The MemberWise Network
Your MemberWise Network eUpdate
Issue 26
June 2013
Dear Colleague


Welcome to your June eUpdate!

 

This month we launch our new interactive one-day online social media training course (in partnership with Premier IT):

 

- Optimising member engagement through social media
- 31st July & 7th October

 

Our course is tailored to member needs, membership organisation and association requirements, and is the only interactive course available within the membership sector. To celebrate the launch we have 8 free online social media 'good practice' presentations, See below! 

 

In this month's eUpdate we open up voting for our next series of Legal Lunch and Learns, welcome ACEVO as our latest stakeholder organisation, invite you to a VIP day at the cricket, announce our Harnessing the Web 2013 conference topic areas and publish 24 web-focused presentations that were delivered last year. All this PLUS our regular articles and the latest sector vacancies.   


This issue is kindly sponsored by leading CRM provider, ASI Europe and association management company, CJAM

Let's get started!
  


Richard Gott
Founder

The MemberWise Network

In this issue...
New MemberWise Social Media Course launched!
MemberWise to launch CEO Club'
Legal Lunch & Learns - Vote now!
Harnessing the web 2013 - Topics announced!
New Official Stakeholder - ACEVO
SurveyMonkey Promotion
MembershipJobs.com - The latest vacancies
The Latest Online Banter!
And finally - Something to make you think...
New Social Media training course launched

Online social media is something we cant ignore. Over 70% of our organisations have a presence, however only 1 in 3 have a structured approach or plan in place.

 

Some key questions to consider:

- How structured and aligned to strategy is your activity?
- Have you a social media policy for staff and members in place?
 -Do you have a plan linked to membership/marketing strategies/plans?
- Do you actively measure and report on effectiveness?
- Can you quantify the return on investment over and above Likes/Follows?

 

If your answer is 'no' to any of the above or if your organisation is about to embark on 'going social' you should consider attending our new one- day training course.

 

- 31st July & 7th October

- Central London

 

Learning outcomes include the ability to take a more structured approach, a  more informed approach to aid member engagement/marketing, a deeper knowledge and understanding of key platforms, a more strategic/organisation-wide approach, identify effective ways to measure engagement levels and understand how to analyse social metrics/results.

 

Find out more about this training course...
View 8 social media best practice presentations...

 
Fancy a VIP Day at the Cricket?

MemberWise Recognised Supplier, Deeson Member Communications, is the official marketing partner and a sponsor of Kent County Cricket Club.

 

CricketTickets and corporate hospitality are available to MemberWise subscribers for a selection of key County, YB40 and Twenty20 matches at The Spitfire Ground, St Lawrence, Canterbury. Daytime and evening matches are available.

 

For further information please contact Dominic Deeson - dominic@deeson.co.uk
 

Find out more about Deeson...

 

Legal Lunch & Learns - Voting now open!
Our popular free-to-attend Legal 'Lunch and Learns' are on their way back. You are invited to vote for your favourite topics now!  
BWB
  
We once again partner with well-known solicitors, Bates Wells Braithwaite LLP, who work with membership Organisations, non-profits, charities and trade associations.
  
Please vote for your 2 favourite topics:
  
- Data Protection introduction and update
- Employment law update
- Competition law update
- Dealing with Membership Disputes
- Running an effective general meeting
- Renting office space - dos and don'ts
- Brand protection - when and why to register a trademark

 Vote

As a 'thank you' all membership and association professionals who vote will be given priority booking before the sessions are advertised more widely.
  
Harnessing the Web 2013 - Topics announced!

This month we announce the key topics to be addressed at this year's conference.
Harnessing the web 

- Harnessing the Web 2013

- 8th October

- 30 Euston Square (RCGP)

 

 

Delegates who attended our last national web conference liked our 'pick and mix' programme and requested more themes linked to member need rather than technology for technologies sake. We are therefore pleased to announce 4 seminar streams dedicated to the following 'hot topics': 


 
- Membership and the Web
- High Impact Digital Member Communications
- How to enable great online member journeys and experiences
- Pain-free online member payments and subscriptions

 

This year we have invited senior membership professional speakers from the following high profile membership organisations and associations to share their web-based knowledge, experience and 'top tips':

 

- Royal Society of Medicine (RSM)
- Royal Institute of British Architects (RIBA)
- Fire Industry Association (FIA)
- Royal College of Gynaecologists and Obstetricians (RCOG)
 

Case studies will also include the Institute and Faculty of Actuaries, National Hairdressers Federation and the Public Relations Consultants Association PLUS one session will be facilitated by a member!
 

Register an interest in attending now...

Download presentations delivered at our 2012 conference...
 

New Official Stakeholder announced - ACEVO

We are pleased to announce our latest official stakeholder -

Association of Chief Executives of Voluntary Organisations (ACEVO).

 

ACEVO is the leading membership body for chief executives, chairs, trustees and senior managers in the third sector. Our 1500 members gain access to a range of benefits that support their network, their development, their organisation and their resources daily.

 

Benefits of membership include access to a wide range of networking events (including a Professional Associate Special Interest Group), publications, free helplines covering areas such as HR, legal support and accountancy, discounted special services from management consultancy services to private medical insurance and discounted or free membership to the IoD, RSA and Commonwealth Club. For more information go to www.acevo.org.uk

 

We are proud to partner with ACEVO and look forward to working collaboratively to enhance member value and drive the membership and association sector forward. 

