The MemberWise Network
Your MemberWise Network eUpdate
Issue 28
August 2013
Dear Colleague

Welcome to your August eUpdate!


This month there is a lot going on in the sector and hopefully some of you have managed to take a well-deserved Summer break! 

Before we kick-off this month's issue we would like to invite you to our next free Lunch and Learn in partnership with Kingston Smith:

- Strengthening your governance arrangements
- 19th September, Devonshire House, London
A limited number of places are now available to practicing membership and association professionals and these will be allocated on a first-come first-served basis. Find out more...
In this month's eUpdate we explore the 'Top Ten Ways Associations Harness the Web', invite your to a free CRM Breakfast Briefing, celebrate success at the TAF Best Practice Awards, take a 'sneak peek' at the Web Analytics keynote session at our national web conference, provide further information on our free 'Strengthening Your Governance' lunch and learn session PLUS our regular articles including job vacancies and the latest online banter.

This issue is kindly sponsored by leading engagement management system provider, ASI Europe.

Let's get started!

Richard Gott
Chair, The MemberWise Network
In this issue...
10 Ways Associations Are Harnessing the Web
Free CRM Breakfast Briefing Invitation
Celebrating Trade Association Excellence
The Perfect Membership Scheme - Update...
Harnessing the web 2013 - Web analytics Focus
Next Lunch & Learn: Strengthening your governance - The latest vacancies
The Latest Online Banter!
And finally - Something to make you think...
10 Ways Associations Are Harnessing the Web

In July we were asked to write a guest blog for US-based management consulting firm, XZY University, on the top 10 ways associations harness the web. 
MemberWise has worked in collaboration with Founder and US Association thought-leader and author, Sarah Sladek, on a number of initiatives over the past couple of years including a practitioner
 review of popular publication:
'The End of Membership As We Know It' 

A MUST read if you are evaluating generational change/impact on member retention and recruitment.

The above publication inspired our free member benefit generational evaluation tool that is regularly used by many UK-based membership organisations and associations to quality assure the provision of member benefits/value. 


Our Guest Blog focuses on the top ten ways EU membership organisations and associations are harnessing the web to drive member value and growth. Content is derived from our Harnessing the Web to Drive Membership Value and Growth Survey Summary Report 2013 (sponsored by IndigoBlue).

Read our Guest Blog...
Download our Harnessing the Web survey summary report...


CRM Breakfast Briefing Invitation...
Managing renewals and workflow with Microsoft Dynamics CRM.
Getting to Grips with Direct Debits
- Thursday 12th September
- 18th Floor, Centre Point, London WC1A 1DD


Leading CRM Provider, Pythagoras, is delighted to invite you to an exclusive breakfast briefing for membership organisations showcasing and discussing how CRM can empower users and take the pain away from renewal periods through workflow.


Microsoft Dynamics CRM for Membership empowers organisations with a deeper understanding of their member's interests and preferences, allowing all items of communication to be as relevant and timely as possible; the outcome being a better all-round experience for the individual member.


Register free today...


Note: Due to capacity limitations places are exclusively available to practicing membership an association professionals.

Celebrating Trade Association Excellence!

On Thursday 11th July we celebrated trade association best-practice excellence at the prestigious Trade Association Forum (TAF) Best Practice Awards and Dinner 2013 held at 8 Northumberland Avenue, London.

The MemberWise Network contributes by helping to judge the awards each year and this year the quality of submissions was particularly high!

After much debate Trade Association of the Year was awarded to the National Farmers' Union (NFU).


Andy Robertson, Chief Executive of the National NFU CEO Farmer's Union, said: 'I am absolutely delighted that the NFU has won these prestigious awards. The overall award of Trade Association of the Year is much-deserved recognition of the professionalism, commitment and dedication of everyone across the NFU in the work that we do for our members. I was also particularly pleased that we won the Sector Representation of the Year award for our SOS Dairy campaign, as this showed the organisation working at its most effective, with staff and members combining to make such an enormous impact.'


