The MemberWise Network
Your MemberWise Network eUpdate
Issue 27
July 2013
Dear Colleague

Welcome to your July eUpdate!


The Summer finally feels like it's arrived! The sun is shining, Murray won the tennis on Sunday and we are continuing to work on a range of great membership organisation and association specific resources for you!
We kick-off this issue by announcing the launch of our next 'game changer' web conference that will show you how to better exceed online member needs/requirements to enhance membership engagement, and increase member value and growth: 


- Harnessing the Web 2013
- Tuesday 8th October, 30 Euston Square, London


This year our conference will be our most adventurous yet! We hope to welcome up to 300 membership and association professionals who will 'pick and mix' attendance at an incredible 36 sessions covering four critical membership focused areas outlined below.


We invite you to save 20 off entry via our Early Bird promotion and/or 3 places for the price of 2!

In this eUpdate we ask for your input on a much-needed membership scheme model advice sheet, feature information on our online social networking training course, ask you to vote for our next 'Legal Lunch and Learn' series and debate if 'excellence' should come as standard?

We also feature the latest sector vacancies, update you on the latest online professional networking group banter and provide our monthly 'Think Piece' article from the Professionalism Group.

This issue is kindly sponsored by leading engagement management system provider, ASI Europe.

Let's get started!

Richard Gott
Chair, The MemberWise Network
In this issue...
The Perfect Membership Scheme
Harnessing the web 2013 - Topics announced!
Legal Lunch & Learns - Vote now!
Online social media course - 3 weeks to go!
Should 'Excellence' come as standard? - The latest vacancies
The Latest Online Banter!
And finally - Something to make you think...
The Perfect Membership Scheme...

Over the past couple of months the network has seen a surge in the number of requests for information on how to investigate new and quality assure existing membership scheme models. We want to address this with your help. 
Recruiting & Retaining Members Logo
  If you are a member of our LinkedIn Group you may have seen that we are discussing if there is such a thing as the Perfect Membership Scheme?This discussion forms part of a new advice sheet that we hope to launch at the end of the Summer.


You can get involved in three ways:


1) We are keen to understand the most predominant scheme type currently in use. We predict it will be either a fixed annual renewal period-based model or one based on rolling membership (i.e. members renew 12 months after they join and renewals take place throughout the year). You can outline your scheme type via our quick poll on LinkedIn...


2) If you would like to help us to quality assure the advice sheet we are looking for 2 more volunteers. You can express an interest by simply replying to this email.


3) If you represent a commercial organisation supplying the sector we are currently inviting expressions of interest in sponsoring this publication. You can express an interest by simply replying to this email.

Harnessing the Web 2013 - Registration now open!

We are pleased to confirm that registration is now open! In this article we explore some of the strategy driven and 'best-practice' focused sessions. Plus we provide an extra 10 off the Early-Bird ticket price.

Harnessing the web 

- Harnessing the Web 2013

- 8th October

- 30 Euston Square (RCGP) 



This year our keynote sessions will feature a mixture of web experts and senior membership professionals who are achieving great results via the web.

Luke Stevens-Burt is the Director of Membership Relations at the Royal College of Obstetricians and Gynaecologists (RCOG). He will explain how his organisation is harnessing the power of the web in a more informed manner. Meet Luke...

Joni Tyler is the Head of CPD at the Royal Institute of British Architecture and long standing MemberWise subscriber. She will communicate her digital vision for CPD support and how online CPD journeys will be enhanced in the future. Meet Joni...

Becky Reid is the Marketing Manager at the Fire Industry Association (FIA). She will share how organisations turn web analytics into effective online change and development. Meet Becky...

Janice Liverseige is the Marketing and Communications Director at the Royal Society of Medicine (RSM). She will outline how VIRTUAL member benefits can help to deliver REAL improvements. Meet Janice...

These sessions will be complimented by 3 themed break-out seminar streams:


- High Impact Digital Member Communications
- How to enable great online member journeys and experiences
- Pain-free online member payments and subscriptions


Case studies will also include the Institute and Faculty of Actuaries, National Hairdressers Federation and the Public Relations Consultants Association PLUS one session will be facilitated by a member!

Early Bird offers: 159 early bird rate (20 off the standard ticket price)

Group offers: 3 for 2 or 30% off 4+ passes
   Visit the Harnessing the Web 2013 website... 

Legal Lunch & Learns - Voting closes on Friday!
Our popular free-to-attend Legal 'Lunch and Learns' are on their way back. You are invited to vote for your favourite topics now!  
We once again partner with well-known solicitors, Bates Wells Braithwaite LLP, who work with membership Organisations, non-profits, charities and trade associations.
Please vote for your 2 favourite topics:
- Data Protection introduction and update (Trending most popular)
- Employment law update
- Competition law update
- Dealing with Membership Disputes (Trending 2nd most popular)
- Running an effective general meeting
- Renting office space - dos and don'ts
- Brand protection - when and why to register a trademark


As a 'thank you' all membership and association professionals who vote will be given priority booking before the sessions are advertised more widely.

