX 2014 - SOLD OUT! - The latest vacancies
Harnessing the Web 2014 - Conference update!
Onine Networking Group - The latest online banter!
Social Media Training - A few places remain!
The MemberWise social media training course, Optimising Member Engagement through social media, is only a week away and a couple of places still remain.

What makes this course different?

It's the only 100% membership focused social media training course that enables attendees to user-test new social media functionality, content and platforms as part of the training.

The training course includes:
- Dedicated sector insight session
- Advice on how to take a structured and member focused aproach
- Overview of the social media landscape
- Platform selection linked to member segmentation
- Changes impacting on functionality/choice
- Member engagement optimisation and ROI information/advice
Attendees will include the Association for Project Management (APM), Oracle User Group (OUG) and Chartered Insurance Institute (CII).

Will you be joining us?

View a full overview of the course, educational learning outcomes and online booking... 
Member Personas - Revisiting how to get closer!
More associations are using member persona profiling to get a much deeper understanding of members' needs and requirements. We revisit this important activity...

Member Personas are used to better understand/represent key groups of members that share important characteristics. e.g. at the same career stage, a requirement to meet a certain legal obligation or live in a particular part of the country.

Once established associations can evaluate their respective membership offerings (and marketing effectiveness) to ensure it meets key requirements of key membership segments.

In return associations can expect optimised member value, increased engagement and enhanced growth.

If you are considering using member personas you may be interested in our Member Persona Audit template/format that provides a structured pathway:

1) Identify key member or non-member groups
2) Understand key or unique characteristics/needs
3) Evaluate organisation offering against these characteristics/needs
4) Review member journeys and related marketing linked to proposition(s)
5) Make appropriate developments/changes and regularly review

This work can be carried out in tandem with traditional member research methods, quality assured in association with 'critical friends' or independently evaluated by an objective and independent third party.

The MemberWise Network carries out a range of consultancy services, including member persona auditing/evaluation. Find out more...


MemberWise Blog - 3 Great Articles for You!
Over the past month we have had a number of great articles posted on our Blog. We profile 3 great articles for you! 
1) Adopting Online Member Personalisation - What is it and why would membership bodies do it?

Here is my first guest blog article written for the Access Group and is about online member personalisation and why organisation's should seriously consider it. I hope you like it! Read this article... 

2) Creating and Retaining an Engaged Membership - It's Personal 

This brilliant article is all about creating and retaining engaged members and was written by Dave Langran from MemberWise Recognised CRM Provider, Silverbear. Read this article...

3) Membership Success in the Health Sector

This insightful article is all about membership success within the the health sector and was written by British Acupuncture Council CEO, Nick Pahl. Read this article...
Membership CRM Breakfast Briefing Invitation
- Invitation from Pythagoras  
- Friday 2nd May
- Microsoft's Offices, Victoria, London

Pythagoras, a leading Microsoft Gold Partner specialising in Microsoft Dynamics CRM, SharePoint and Office 365 for Membership is delighted to invite membership organisations to a CRM breakfast briefing at Microsoft's London Offices in Victoria on Friday 2nd May 2014.

MemberWorks, built on Microsoft Dynamics CRM empowers your renewals and marketing teams with a deeper understanding of member's interests and preferences, allowing all items of communication to be as relevant and timely as possible; the outcome being a better all-round experience for the individual member.  
For more information and to secure your complimentary place today please click here...  
Member Communications: Up on the latest trends?
In this MemberWise Insight Tilly Boulter presents the findings from THINK's annual research piece (now in its third year) that provides an in-depth analysis of how professional membership organisations communicate with their members.

Senior executives from more than 50 of the UK's leading professional membership organisations took part in the research, which highlights the fast-changing nature of membership communications in today's media-fragmented landscape.


Tilly presents statistical data, commentary and analysis from leading figures in the professional membership sector. She oulines how some of the leading professional membership organisations are using different content platforms and outlines how to improve your own communications strategy.

Online membership communications ? keeping up with new trends (presented by Tilly Boulter, CEO, THINK)
Online membership communications?
Keeping up with new trends
Tilly Boulter, CEO, THINK

This video was filmed at the MemberWise National Web Conference, Harnessing the Web 2013.Express an interest in attending Harnessing the Web 2014...
Membership Excellence 2014, 13th May, 30 Euston square, London

Yes. All of the 140 places for this conference are now reserved and this demonstrates our commitment to sharing membership development related achievements and best-practice.

