Thought Leader Blog

Constant growth is driving humanity off an ecological cliff. Sandra Waddock (Boston College) describes how growth has become a meme and offers diverse alternatives to reflect the realities of our resource constraints.
Research

Social media can be an important conduit to fostering a sense of community and open dialogue. Yet, engaging in social media is not without risk. Discover how firms like McDonalds use social media to build community trust.  
Blog

Business sustainability is not about environmental issues, nor is it about the bottom line or corporate social responsibility. In this Huffington Post article, authors Tima Bansal (Executive Director, NBS) and Mark DesJardine (PhD Candidate, Ivey Business School) argue business sustainability is really about time.
  


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