The MemberWise Network
Your MemberWise Network eUpdate
Issue 25
May 2013
Dear Colleague

Welcome to your May eUpdate!


This month our network celebrates its 5th anniversary and I wanted to start off by saying a BIG 'thank you' for your continued interest and support!

Take a look at our selection of great articles below...

"Together we are now driving-up membership organisation and association effectiveness and REAL member value/engagement from the inside!" 

Before we take a look at this month's articles we wanted to signpost two key 'call to actions' for you:

1) Member Research Conference - We are only 3 weeks away from our dedicated conference. Over 50 delegates representing leading memberhsip bodies have already registered to attend. Find out more...

2) CRM User-Testing Panel - We have partnered with leading CRM consultancy, Purple Vision, to host an exciting free-to-attend CRM user-testing panel. Participants will each receive a free £20 John Lewis voucher for taking part! Register an interest now or read the article below!

This issue is kindly sponsored by our 2013 eUpdate Partner - Leading CRM provider, ASI Europe.

Let's get started!

Richard Gott

The MemberWise Network

In this issue...
CRM/Database Focus Group - Have your say!
What's in it for me? Free presentation to download...
MemberWise to launch CEO Club'
What's in it for me? Free presentation to download...
Membership Research Conference - 3 weeks to go! - The latest vacancies
The Latest Online Banter!
And finally - Something to make you think...
CRM/Database Focus Group - Have your say!

Focus GroupIndependent consultants Purple Vision are looking for experienced professionals to help evaluate new tools for membership management and marketing.

Building on the renowned platform, a number of exciting new online association management systems have recently been developed.


Many of these systems have already been adopted by US organisations, and they are soon to be available in the UK. But which features are most suitable, and what do UK membership organisations need from the next generation of technology "in the cloud"?


We are looking for volunteers to take part in a series of early evening focus groups during the week commencing 3rd June 2013.

If you would like to take part and find out about these new technology opportunities please register your interest HERE.

We plan to publish the outcomes, and as a thank you for those who take part we are offering £20 John Lewis vouchers.

Harnessing the Web 2013 - The 'game changer' is back!

Following the success of our first 'game changer' Harnessing the Web conference in October 2012 we are pleased to announce the second in  the series is now taking shape!
Harnessing the web 

- Harnessing the Web 2013

- 8th October

- 30 Euston Square (RCGP)


This year's conference will be opened by RCGP Chief Executive, Neil Hunt, and will feature an incredible 30+ dedicated online themed sessions spanning 4 seminar streams and featuring over 20 sector 'success stories'.

The conference will build upon the statistically significant results from the 2012 Harnessing the Web survey and will take a 'deeper dive' into critical topics linked to the web.

We are pleased to announce this year's first confirmed Offical Partner is APT Solutions and our four Offical Supporters include Premier IT, Think, IndigoBlue and Bottomline Technologies.

Next month we will announce the seminar stream topics and in June we will announce the sessions and speakers.


To ensure you are the first to hear about conference update join the dedicated 'Harnessing the Web' online discussion group (hosted on LinkedIn).


MemberWise Founder, Richard Gott, commented:

'We are really excited about delivering this year's conference as there is much more support for the concept behind the conference. Most people really get what we are trying to achieve. One of the core objectives of the event is to promote better utilisation of web not  technology for technologies sake.'

Register an interest in attending and gain access to *Priority Booking...


*Priority booking enables exclusive access to discounted passes and guaranteed entry to all breakout sessions which will be allocated on a first-come first-served basis to standard pass holders.  

MemberWise to launch 'Chief Executive Club'
Leader ImageMemberWise is pleased to announce the launch of a new and exlusive 'Club' for Chief Executive Officers (CEOs) of membership organisations and associations based in the UK and EU. 

The club will provide exclusive access to 'member only' summits that will address:

- Strategy development & competence development

- Peer-to-peer networking
- Benchmarking & 'success story' review & analysis

If you are a Chief Executive Officer of a membership organisation or association and would like to express an interest in becoming a Founding Member please click here.

If you think that your Chief Executive would like to hear more about 'The Club' please feel free to forward this eUpdate and signpost this article!
What's in it for me? Free Presentation Download...

Lunch and Learn ImageIn April we held our first membership focused Lunch and Learn of 2013 (hosted by Kingston Smith) - What's in it for me?


The free event was attended by over 70 senior membership organisation and association professionals and delegate feedback  was positive.

Content focused on the challenge to clearly communicate and reinforce the 'WIFM' factor. This included how to generate enhanced membership value and engagement levels - in most cases at little or no extra financial cost! 


