The MemberWise Network
Your MemberWise Network eUpdate
Issue 35
March 2014

Welcome to Your March eUpdate!

This month we focus on the web following the launch of our Harnessing the Web (2014) Survey Summary Report. We go much further and deeper than ever before and we identify the key online challenge facing the membership sector - Online Personalisation.

In line with our commitment to focus on sector demand we will address this issue (amongst many other online topic areas) over the coming months via dedicated Blog posts, Video Insights, and themed educational sessions at our Harnessing the Web 2014 conference (more info below!).

Since our last update we are pleased to report an overwhelming response to our fresh new annual membership best-practice conference:

Membership Excellence 2014
- 13th May, 30 Euston Square, London

Over half of all places are now reserved and only 4 'Early Bird' places remain. In this issue we interview speaker and IOP Head of Membership Development, Stephanie Richardson, about effective member segmentation (see below!),

In this update we signpost our newest Membership Insight videos, hear why the RIBA is causing a British Invasion, communicate the latest sector vacancies and explore the latest online sector banter via our dedicated online professional networking group.

This eUpdate is kindly sponsored by leading engagement management system provider, ASI Europe.

Let's get started!

Richard Gott
Chair, The MemberWise Network

In this issue...
Harnessing the Web 2014 Research Summary Report Launch - Available to download now!
Membership Excellence 2014 - Effective Member Segmentation Interview (IOP)
VIDEO: Membership Expert Interview Series - Sue Froggatt
Optimising Member Engagement through Online Social Media - Training Course - 28th April 2014
MemberWise Blog: The British Invasion (RIBA)
Harnessing the Web 2014 - Handy Info Graphic to share with colleagues!
Harnessing the Web 2014 conference - Register an interest and call for speakers! - The latest vacancies
Onine Networking Group - The latest online banter!
Harnessing the Web Survey Results Launched!
For the second consecutive year the MemberWise Network has released statistically significant membership sector findings that 'temperature checks' how well 400+ associations and membership organisations are harnessing the web to increased membership value and growth.  

A key theme this year is the des
ire to provide members with personalised online experiences, however this is seen as a key challenge rather than a desirable goal. 

Why? Because almost half of all organisations have
yet to integrate their CRM systems with their websites and of those who have integrated half aren't able to offer the ability for members to join or renew online.

MemberWise Network Chair, Richard Gott, was asked for his initial thoughts to these key findings:

'These results are a little disappointing as our view was that most membership organisations were well on the journey towards online personalisation via respective system/process connectivity. We have discovered what can only be described as an online 'ticking membership engagement time bomb' particularly for organisations that service members with high online member value (OMV) propensity.'

Thanks to ASI Europe for sponsoring this year's research summary report. 

MEMX 2014 - Member Segmentation Best Practice
Since our last eUpdate we can confirm that half of all places at Membership Excellence 2014 have now been reserved and we now have only 4 Early Bird places left.

13th May
30 Euston Square, London

In this short article we interview speaker and IOP Head of Membership Development, Stephanie Richardson, to find out why member segmentation is so important - 
'Effective segmentation makes a real difference and plays a critical role in the IOP's member value proposition. It enabl es us to have a 'deep' conversation rather than what has previously been a somewhat status driven and transactional relationship.'

'Our membership is changing and we have evolved with it. In my session I will outline how we effectively segment groups of members, messages and products/services to driv
e membership success.'
'One of our key membership segments is our growing community of Fellows so I will also provide an overview of how taking our upgrading process online is making a real and measurable impact.'
Stephanie will be joined by 12 other membership expert speakers including:

- Clare Hodgson, Professional Development Manager, ACCA
- Charles Veal, Member Services Manager, RTPI
- Sue Froggatt, Trainer and Consultant
- Claire Nicoll, Development Officer, CIWM 
- Richard Gott, Head of Membership Development, RCGP

Key Topic Areas include: Great Ways to Increase Member Recruitment, Practical ways to Optimise Member Retention,  Implement Effective Membership Placement/Positioning Strategies, Increase Member Engagement via Segmentation, Improve Membership Upgrade Activity, Enable Personalisation to Drive Member Engagement and Creative Ways to Develop Dynamic Local CPD opportunities.
Notable sessions will include the results from an audit of social media use within the membership sector, Top 10 Tips to Engage Members via your membership magazine, PLUS the launch of the MemberWise Network's latest advice sheet, The Perfect Membership Scheme?. This new resource will be complimented by the sector's first interactive membership 'temperature-check' LIVE at the event.

The day will also incorporate a dedicated membership focused trade exhibition and a complimentary networking drinks reception on the RCGP Roof Terrace.  
Ticket promotions:

- Only 4 Early-Bird passes now available (saving 14)
- 3 for 2 (only 3 allocations remain)

Thanks to our Sponsors:

ASI Europe, Deeson Member Communications, Membership Plus, Excitation, APT Solutions & THINK

*Contact Us before booking if you wish to access our 3  for 2 offer.
Expert Interview Series - Sue Froggatt Interview
In the second of our popular Expert Interview Series we interview  leading trainer and consultant, Sue Froggatt.
Sue explains why it is so important to effectively harness the web to increase membership value and growth. She also takes the opportunity to outline the role of the MemberWise Network, explains why she is involved and why the network has become a great success. 

