The MemberWise Network
Your MemberWise Network eUpdate
Issue 34
February 2014

Welcome to Your February eUpdate!

We kick-off this issue by signposting our next membership focused national conference:

- Membership Excellence 2014
- Tuesday 13th May, 30 Euston Square, London  

This fresh new conference will focus on celebrating and delivering membership best practice to increase membership value and growth.  

Educational sessions will be facilitated by leading membership and association professionals representing key organisations including the ACCA, IOP, CIWM and the RTPI. Further information can be found in the related article below or via

This month we have some great articles for you including a brilliant sector specific social media article by Abby Wright-Parkes (Optimist Consulting) and a video Insight on maximising the value realised from technical investment presented by Rob Smith from Indigo Blue. 

This eUpdate is kindly sponsored by leading engagement management system provider, ASI Europe.

Let's get started!

Richard Gott
Chair, The MemberWise Network

In this issue...
Membership Excellence 2014 - A fresh approach...
Harnessing the Web 2014 Research Summary Report Launch - Next week!
5 social media trends for 2014 that membership bodies should take note of...
MemberWise Training Dates Announced...
VIDEO: MemberWise Insight - 10 Ways to Maximise the Value Realised from Technology Investment - The latest vacancies
The Latest Online Banter!
Membership Excellence 2014 - A Fresh Approach...
Our next national conference is dedicated to sharing membership-related best-practice and fresh new ideas that will help you to drive membership value and growth. 
- Tuesday 13th May
- 30 Euston Square, Central London

Our great new conference will feature 12 educational case-study focused sessions led by senior membership professional experts including:

- Stephanie Richardson, Head of Membership Development, IOP
- Clare Hodgson, Professional Development Manager, ACCA
- Charles Veal, Member Services Manager, RTPI
- Sue Froggatt, Trainer and Consultant
- Claire Nicoll, Development Officer, CIWM
- Richard Gott, Head of Membership Development, RCGP

Key Topic Areas include: Great Ways to Increase Member Recruitment, Practical ways to Optimise Member Retention,  Implement Effective Membership Placement/Positioning Strategies, Increase Member Engagement via Segmentation, Improve Membership Upgrade Activity, Enable Personalisation to Drive Member Engagement and Creative Ways to Develop Dynamic Local CPD opportunities.

Notable sessions will include the results from an audit of social media use within the membership sector, Top 10 Tips to Engage Members via your membership magazine, PLUS the launch of the MemberWise Network's latest advice sheet, The Perfect Membership Scheme?. This new resource will be co
mplimented by the sector's first interactive membership 'temperature-check' LIVE at the event.

The day will also incorporate a dedicated membership focused trade exhibition and a complimentary networking drinks reception on the RCGP Roof Terrace.  
Ticket promotions:

- Limited Early-Bird passes now available (saving 14)
- 3 for 2 or 33% off 4+ standard passes

View the full programme...
Meet our great speakers...
Register your place...

*Contact Us before booking if you wish to access our group booking discount.
Harnessing the Web Survey Results Launch Event 
The MemberWise Network invites you to our VIP Harnessing the Web 2014 survey summary report launch event at 30 Euston Square, the prestigious new home of the Royal College of General Practitioners. Harnessing the web

- 5:30pm, 26th February (next Wednesday)
- 30 Euston Square, London

The event is free-of-charge to attend and has been organised in partnership with leading engagement management system provider, ASI Europe.

Why attend? The event will enable you to be amongst the first to hear about ground-breaking (and statistically significant) web-trends with in the membership sector that will help you to drive up membership value, engagement and growth.

The evening will commence with light refreshments (from 5:30pm) followed by a presentation of the key results (including comparisons with the 2013 survey results) by Membership Sector Influencer and Chair of the MemberWise Network, Richard Gott, and topical commentary delivered by ASI Europe Chair, Niroo Rad. The presentation will be followed by a professional networking drinks reception.

Note: Please be advised that places are exclusively available to practicing association and membership professionals and will be allocated on a first-come first-served basis. Only 2 places now remain.

Blog: 5 Membership Body Trends to Take Note of!

In January we launched our dedicated membership sector blog and we are thrilled to announce that we've been shortlisted as finalists for this year's UK Blog Awards.  

'Congratulations to all our Guest Bloggers on this achievement!'   