The Dinner provided trade associations with a great opportunity to share best-practice. The food was great, the venue was superb and the LED lightshow was innovative! 

A number of MemberWise subscribers won high profile awards and these are listed on an article within our online professional networking group.


We look forward to judging in 2014 and encourage all Trade Association subscribers to consider taking part!


Find out information about other winners... 
Find out more about TAF...

The Perfect Membership Scheme Update...

Since our last eUpdate senior membership and association professionals representing leading bodies including CILIP, BVA, BBSA and IOP have quality assured the first draft version of the advice sheet.  


Feedback indicates the content will be of 'real use' to membership  organisations and associations wishing to develop, change or completely overhaul their existing membership schemes to meet the current and future needs/requirements of members/prospective members.


Over the coming months we will update the Like?content further (based on the feedback received) and we hope to compile a dedicated resource that will be launched later in the year. 


This is a unique piece of work as it is being 100% led by long-term sector need and signals a marked change in the way we (membership and association professionals) wish to learn how to develop, change and grow.


A big thank you to our 'proof readers' for their time an we look forward to delivering this resource. A number of suppliers have come forward to support this work (and enable a dedicated launch event). If you represent a sector supplier and wish to get involved please contact:  

Harnessing the Web 2013 - Web analytics focus...

Our national web conference is gathering momentum with over 55 membership organisation and association representatives already registered to attend.


This year's key themes include the membership sector and the web, high impact digital member communications, enhancing online member journeys/experience, and pain-free online member payments.

Harnessing the web 

- Harnessing the Web 2013

- 8th October

- 30 Euston Square (RCGP) 



This month we catch up with Fire Industry Association Marketing Manager, Becky Reid, who will be leading a dedicated keynote session on effective use of web analytics. She gave us a brief 'snap-shot' of what delegates can expect in her keynote session:   

"How do you know if your marketing campaign is working? More importantly how does your Board of Directors know? So many marketers are still not measuring the effectiveness of their activity, mostly because they don't know how. In today's climate, though, it's ever more important to be able to justify your marketing budget spend. I will give you some of my secrets and know-how to help you track and measure activity as well as to know what metrics you should be looking at"

Becky will present her keynote session along with other high profile membership body representatives doing 'great things on the web' including the RIBA, RCGP, RCOG, RSM and 20+ other success stories.

We are pleased to announce that the Deeson Group will join APT Solutions as our second Official Conference Partner. This enables us to extend our Early-Bird ticket promotion for a further 4 weeks along with our 3 places for the price of 2* group booking promotion.

We are also pleased to confirm that Official Conference Supporter, THINK, will host a delegate networking drinks reception at the end of what we hope will be a great day!

You can explore the full conference programme, view learning objectives, meet our speakers of the day and book your place online via our dedicated conference website -
We hope you can join us!  

Visit the Harnessing the Web 2013 website...


Early Bird offer: 159 early bird rate (20 off the standard ticket price)

Group offer: 3 for 2 or 30% off 4+ passes - Contact Us for further information.

*3 for 2 promotion only available on standard membership professional passes.
Next Lunch & Learn: Strengthening your governance
All membership organisations and trade associations need to have an effective governing body in place and this free 'lunch and learn' will focus on 'getting it right'. 

- Strengthening your governance arrangements
- 19th September, Devonshire House, London

This interactive session will give practical advice on effective governance. We will focus on sharing ideas on what works well and how to overcome difficult issues. Facilitated by Sandra De Lord, Trade Associations Partner in Kingston Smith LLP, the session will focus on:

- Leadership and controlFocus Group
- Roles and responsibilities
- Focus and direction
- Board skills
- Financial management

A team of professional advisers and experts will be available to share their experience and answer your questions. Places are limited on this session so book your place today.

Who should attend? Chairpersons, governing bodies and members of the senior management team.


11:30 - Registration
12:00 - Interactive Presentation
12:45 - Question and Answer Session
13:00 - Networking Lunch - Latest vacancies
MembershipJobs.comAt last. All the latest sector vacancies in just one place. 