We have got 'one hell of a day' planned for our delegates that will include 12 educational sessions on a range of membership-related approaches that are driving membership value and growth.

Delegates will experience our usual 'no-nonsense approach' to content delivery with all sessions lasting no longer than 30 minutes and positive outcomes being the number one focus.

The day will end with a drinks reception on the RCGP ro of terrace.
A big thank you to this year's official partner, ASI Europe and Official Sponsors, APT Solutions, Deeson Member Communications, Excitation, Membership Plus and THINK. - The latest vacancies
Looking for your next role or looking to fill a a vacancy? We can help.

At last. All the latest sector vacancies in just one place.


Browse the latest roles within our sector or if you are looking to fill a vacancy we can help.

You will find the latest roles on the right-hand side of this eUpdate, however we strongly suggest you sign-up to our job alert service so that you can hear about the latest roles as and when they are posted online. 


Find your next role...
Follow the latest vacancies on Twitter...


Looking to fill a vacancy? - Our dedicated job website is fast becoming the leading way to find the right candidate within the membership sector.

If you would like to discuss your recruitment requirements with our Jobs Board Manager, Luke Stevens-Burt please contact him directly:


- (07738) 242338

How much does it cost? From as little as 134 for a 30-day advert.

Where will vacancies be advertised? Affiliated networks, our dedicated jobsboard at, monthly eUpdate, monthly job alerts, LinkedIn Group and Twitter.


Harnessing the Web 2014 Conference Update
Date for the diary: 7th October, Hotel Russell, London

As I write this update we are developing a great programme (with leading membership organisations, associations and sector providers) that will enable us to deliver our greatest web conference to-date!

Conference Photograph

Commercial partners and sponsors are now being identified and we are pleased to confirm that APT Solutions, Deeson Member Communications, Premier IT and THINK will again take-part.

Commercial partner involvement is a critical component of the conference and ensures content is dynamic and innovative (rather than simply responsive). It also brings market insight to the event and importantly helps us to keep our ticket price low.

Membership and Association professionals - Express an interest in attending now and gain access to discounted entry via our Priority Pass scheme -

Interested in speaking? We have a few places left - Contact me direct if you would like to present a 30 minute session.

Online Solution Providers - Request information about the promotional opportunities available, including sponsorship, session facilitation, and trade exhibition places. All will be allocated on a first-come first-served basis. Contact me direct for further information.
The latest online banter...

Our online professional networking group continues to provide you with a unique opportunity to network with over 960+ senior membership organisation and association professionals.

The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and MemberWise Recognised Suppliers.

The group includes news articles, event information, online discussions/debate, supplier promotions and more.


Take a look at our current 'top discussion topics':    

Social networks logo


1: Recommend a Freelance magazine editor?
2: CPD in the built environment
3: Member Comms Comparison
4: Sue's benchmarking results released!
5: Perfect membership scheme questions
6: Securing sponsorship checklist (B2B)  



Join in the conversation... 

We are always looking to develop and improve our monthly e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

eUpdate Partner
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MemberWise Events

Featured service

28th April
Optimising Member Engagement
via Social Media

13th May
Membership Excellence 2014  

17th June

Free Data Protection
Lunch and Learn

26th June
Getting to Grips with
Direct Debit Training

10th July
Trade Association Forum
Annual Conference & Awards

7th October
Harnessing the Web 2014

21st October

Optimising Member Engagement via Social Media

Find out more... 

Recognised Suppliers 


Parliament Hill
(Affinity Scheme Provider)

Find out more...

Direct Approach
(Graphic Design Agency)

Offer: 15% off first design brief  

Find out more...


MemberWise Professional Networking Group  

Members: 969

Join Now!

Special Interest Groups: 

Professional Services

Data Protection Seminar

Are you complying with your DPA obligations as an organisation ?

15th July

Institution of Chartered Engineering Surveyors, Manchester

Dawn Monaghan from the Information Commissioners Office takes us through the act and outlines your personal and organisational obligations for dealing with Member data and information records management.  

The cost for MemberWise subscribers is 125.00 + VAT (Inc. lunch and all supporting literature) 

For seminar bookings please email or telephone
020 3012 0031 and we will organise your places for you. Discounts are available for group bookings. 

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