If you're following the MemberWise Blog you'll see that articles are written by a range of MemberWise subscribers including senior membership and association professionals, leading experts and thought-leaders and sector suppliers.


If you would like to write an article please Contact Us


This month Guest Blogger and membership consultant, Abby Wright-Parkes, outlines her 5 social media trends for 2014 that membership bodies should take note of...

1) Content continues to reign as king
2) Video will dominate... 

Read the full Blog Post on the MemberWise Blog...

Recent articles: Membership Tiers Not Tears, Change However Small, Google Analytics and more...
MemberWise Training - New dates announced!
The Network provides a number of practical training courses to help effective operational delivery. We highlight two of our great one-day courses below:
Direct Debit Training - This training course will help you to focus on this effective method of processing regular membership payments and at the same time cut costs, improve member retention and speed up payment receipt.  Getting to Grips with Direct Debits

If you are thinking about implementing or quality assuring your current Direct Debit-related processes/systems this is day will provide emense value.

Myth Buster: You don't need to be a large membership body to enable cost-effective member payments via Direct Debit.

Date: 26th June
Location: Kensington, London

Social Media Training - Due to popular demand we are delivering our interactive training course that will enable you to ensure this activity is optimised. 
Learning outcomes include the adoption of a more structured and fully informed approach to social media activity, practical ways to measure member enegagement and return on investment (ROI). and how to identify appropriate platforms for specific membership segments.   Social Media

The course is truly unique because all delegates have online desktop throughout the training PLUS social media-specific 'deep dive' results from the Harnessing the Web 2014 survey summary report.

Dates: 28th April & 21st October
Location: Central London

Insight: Maximising the Value from Technology
In our 3rd MemberWise Insight video Rob Smith, CEO of Indigo Blue, presents '10 Ways to Maximise the Value Realised from Technology Investment'. 

10 Ways to Maximise the Value Realised from Technology Investment
10 Ways to Maximise the Value Realised from Technology Investment

Rob shares his experience of developing and implementing technology strategies to support disruptive organisational change. He investigates indirect marketing techniques and emerging digital trends and the positive impact engagement strategies can bring to associations and membership organisations and the wider implications this has on customer relationship management (CRM).

This MemberWise Insight formed part of the keynote sessions at our Harnessing the Web 2013 conference. You can register an interest in our 2014 conference now (and access unique early-bird discounts) by visiting - - The latest vacancies
Looking for your next role or looking to fill a a vacancy? We can help.

At last. All the latest sector vacancies in just one place.


Browse the latest roles within our sector or if you are looking to fill a vacancy we can help.

You will find the latest roles on the right-hand side of this eUpdate, however we strongly suggest you sign-up to our job alert service so that you can hear about the latest roles as and when they are posted online. 


Find your next role...
Follow the latest vacancies on Twitter...


Looking to fill a vacancy? - Our dedicated job website is fast becoming the leading way to find the right candidate within the membership sector.

If you would like to discuss your recruitment requirements with our Jobs Board Manager, Luke Stevens-Burt please contact him directly:


- (07738) 242338

How much does it cost? From as little as 134 for a 30-day advert.

Where will vacancies be advertised? Affiliated networks, our dedicated jobsboard at, monthly eUpdate, monthly job alerts, LinkedIn Group and Twitter.


The latest online banter...

Our online professional networking group continues to provide you with a unique opportunity to network with over 930+ senior membership organisation and association professionals.

The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and MemberWise Recognised Suppliers.

The group includes news articles, event information, online discussions/debate, supplier promotions and more.


Take a look at our current 'top discussion topics':  

Social networks logo 

1: Qualifications on Groupon?
2: CRM Integration - Avoiding Silos (Pixl8)
3: What do members really really want?
4: Association or Membership Prof. Quick Poll
5: Recommend a writing course?
6: CPD for everyone  


Join in the conversation... 

We are always looking to develop and improve our monthly e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

eUpdate Partner
Introducing iMIS20...

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MemberWise Events

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26th February
Harnessing the Web 2014
Research Results VIP Launch Event 

28th April
Optimising Member Engagement
via Social Media

13th May
Membership Excellence 2014  

26th June

Getting to Grips with
Direct Debit Training

21st October
Optimising Member Engagement via Social Media

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