 

  
SurveyMonkey Promotion: 20 John Lewis Voucher

SurveyMonkey

This month we welcome SurveyMonkey as a MemberWise Recognised Supplier!


You can open up a free SurveyMonkey account today that will enable you to ask up to 10 questions to 100 contacts. However, for full flexibility, personalisation and professional looking surveys we recommend that you should investigate paid-for functionality.
 

To celebrate we are giving away a free 20 John Lewis voucher to MemberWise subscribers who set-up a new annual Select, Gold or Platinum account. This promotion excludes renewals or rejoins.

Important - To be eligible to receive your 20 John Lewis voucher you will need to click through to the SurveyMonkey website via the MemberWise website. 

 

Find out more...

 

MembershipJobs.com - Latest vacancies
MembershipJobs.com
At last. All the latest sector vacancies all in just one place.

www.MembershipJobs.com 

 

 

Latest roles:
 

1) Board & Governance Officer, RAS, London, 26k
2) Membership & Communications Officer, RAS, London, 25-28k
3) Chief Executive, CIPR, London
4) Senior Marketing Executive, NHS Confederation, London, 31k

 

Find your next role...
Follow the latest vacancies on Twitter...
 

 

Looking to fill a vacancy? - Our dedicated new job website is fast becoming the leading way to find the right candidate. We can communicate your vacancy to over 1,300 membership and association professionals via our growing network.

Who has advertised with us over the past 14 days? Royal Pharmaceutical Society, Association of Corporate Treasurers, Royal College of General Practitioners and leading sector supplier Sterling Press Limited.

How much does it cost? From as little as 99 for a 30-day advert

Where will vacancies be advertised? Affiliated networks, MembershipJobs website, monthly eUpdate, monthly job alert, LinkedIn Group and Twitter.


Visit MembershipJob.com...

The latest online banter...

Our online professional networking group continues to provide you with a unique opportunity to network with over 790+ senior membership organisation and association professionals.


The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and MemberWise Recognised Suppliers.

The group includes news articles, event information, online discussions/debate, supplier promotions and more.

 

Take a look at our current 'top 5 discussion topics':  

Social networks logo 

1: The perfect membership scheme - Call to action!

2: Chartered status doesn't mean much...

3: Anyone used an independent CRM consultant?

4: Are member magazines doomed?
5: Online Competence Frameworks

 

Join in the conversation... 

And finally - Something to make you think...

Our network is all about sharing so here is our regular 'Think Piece' article submitted by Susie Kay from The Professionalism Group.

 

Think

How many of you, I wonder, remember a cult TV show called "The Prisoner", starring Patrick McGooghan as 'Number Six'?  

 

His all too frequent response to questioning from his captors was "I am not a number, I am a free man".  His struggle for individuality allowed him to triumph over those who tried to break him.

 

Why on earth is this relevant?  Because it is crucial for organisations to know how it feels to be a member of your organisation.  

 

Do you know how it feels to be on the receiving end of your services? Do your members ever tell you that you are treating everyone the same way? Are you ever accused of 'one size fits all' products and services? How do members feel about their membership experience after one, five, ten years with you?  Are they feeling valued or sidelined?

 

Although each of your members has chosen to be identified as part of your community by becoming a member, they still need you to acknowledge their individuality and provide appropriate services for each of them.  

 

Do you ever wonder how you could become more relevant to your members' lives?  How much do you know about each of them?  What can your website and social media data and analytics tell you?  I would guess quite a lot more than you already know. 

 

So perhaps it is time to look at how you could meet the marketer's dream scenario of 'matching members to specific offers' by becoming more aware and getting into the detail, offering relevance to enhance retention and increase recruitment.  If we know that, on the whole, members stay with you because they want to, how much work have you still got to do to make them feel welcome as individuals and not membership numbers?

 

Empathy, understanding how it feels to be in someone else's shoes, plays an incredibly effective role within the professionalism toolkit (**) and, in this instance, might lead to some very productive insights.  

 

(**) Professionalism - the ABC for Success, ISBN 978-0-9565401-0-2,

Susie Kay, Professionalism Books (http://amzn.to/10WbdQi)

 

If you need to think about it then let's talk!

We are always looking to develop and improve our monthly e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!

 

Yours Sincerely,

 
Richard Gott
Founder
The MemberWise Network

 eUpdate Partner

 

ASI Europe

 

Real-World Mobile Strategies for Associations

 

Successful associations know the importance of providing members with mobile access to keep them connected and engaged. 

 

Download our whitepaper to learn about what this means to your association. 

 

 eUpdate Sponsor

 

CJAM

 

 Outsourcing your membership management and engagement needs to experienced association management professionals keeps costs down and helps your organisation to grow.

 

Our latest fact sheet explores the key benefits in detail...

 

Find out more about CJAM...

 

Recognised Suppliers 

Our dedicated online supplier directory is the leading online resource for finding great new product and service providers.

 

This month are pleased to announce three new MemberWise Recognised Suppliers:
 

Bioscientifica 

(Association Mgt. Company)

 

NetXtra
(Web Solution Provider)

 

Pythagoras
(CRM Provider)

 

SubHub
(CRM Provider)

 

Recognised providers can be found quickly and easily via our function-specific menu and 'quick search' function

Find out more... 

  
MemberWise Events
Featured service

July (31st)
Optimising Member Engagement via Social Media
---
September (19th)
Lunch & Learn Seminar
---
October (8th)
Harnessing the Web 2013

Find out more... 

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