No company can function independently from the community in which it operates. This is especially true for small businesses. But how close should businesses and communities be? New research reveals how to get the most from this relationship.
Thought Leader Blog

For proactive stakeholder engagement, companies must couple data-driven decision-making with traditional relationship-building. Drawn from his new book, Dr. Witold Henisz of The Wharton School of The University of Pennsylvania provides advice on how to practice such Corporate Diplomacy.     

Do you want to make the case for business sustainability in your organization? NBS's new portal curates case studies, research summaries, frameworks and infographics in five business domains. Regardless of industry or organizational size, this site will help you understand how to create value through sustainability.


New research provides a strategy marketers can use to increase uptake of conservation behaviours, such as recycling. The key to success is using the right combination of elements in your messages.

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