The presentation is now available for you to download so if you were unable to attend or if you wish to revisit the key themes from the event please click HERE

The next Kingston Smith 'Lunch and Learn' will focus on governance and further information will be communicated over the coming months.

Membership Research Conference - 3 weeks to go!

Member Research Conference

Our dedicated conference is now only 3 weeks away. Over 50 delegates have registered to attend and we are now debating the structure of 'the perfect membership survey'.

23rd May, One Whitehall Place, London
The conference will enable you to develop a more informed and structured approach to member research. This will lead to richer quantitative/qualitative results that will better inform future member value proposition creation/development. In turn, this should help you to improve member retention, recruitment and income generation.


Delegates will enjoy 8 dedicated sessions that will be 'brought-to-life' via case studies including BVA, BOHS, CIMA, IOSH, IPU, PMI and RCP.

50 delegates representing high profile organisations including the ACCA, IoD and RCN have already registered to attend. - Latest vacancies
At last. All the latest sector vacancies all in just one place. 


Latest roles:

1) Education Specialist, CIPA, London,  £40-£45k
2) Membership Manager, RPS, London, £33k
3) Registration Officer, IEEM, Winchester, 25K
4) Head of Membership/Business Development, London, £40-£45k 


Find your next role...
Follow the latest vacancies on Twitter...


Looking to fill a vacancy? - Our dedicated new job website is fast becoming the leading way to find the right candidate. We can communicate your vacancy to over 1,300 membership and association professionals via our growing network.

Who has advertised with us over the past 14 days? Royal Pharmaceutical Society, Association of Corporate Treasurers, Royal College of General Practitioners and leading sector supplier Sterling Press Limited.

How much does it cost? From as little as £99 for a 30-day advert

Where will vacancies be advertised? Affiliated networks, MembershipJobs website, monthly eUpdate, monthly job alert, LinkedIn Group and Twitter.


The latest online banter...

Our online professional networking group continues to provide you with a unique opportunity to network with over 740 senior membership organisation and association professionals.

The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and MemberWise Recognised Suppliers.

The group includes news articles, event information, online discussions/debate, supplier promotions and more.


Take a look at our current 'top 5 discussion topics':  

Social networks logo 

1: Launching a new telephone helpline - Help!

2: Member research - Insource or outsource poll

3: Penalties for members not paying on time

4: Need electronic voting? A possible solution
5: Have a relationship with a university?


Join in the conversation... 

And finally - Something to make you think...

Our network is all about sharing so here is our regular 'Think Piece' article submitted by Susie Kay from The Professionalism Group.


ThinkIn the wake of the Francis report into the shocking events at Mid-Staffs hospital, criticism has been aimed at staff at all levels of the organisation, as well as the culture which had been allowed to develop over a very long period. 


Several 'lessons learned' are emerging as a result of turning a spotlight on why things happened in the way they did.  One of the most transportable is "Never waste a crisis". This is great advice for any organisation.


The details about the breakdown of care and trust should be a wake-up call to everyone to ensure that those in authority are neither blind nor deaf to issues within their own organisations, nor should they seek shelter behind the 'I was doing it for the good of the organisation' façade.


So there are questions to ask of your own organisation:


1. How much do your staff care about your members?

2. If a member of staff had discovered a problem would they:

a. Find it easy to come to you with an issue?

b. Have the confidence to blow the whistle?
c. Have the backup they needed while the issue was checked out?

You may think you know the answers and you may think the answers are obvious but the events the Francis report relates are chilling in terms of the collective culture of lack of care. 


It's easy to support staff in good times, offering them congratulations on a job well done, but are you set up to deal with the problems should they arise?


If you need to think about it then let's talk  

We are always looking to develop and improve our monthly e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

 eUpdate Partner


ASI Europe


Real-World Mobile Strategies for Associations


Successful associations know the importance of providing members with mobile access to keep them connected and engaged. 


Download our whitepaper to learn about what this means to your association. 


 Purple Vision 
 Purple Vision brings fresh thinking to organisations that want to create and build great relationships with their stakeholders.

Find out more.. 
Recognised Suppliers 

Our dedicated online supplier directory is the leading online resource for finding great new product and service providers.


We are pleased to announce the following new MemberWise  Recognised Suppliers:

Marketing Manager(Marketing & Comms)

(Insurance & PII)


Recognised providers can be found quickly and easily via our function-specific menu and 'quick search' function

Find out more... 

MemberWise Events
Featured service

May (23rd)
Conducting Effective Member Research to Drive Membership Value & Growth Conference
June (5th)
Getting to Grips
with Direct Debits Training

September (19th)
Lunch & Learn Seminar
October (8th)
Harnessing the Web 2013

Find out more... 

MemberWise website

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MemberWise Professional Networking Group  

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