The Power of Good Enough: How to be Innovative Without Innovating

Studies show consumers are willing to pay 5 to 10 per cent more for green products and services, so long as they function as well as their non-sustainable alternatives. However, NBS's systematic review on how to drive innovation reveals some firms have found their products need only be good enough to reach target and niche markets.



For every dollar your company donates, how much can you expect in increased sales? In this helpful one-page guide, discover tips revealed by five research teams ---- like why it's best to give generously, or not at all, when it comes to corporate giving.
NBS: South Africa is pleased to release their first report, revealing valuation is a top challenge for South African industry in 2013. The report lists the top eight challenges facing South African industry in 2013 as determined by their Leadership Council ---- a roundtable of South African organizations recognized for their sustainability leadership, including De Beers, Sappi and Unilever.

Case Study


In 2011, Tim Hortons became the first Canadian quick service restaurant to implement a "closed-loop" recycling program. Discover how this quick service giant "closed the loop" and diverted thousands of paper cups from landfills

Event Recap


On September 23, NBS held a working session on civic dialogue which was identified by the NBS Leadership Council as an important pathway to sustainability. Experts on civic dialogue joined leaders to identify how business can engage Canadians in sustainability through civic dialogue ---- which was captured in the graphic below.   

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