Latest roles:  


1) Finance Director, ATOC (Ldn), Competitive salary
2) Company Secretary, APM (Aylesbury Vale), Competitive salary
3) Membership Dev. Officer, UK Green Building Council, (Ldn), 25-28k


Find your next role...
Follow the latest vacancies on Twitter...


Looking to fill a vacancy? - Our dedicated new job website is fast becoming the leading way to find the right candidate. We can communicate your vacancy to over 1,400 membership and association professionals via our growing network.

How much does it cost? From as little as 99 for a 30-day advert

Where will vacancies be advertised? Affiliated networks, MembershipJobs website, monthly eUpdate, monthly job alert, LinkedIn Group and Twitter.


The latest online banter...

Our online professional networking group continues to provide you with a unique opportunity to network with over 800+ senior membership organisation and association professionals.

The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and MemberWise Recognised Suppliers.

The group includes news articles, event information, online discussions/debate, supplier promotions and more.


Take a look at our current 'top 6 discussion topics':  

Social networks logo 

1: Student Member Successes
2: Online Payment Processing discussion
3: Maternity leave = discount poll
4: CPD Certificate Generator discussion
5: Online learning - To pay or not to pay?
6: Membership recruitment animation discussion


Join in the conversation... 

And finally - Something to make you think...

Our network is all about sharing so here is our regular 'Think Piece' article submitted by Susie Kay from The Professionalism Group.



This month I'm returning to a subject that is as important as it gets for the on-going welfare of non-profit organisations - how the leaders within this very varied sector are able to flourish as individuals while remaining in charge of the destiny of their organisations.


It is almost impossible to pick up an article or book about successful leaders and entrepreneurs these days without finding a story or quote about how that individual derived enormous benefit from having a mentor at some stage of their career.  


Mentoring has been going on for a very long time - famous relationships include Socrates and Plato, Aristotle and Alexander the Great, and more recently Freddie Laker and Richard Branson. Indeed, government statistics show that 70% of small businesses whose leaders receive mentoring survive for five years or more, which is double the rate compared with non-mentored entrepreneurs and, in addition, they are 20% more likely to experience growth.


We know that a CEO crisis line has just published data to say that it has received twice as many calls this year as last. So, if it is true that the leaders within our sector are increasingly aware of the need to run their organisations as successful businesses while also being under incredible pressure from all sides, and if it's also true that leaders of all kinds benefit from having a mentor, why do so very few Chief Executives, senior management or Board Chairs have mentors?



We are always looking to develop and improve our monthly e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

eUpdate Partner
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Managing a successful event means ensuring the event programme is completely on target for your audience.


The schedule should run like clockwork and the whole experience should leave attendees eager to learn more and impressed by your level of professionalism.


We have condensed our top tips from years of running national and regional events, and created a quick guide to event management. We

hope you find it useful.


View free quick guide...
Find out more about CJAM...

Harnessing the Web 2013
Harnessing the web
Our 'Game Changer' web conference is back...

This year our one-day national  conference will feature over 36 educational sessions that will help you to enhance online member value and increase membership growth. 

Update: 55 membership bodies registered to attend!

Visit our dedicated conference website to:

View the full programme
Meet our speakers of the day
Investigate our key themes
Establish learning outcomes
Explore our trade exhibition
Register your place online  

Find out more...
Recognised Suppliers 

Our dedicated online supplier directory is the leading online resource for finding great new product and service providers.

We don't just feature providers but go one step further and negotiate discounts, preferential terms and on-going promotions.


Recognised providers can be found quickly and easily via our function-specific menu and 'quick search' function. 


Find out more... 

MemberWise Events
Featured service

July (31st)
Optimising Member Engagement via Social Media
September (19th)
Strengthening Your Governance
Lunch & Learn Seminar

October (7th)
Optimising Member Engagement via Social Media
October (8th)
Harnessing the Web 2013

Find out more... 

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