The MemberWise Network
Your MemberWise Network eUpdate
Issue 23
March 2013
Dear Colleague

Welcome to your March Issue!


This month we have lots to share with you and we start this month with a number:




This is the total number of times our free 'Harnessing the web...' survey summary report (sponsored by IndigoBlue) has been downloaded since launch!

We are now working with a number of leading membership organisations and associations to translate the results into actionable change and development. We are really pleased to hear the results are being featuring in your strategic plans and reviews!  Take a look at the article below to see how we can help further...

In this issue we open registration for our first free membership focused MemberWise 'Lunch and Learn' of that year - 'What's in it for me?' (hosted by Kingston Smith), we interview PARN Head of Research, Tina Williams, about why strategy focused member research is so important and provide an update on the latest sector jobs and online banter.


This issue is kindly sponsored by our 2013 eUpdate Partner - Leading CRM provider, ASI Europe and CJAM Association Management.

Let's get started!

Richard Gott

The MemberWise Network

In this issue...
Conducting Effective Member Research? No, Really?
Harnessing the web - Request your free hardcopy...
Lunch & Learn Registration Open - What's in it for me? - The latest vacancies
TAF Annual Conference
The Latest Online Discussions!
And finally...
Conducting Effective Member Research? No, Really?

Member Research ConferenceOur next national conference, Conducting Effective Member Research to Drive Membership Value & Growth, will be truly unique.

In just one day delegates will learn how to effectively plan, deliver, report on and make actionable changes linked to effective member research.

This enhanced knowledge and insight will directly contribute towards increased member recruitment and retention, enhanced member value proposition (MVP), bring about actionable changes/development, and enable new and improved income streams.

We caught up with Tina Williams, Head of Research at PARN, to discuss why having a clear purpose and targeted objectives is so important at the member research planning stage. Read full article...


Tina will present on this important topic (along with 9 other expert speakers) at our next national conference at the National Liberal Club (London) on 23rd May 2013.

Note: Our 'Early Bird' ticket promotion closes in 5 days & only 4 discounted places now remain! 

See conference learning objectives...
Meet our expert speakers...
View the full programme...
Request a hardcopy 'Harnessing the web...' Report

Harnessing the web reportIts always nice to receive a tangible member benefit and for that reason we will send out hardcopies of the survey summary report to the first 20 subscribers who make a request.

If you have not yet read the report (sponsored by IndigoBlue) we definately recommend doing so.

Why? We highlight 4 great reasons below:


1) There are some suprising results contained within it!

2) The results are statistically significant
3) You can benchmark your current web-based activity
4) You will be able to see likely future trends/developments

The report was launched at the RSA in London in February and following the event the results have quite literally 'gone global' with 1,783 downloads so far.

The results were flagged on the Gold Coast of Australia at the CEO Symposium by George Land (APT Solutions) and senior leaders at the Center for Association Leadership (ASAE) are now reviewing the implications of the report.

MemberWise Founder, Richard Gott, will deliver the results at the ACEVO Professional Association Special Interest Group (SIG) later this month and will deliver and contextualise the results at membership body staff 'away days'.


Request a hardcopy of the survey summary report...

Submit a request for us to present the results to your organisation...

Download the survey summary report (PDF)...

View our 'handy' infographic (by Ocean Design)...


Express an interest in attending our next 'Harnessing the web' conference...


Lunch & Learn: Registration Open - What's in it for me?

Lunch and Learn ImageWe are pleased to announce the topic of our first 'Lunch and Learn' of the year!


What's in it for me?
Hosted by Kingston Smith

- 11th April 2013
- Kingston Smith, Devonshire House, London
This free-to-attend lunchtime session will focus on how to deliver added value to retain and increase membership and this topic was voted for by you! 


Keeping existing members and attracting new ones is vital for the success of every membership organisation. The challenge is to clearly communicate and reinforce the 'WIFM' factor 'what's in it for me' and to demonstrate how your association can 'add value' for its members.

Join MemberWise and Kingston Smith for this insightful event where we will be providing best-practice tips and advice on how to ensure your organisation is offering a truly 'added value' service to its members, which in turn will help you grow your membership and keep attrition rates to a minimum.


11:30 - Registration
12:00 - Interactive Presentation
12:45 - Question and Answer Session
13:00 - Networking Lunch

Places will be allocated on a first-come first-served basis and is strictly for membership organisation and association representatives only (due to limited capacity).

Register now... Job alerts!
At last. All the latest sector vacancies all in just one place. 


Latest roles:

1) Chief Executive, MSS, 110K, London
2) Community & Events Fundraising Officer, MSS, London, 23-27k
3) Website Services Manager, BCS/CIIT, Ferndale, 26-28k
4) Business & Commercial Manager, BASW, Birmingham, 37k-52k
5) Marketing Manager (Membership), London, 40k-45k


Find your next role...
Follow the latest roles on Twitter...


Looking to fill a vacancy? - Our dedicated new job website is fast becoming the leading way to find the right candidate. We can communicate your vacancy to over 1,250 membership and association professionals. Over the past couple of weeks we have placed adverts for high profile membership organisations and associations including ACEVO, RCP, ICE and the RCGP.


TAF Annual Conference - 20th March
The latest online discussion...

Our online professional networking group continues to provide you with a unique opportunity to network with over 720 senior membership organisation and association professionals.

The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and MemberWise Recognised Suppliers.

The group includes news articles, event information, online discussions/debate, supplier promotions and more.


Take a look at our current 'top 5 discussion topics':  

Social networks logo 

1: Do you have a register of trainers (RCGP)

2: Corporate membership schemes - Where to start

3: Universities launching membership schemes!

4: Learning from trade unions - Up for it?
5: Net promoter score - Keep or ditch? 


Join in the conversation... 

And finally...

Our network hosts the sector's most comprehensive free-to-access online advice sheets (created by fellow membership and association professionals and suppliers).


Why not see how we can help you today?


Take a look...


Received some great advice? We are keen to share! Please 'Contact Us'

We are always looking to develop and improve our monthly e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

 eUpdate Partner


ASI Europe


Real-World Mobile Strategies for Associations


Successful associations know the importance of providing members with mobile access to keep them connected and engaged. 


Download our whitepaper to learn about what this means to your association. 


 eUpdate Sponsor




Managing a successful event means knowing your audience, ensuring the programme is on target and the schedule runs like clockwork.


CJAM shares its practical guide to event management. 


MemberWise Events
Featured service

April (11th)
Lunch & Learn Seminar 
What's in it for me?
May (23rd)
Conducting Effective Member Research to Drive Membership Value & Growth Conference
June (5th)
Getting to Grips
with Direct Debits Training

September (19th)
Lunch & Learn Seminar
October (8th)
Harnessing the Web 2013

Find out more... 

MemberWise website

Quick Links

MemberWise Professional Networking Group  

Members: 720

 Follow us on Twitter!

 Followers: 529

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