The MemberWise Network
Your MemberWise Network eUpdate
Issue 32
December 2013

Merry Christmas and Welcome to Your December eUpdate!

It has been one hell of a year for our sector and I would like to thank you for your continued engagement and support throughout 2013! 

'We all continue to provide our respective memberships with a strong collective voice, robust training/CPD and much needed help/support. '

'I hope that the MemberWise Network continues to serve you well!'

We kick off this issue by inviting you to express an interest in attending our free-to-attend VIP Harnessing the Web 2014 research summary report launch event in Central London on 26th February. Over 400 membership professionals took part and the free-to-attend event promises to provide you with unique web-based insight to enable you to develop and grow your membership. Find out more...  
In this issue we round-off the year by reviewing past and outlining planned future network activity, investigate tiered membership propositions, offer 2 for 1 on vacancy adverts in January, invite you to our member disputes themed lunch and learn, and update you on the latest online banter via our online professional networking group.

This eUpdate is kindly sponsored by leading engagement management system provider and MemberWise eUpdate Sponsor, ASI Europe. We are pleased to announce this partnership will continue in 2014.

Let's get started!

Richard Gott
Chair, The MemberWise Network

In this issue...
Harnessing the Web 2014 - Invitation...
2013 - The year we evolved...
Member Disputes Lunch & Learn - Register now!
MemberWise Blog Preview: Tiers Without the Tears?
MemberWise Hot 3 Topics - The latest vacancies
2014 - The year we will grow further!
The Latest Online Banter!
And finally - Something to make you think...
Harnessing the Web 2014 VIP Survey Summary Event
The MemberWise Network invites you to our forthcoming VIP Harnessing the Web 2014 survey summary report launch event at 30 Euston Square, the prestigious new home of the Royal College of General Practitioners. Harnessing the web

The event is free-of-charge to attend and has been organised in partnership with leading engagement management system provider, ASI Europe.

Why attend? The event will enable you to be amongst the first to hear about ground-breaking  web-trends with in the membership sector that will help you to drive up membership value, engagement and growth.

The evening will commence with light refreshments (from 5:30pm) followed by a presentation of the key results (including comparisons with the 2013 survey results) by Membership Sector Influencer and Chair of the MemberWise Network, Richard Gott, and topical commentary delivered by ASI Europe Chair, Niroo Rad. The presentation will be followed by a professional networking drinks reception.

Note: Please be advised that places are exclusively available to practicing association and membership professionals and will be allocated on a first-come first-served basis.
2013 - The year we evolved...
This year has been our busiest to-date and our dedicated conferences and events have attracted 800+ association and membership professionals. 

In 2013 you may have participated online and/or offline in our various learning and development opportunities. Even if you have just 'lurked' in our social networking groups we hope that we have provided you with significant value and we hope you will engage with us in 2014!

Let's take a look at our key activities and notable achievements of 2013:

- 1,400th subscriber and 900th active online networker welcomed 
- 4 free-to-attend Lunch & Learns held 
- 2 national conferences on member research and harnessing the web 
- 4 training courses (Direct Debit/Social Media)  
- 1 CRM Breakfast Briefing 
- MAP Professional Framework endorsed by HM Treasury 
- ACEVO becomes second Official Partner alongside TAF   
- 2013 Web benchmarking report launched at the RSA (2000+ downloads) 
- 2014 web survey delivered and completed by 415 subscribers (+25%) 
- New best-practice video channel launched

We hope that you will continue to engage with us in 2014 as we have a wide range of initiatives planned. We outline a few key activities in the article below. 
Member Disputes Lunch & Learn - Register now!
Our first Lunch and Learn of 2014 will focus on how to effectively handle member disputes in a robust manner and is kindly hosted by Bates Wells Braithwaite.

BWB partners Rosamund McCarthy and Selman Ansari along with solicitor Mark Scodie will speak at this comprehensive seminar, guiding you through:


- Before disputes arise: What should your documentation say? 

- When disputes arise: How should you run procedures fairly and proportionately?
- After disputes arise: What action should you take?



11:45 - Registration
12:00 - Seminar commences
12:55 - Lunch and networking
Note: Places are strictly for membership organisation and association professionals due to limited capacity. 
MemberWise Blog - Sneak Peek - Tiers Without Tears

In January we will launch the MemberWise Blog and at present we have 10 Guest Bloggers working up a range of association and membership professional articles to inspire, inform and enthuse! 


The content will be 100% educational and will be written by association and membership professionals, sector influencers and thought-leaders.


