Gifts help drive the economy: they account for more than $1 out of every $10 spent at retail stores. What influences whether consumers buy socially responsible gifts? Todd Green (University of Stirling, Scotland) describes the four types of CSR consumers and the implications for your business.      

New research suggests that product social performance has a greater effect on a firm's finances than environmental social performance. This is especially true when firms misbehave. Discover why good product performance pays and good environmental performance doesn't  


A study from the Journal of Public Policy and Marketing says we are born with five evolutionary traits that explain our unsustainable actions. Learn how strategic marketing can outsmart our genetic code.    
Partnering for Sustainability: The Secret to Extraordinary Impact


Presented by NBS and the Ivey Idea Forum, this event will feature insights from experts who will draw on their experiences to speak to the benefits and best practices of sustainability partnership. The event will include a panel discussion with Barbara Gray (NBS/Pennsylvania State University), Frances Edmonds (HP Canada) and Adrienne Lo (WWF Canada) and moderated by Oana Branzei (Ivey Business School)


Date: June 4, 2014 from 8:00 to 9:30 a.m. 
Location: Toronto, Ontario 
Cost: $30, $25 Ivey alumni rate, $20 student rate

Accelerate: Collaborate for Sustainability Conference

Join more than 200 sustainability practitioners and educators for the second Accelerate conference. Dr. Barbara Gray, lead researcher on NBS's Partnering for Sustainability report, will speak about the findings and discuss how collaborative partnerships can help organizations get ahead of the game.

Date: June 5-6, 2014
Location: Toronto, Ontario
Special Offer: NBS subscribers receive a 10% discount on conference registration.

Register Now! 

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