Voting closes on Friday so Cast your vote now! 
Online Social Media Training - Only 3 weeks to go!

Online social media is something we can't ignore. Over 70% of our organisations have a presence, however only 1 in 3 have a structured approach or plan in place.


Some key questions to consider:

- How structured and aligned to strategy is your activity?
- Have you a social media policy for staff and members in place?
 -Do you have a plan linked to membership/marketing strategies/plans?
- Do you actively measure and report on effectiveness?
- Can you quantify the return on investment over and above Likes/Follows?


If your answer is 'no' to any of the above or if your organisation is about to embark on 'going social' you should consider attending our new one- day training course.


- 31st July & 7th October

- Central London


Learning outcomes include the ability to take a more structured approach, a  more informed approach to aid member engagement/marketing, a deeper knowledge and understanding of key platforms, a more strategic/organisation-wide approach, identify effective ways to measure engagement levels and understand how to analyse social metrics/results.


Find out more about this training course...
View 8 social media best practice presentations...

Should 'Excellence' be provided as standard?

Coming from Generation X whenever I hear the word 'Excellent' I think back to 'Bill and Ted's Excellent  Adventure' movie in the late 1980s. However, this month an interesting debate is taking place on the topic of excellence.

Alan Nelson (of Nelson Croom) 'got the show on the road' by referring to an 'excellent' experience linked to great customer service he received recently. He questioned if 'excellence' really should come as standard?

A number of MemberWise subscribers including the Professionalism Group, RCOG, and the Deeson Group have responded to this topical debate.

My personal view is that we should all aim to exceed expectations from a customer service perspective; however I concur with Luke Stevens-Burt (Director of Membership Relations, RCOG) that it can sometimes be quite a challenge when handling relationships with sometimes thousands of  members.

I also think that organisational culture can impact on delivering excellence. If task focused rather than outcome or customer-service focused this will be a challenge!


What do you think? Have your say in our great online debate... - Latest vacancies
At last. All the latest sector vacancies all in just one place. 



Latest roles:

1) Projects Advisor, International Bar Association, London, 25-27k
2) Chief Executive, The Lymphoma Association, Aylesbury, 60k
3) Communications Manager, Peterborough, CPA, 33-39k


Find your next role...
Follow the latest vacancies on Twitter...


Looking to fill a vacancy? - Our dedicated new job website is fast becoming the leading way to find the right candidate. We can communicate your vacancy to over 1,400 membership and association professionals via our growing network.

How much does it cost? From as little as 99 for a 30-day advert

Where will vacancies be advertised? Affiliated networks, MembershipJobs website, monthly eUpdate, monthly job alert, LinkedIn Group and Twitter.


The latest online banter...

Our online professional networking group continues to provide you with a unique opportunity to network with over 800+ senior membership organisation and association professionals.

The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and MemberWise Recognised Suppliers.

The group includes news articles, event information, online discussions/debate, supplier promotions and more.


Take a look at our current 'top 5 discussion topics':  

Social networks logo 

1: The perfect membership scheme

2: Viral Complaints - Are you prepared?

3: Membership Breakfast club - Coming? 

4: Online CPD recording system recs...
5: Paperless DDs for membership renewals


Join in the conversation... 

And finally - Something to make you think...

Our network is all about sharing so here is our regular 'Think Piece' article submitted by Susie Kay from The Professionalism Group.



Why professional competence is all about comfort and security... 


They say every day should be a school day so here's a little something I have learned recently. 

I've spent the past few weeks living away from home while dealing with some plumbing issues. 

Now I'm back, this acutely uncomfortable experience has unexpectedly offered me an insight into the value of how we use our professional competences. 


We are always looking to develop and improve our monthly e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

 eUpdate Partner


ASI Europe


Real-World Mobile Strategies for Associations


Successful associations know the importance of providing members with mobile access to keep them connected and engaged. 


Download our whitepaper to learn about what this means to your association. 


Recognised Suppliers 

Our dedicated online supplier directory is the leading online resource for finding great new product and service providers.


This month are pleased to announce the following new and updated MemberWise Recognised Supplier information:


Workbooks (CRM)

Premier IT (various)


Recognised providers can be found quickly and easily via our function-specific menu and 'quick search' function 


Find out more... 

MemberWise Events
Featured service

July (31st)
Optimising Member Engagement via Social Media
September (19th)
Governance Lunch & Learn Seminar
October (7th)
Optimising Member Engagement via Social Media
October (8th)
Harnessing the Web 2013

Find out more... 

MemberWise website

Quick Links

MemberWise Professional Networking Group  

Members: 810

 Follow us on Twitter!

 Followers: 580

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