As a MemberWise subscriber we thought you might like to take a sneak peek at how the Blog will work and the type of articles you can expect.  


In our first preview article we focus on a recent trend - The move away from a one-size fits all membership scheme to tiered membership offerings linked to specific benefit offerings.

Sound good? A personalised approach, segment specific marketing opportunities etc.  Almost textbook...

Be warned one trade association has lost an estimated 500,000 in less than a year and has had to make a number or redundancies to make up the shortfall. Make sure this isnt you by reading my latest Blog article.


Delivering Effective Tiers Without the Tears... 

MemberWise Hot 3 Topics - Providing focus...

Every month we focus on 3 key topics on our website homepage.  In this regular article we highlight the topic and provide a practical solution linked to it. Simple.  

Topic 1 - Member Disputes
Topic 2 - Professional Networking

Topic 3 - Web Best Practice  


Here are 3 free-of-charge practitioner and expert-driven solutions to help you address these topics/issues.

Solution 2 - Join our online professional networking group
Solution 3 - Our Harnessing the Web 2013/4 benchmarking report 


Perhaps you have a hot topic you would like us to address in 2014. If so please do Contact Us.

Visit the MemberWise homepage... - The latest vacancies Looking for your next role?

At last. All the latest sector vacancies in just one place. 


Browse the latest roles within our sector or if you are looking to fill a vacancy we can help. 

Registration Officer
Chartered Institute of Ecology and Environmental Management
Winchester (25k)

Director of Commercial Services
British Institute of Innkeeping
Camberely, Greater London

Membership Marketing Officer
Royal College of General Practitioners, London (22k)


Find your next role...
Follow the latest vacancies on Twitter...


Looking to fill a vacancy? - Our dedicated new job website is fast becoming the leading way to find the right candidate. We can communicate your vacancy to over 1,400 membership and association professionals via our growing network.

How much does it cost? From as little as 134 for a 30-day advert and in January all advertisers will receive a second advert to use later in the year completely free of charge! Please do pass on this promotion to your colleagues in HR!

Where will vacancies be advertised? Affiliated networks, MembershipJobs website, monthly eUpdate, monthly job alert, LinkedIn Group and Twitter.


2014 - The year we will, with your help, grow further!
In 2014 we will continue to grow but we can only do this with your help!

You might be suprised to hear that many associations and membership organisations have only one MemberWise subscriber account.

It would be super if you could help us to raise awareness within your organisation so why not send this issue to a colleague! 

So what have we got planned in early 2014? Here is a taster:

- Member Disputes lunch & learn on 30th January
- Harnessing the Web 2014 survey summary launch on 26th February
- Spring Membership Scheme Excellence conference (more to follow!)
- In October we will hold our national Harnessing the Web 2014 conference

We hope the above 'whets your appetite' as we have a lot more planned. We also hope you will get more involved as we are looking for helpers, speakers,sponsors and partners. Please Contact Us for further information. 
The latest online banter...

Our online professional networking group continues to provide you with a unique opportunity to network with over 900+ senior membership organisation and association professionals.

The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and MemberWise Recognised Suppliers.

The group includes news articles, event information, online discussions/debate, supplier promotions and more.


Take a look at our current 'top discussion topics':  

Social networks logo 

1: Integrated social networking platforms
2: Recruiting Officers - How do you do it?
3: Any views on CPD qualifications?
4: Membership Surveys - Key questions to ask
5: Join us for a festive CPD conversation
6: Membership organisations using Pinterest 


Join in the conversation... 

And finally - Something to make you think...
Our network is all about sharing so in this final article we signpost our


regular 'Think Piece' article submitted by Susie Kay from The Professionalism Group


Governance is about skills too!


Last week we learnt that, following recent shocking revelations about the activities of those at the top of the Co-operative Group, former Treasury Minister Lord Myners has been appointed as an independent non-executive director to the board.  He will bring his extensive experience in business and public life...

The full article features on the MemberWise Blog...

Find out more about The Professionalism Group...

We are always looking to develop and improve our monthly e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

eUpdate Partner
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Supplier  Update
We are pleased to announce that Pangaea have updated their corporate profile:

CRM Provider

10-15% off

Find out more...

Best-Practice Channels  

MemberWise Events

Featured service

January (30th)
Member Disputes:
How to turn things around! 
Lunch & Learn Seminar

February (26th)
Harnessing the Web VIP 
Research Results Launch Event

Find out more... 

MemberWise website

Quick Links

MemberWise Professional Networking Group  

Members: 913

 Follow us on Twitter!

 Followers: 654

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