MemberWise Social Media Training - 28th April
Due to popular demand we are delivering our interactive social media training course for a second consecutive year (in partnership with Premier IT).
The interactive course is unique in that it is 100% membership focused and each delegate is provided with an online desktop to user-test new functionality, content and platforms throughout the day. 

The training course includes:

- Dedicated sector insight session (drawing from HTW2014 suvey results)
- Advice on how to take a more structured and member focused aproach
- Overview of the social media landscape
- Platform selection linked to member segmentation guide
- Member engagement optimisation and ROI information/advice

You will find a full overview of the course on the MemberWise website as well as educational learning outcomes, course structure and online booking.

Memberwise Blog: The British Invasion (RIBA)
This month our Blog focuses on how leading membership bodies are opening their doors to meet their remit of educatating the public.   
Guest Blogger, Joni Tyler (RIBA Head of CPD) tells us more about what the RIBA currently has in-store for visitors... 

The RIBA champions better buildings, communities and the environment through architecture and our members.

To further that work, we have always served a dual purpose: one function is to deliver services, information and support to members, students and clients, by such means as CPD, for example.  These services help to ensure that our members can be at the peak of their profession, capable and professional.

Our other remit has always been to promote architecture to the public. This latter function has given us an important public cultural face that helps people see their surroundings in a completely new way, and engages them with the built environment. This work in turn has an impact on the perception of architects.

Read the full article on the MemberWise Blog...
Harnessing the Web - Handy Info Graphic to Share!

Three years ago the MemberWise Network pioneered the concept of using online and offline info graphics to communicate membership research findings a couple of years ago. We again 'walk the talk' by publishing our own Harnessing the Web 2014 Info Graphic. 


It contains all of the key research findings on one-side of A4 and has received a great response from delegates at our research launch event in late February.

How should the info graphic be used? We recommend that if you are planning to have an initial discussion regarding your organisations past, current and proposed future use of the web this may prove a great tool when initiating conversation, debate and/or dialogue.

When more focused planning is required we recommend you refer to the main report and the services provided by the MemberWise Network (including presentations, videos and consultancy services).

On behalf of the Network I would like to thank Steven Randall at Ocean Design for his great design work and can highly recommend his services!   


View or download the info graphic...

HTW2014 - The 'Game Changer' conference is back!
We are pleased to confirm the Harnessing the Web 2014 conference will take place on Wednesday 29th October at the Hotel Russell, Russell Square, London.

This year our official conference partners will include APT Solutions, Deeson Member Communications and a number of leading sector online solution providers. 

Conference Photograph

The conference will feature inspirational 'success story' keynote lectures, two practical breakout seminar streams and the sector's largest online membership solution trade exhibition. Next month we will launch the confirmed topic areas so watch this space!

If you express an initial interest in attending now you will receive 20% off entry (without obligation). Register your details by visiting:

Call for speakers!

Each year we take the opportunity to celebrate great online achievements and developments that are taking place within the sector. This would not be possible without the great presentations delivered by membership and association professionals.

So, if you or your organisation have made some significant improvements, changes or have completely revolutionised the way you (and your members) harness the web we would love to hear from you!

If you would like to speak please contact: - The latest vacancies
Looking for your next role or looking to fill a a vacancy? We can help.

At last. All the latest sector vacancies in just one place.


Browse the latest roles within our sector or if you are looking to fill a vacancy we can help.

You will find the latest roles on the right-hand side of this eUpdate, however we strongly suggest you sign-up to our job alert service so that you can hear about the latest roles as and when they are posted online. 


Find your next role...
Follow the latest vacancies on Twitter...


Looking to fill a vacancy? - Our dedicated job website is fast becoming the leading way to find the right candidate within the membership sector.

If you would like to discuss your recruitment requirements with our Jobs Board Manager, Luke Stevens-Burt please contact him directly:


- (07738) 242338

How much does it cost? From as little as 134 for a 30-day advert.

Where will vacancies be advertised? Affiliated networks, our dedicated jobsboard at, monthly eUpdate, monthly job alerts, LinkedIn Group and Twitter.


The latest online banter...

Our online professional networking group continues to provide you with a unique opportunity to network with over 940+ senior membership organisation and association professionals.

The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and MemberWise Recognised Suppliers.

The group includes news articles, event information, online discussions/debate, supplier promotions and more.


Take a look at our current 'top discussion topics':    

Social networks logo


1: Recommendations for informed designers
2: Disruptive CEO on Social Media Quality
3: Reciprocal agreements re: Fellows
4: Reputational risk management
5: Qualifications on Groupon?
6: Members and communication  



Join in the conversation... 

We are always looking to develop and improve our monthly e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

eUpdate Partner
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