The MemberWise Network
Your MemberWise Network eUpdate
Issue 22
February 2013
Dear Colleague

Welcome to your February Issue!


We kick-off our second issue of the year by inviting you to our next one-day national conference:


Conducting Effective Membership Research to
Drive Member Value and Growth


The conference will take place on 23rd May at the National Liberal Club (London) and will provide you with an opportunity to take a 'deep dive' into member research and how to 'get it right!'. See article below.


In this issue we take a look at how you can use infographics to increase member engagement, provide a final opportunity to vote for our next series of 'Lunch and Learn' seminar topics and investigate 'How to do CPD'.


This issue is kindly sponsored by our 2013 eUpdate Partner - Leading CRM provider, ASI Europe.

Let's get started!

Richard Gott

The MemberWise Network

In this issue...
MemberWise conference to focus on member research!
'Harnessing the web...' Survey Results
Lunch & Learn topics - Last chance to vote! - Sign-up for job alerts!
How to do CPD - A good read!
The Latest Online Discussions!
And finally...
MemberWise conference to focus on member research!

Effective membership research enables us to better understand the needs, requirements and opinions of our members and non-members!

Member Research Conference
This unique insight is critical during challenging times as it enables us to enhance and improve member engagement, deliver
increased member value, and better recruit and retain members.

We are pleased to announce a one-day conference dedicated to this critical topic.

Conducting Effective Member Research to Drive Membership Value and Growth (in partnership with Research by Design)

Speakers will include Sue Froggatt, Christina Williams (PARN Head of Research), five leading membership sector researchers and IOSH Head of Communications, Ian Smart.

Case studies will include the British Veterinary Association, British Occupational Hygiene Society, Chartered Institute of Management Accountants, Institution of Occupational Safety and Health, Irish Pharmacy Union, Pensions Management Institute and the Royal College of Physicians.

Find out more at

'Harnessing the web...' Survey Results

In late 2012 we consulted with over 3,000 membership organisations and associations to understand how the membership sector harnesses the power of the web to drive membership value and growth, and its plans for the future. 
  Web Conference Logo

The results contained within this survey make for compelling reading and are both unique and statistically significant.  


The MemberWise Network and research report sponsor, IndigoBlue, are pleased to announce the launch of this 'ground-breaking' survey report.


The survey is complemented by a 'handy' infographic (by Ocean Design) and a 'deep dive' summary of key elements of the report which will be published shortly by partner organisation, ASI Europe.


The results were presented yesterday to an audience of over 60 professional body and trade association leaders at the Royal Society of Arts (RSA), London.


Download report...

View infographic...

Lunch & Learn Topics - Last chance vote!

This is your last chance to vote for the topics of our second series of free 'Lunch and Learn' sessions that will take place on 11th April and 19th September 2013 (sponsored by KingstonSmith LLP).


What is a 'Lunch & Learn'? Our popular lunch and learn sessions incorporate an educational seminar (led by a subject specialist), dedicated Q&A session and complimentary buffet lunch.


You are in control of the topics that will be covered so we are keen for you to cast your vote now as voting will close on 25th February.


Here are your five choices:


1) Tax: Reducing your burden - Tax exemptions for membership organisations
2) VAT: Back to basics - Helping you to minimise the risk to your business
3) Governance: Interactive session providing practical advice using tailored toolkits
4) Membership: What's in it for me? How to deliver added value to retain and increase membership
5) HR:
Leading you through the employment law maze - Are you up to date? 


Only two of the above topics will be converted into 'Lunch & Learn' events (sponsored by KingstonSmith LLP) 


Cast your vote now...  

Note: Due to capacity issues entry is exclusively for membership and association professionals only. Job alerts!
At last. All the latest sector vacancies all in just one place. 


Latest roles:

1) Chief Executive, National Association of Goldsmiths, London, 65k

2) Marketing & Events Manager, Open Data Institute, London, 55k
3) Director of Membership & Education, CIH, Coventry, 80k

4) Business & Market Development Manager, Open Data Institute, 55k
5) Chief Executive, Employee Relations Institute, London, 80k


Find your next role...
Follow the latest roles on Twitter...


Don't forget to sign-up to our monthly 'job alert' emails! Its quick and simple.

1) Submit your email address by clicking HERE 

2) You will receive an email with a unique 'Update your details' link
3) Select '' email alerts and click 'Save profile changes' 


Note: We are keen to ensure your contact details are full/correct so part of the process will enclude confirming your mailing address and profile information. 


Looking to fill a vacancy? - Our dedicated new job website is fast becoming the leading way to find the right candidate. We can communicate your vacancy to over 1,250 membership and association professionals. Over the past couple of weeks we have placed adverts for high profile membership organisations and associations including ACEVO, RCP, ICE and the RCGP.


How to do CPD - A good read!
How to do CPD' is a refreshing approach from the Professional Development Consortium, a new organisation that is researching better, quicker and more affordable ways of doing professional development.
'How to do CPD' is informed by research into the CPD experiences of over 1000 professionals, and interviews with professional bodies and employers.
It suggests an alternative to the typical CPD cycle, with a stronger emphasis on collaborative approaches.
Instead of placing CPD within an overt educational framework, it views CPD as a tool to make better sense of the challenges individuals face in their roles.
The latest online discussion...

Our online professional networking group continues to provide you with a unique opportunity to network with over 700 membership organisation and association professionals.

The group is hosted on popular online professional networking website, LinkedIn, and is only accessible to membership professionals, association professionals and MemberWise Recognised Suppliers.

The group includes news articles, event information, online discussions/debate, supplier promotions and more.


Take a look at our current 'top 5 discussion topics':  

Social networks logo 

1: Membership surveys - Moving away from Yes/No

2: Have you looked at 'Paperless' Board Meetings?

3: What you can ask for on your homepage

4: Member segmentation - How do you do it?
 Would you discount services to non-members?


Join in the conversation... 

And finally...

In the current economic climate many organisations are looking to ensure value-for-money is received from suppliers.

Our network hosts the most comprehensive directory of membership organisation and association-specific suppliers.

Our directory is easy to navigate and many MemberWise Recognised Suppliers provide unique offers and promotions only available to MemberWise subscribers.


Take a look...

We are always looking to develop and improve our monthly e-update so if you would like to submit ideas/recommendations or enquire about sponsoring the next issue please get in-touch!


Yours Sincerely,

Richard Gott
The MemberWise Network

 eUpdate Partner


Sponsored by ASI Europe, a recognised industry thought leader that focuses on helping associations increase operational and financial performance through the use of best practices, proven solutions, and ongoing client advisement.

Latest MemberWise

Towergate Insurance

Towergate Insurance provides insurance policies to more than 3 million UK customers and our specialist teams are experienced in helping add value to membership benefit programmes.

Find out more...

MemberWise Events
Featured service

April (11th)
Lunch & Learn Seminar
May (23rd)
Conducting Effective Member Research to Drive Membership Value & Growth Conference
June (5th)
Getting to Grips
with Direct Debits Training

September (19th)
Lunch & Learn Seminar
October (8th)
Harnessing the Web 2013

Find out more... 

MemberWise website

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