NBS Topic Editor John Peloza and colleagues say consumers won't purchase ethical products if the marketing makes them buy out of guilt. Studies show shoppers are twice as likely to prefer products when marketing subtly triggers their moral compass, and will buy when others are watching. 

NBS is delighted to announce the launch of our first regional affiliate in South Africa. NBS: South Africa will adapt NBS's model for bridging academia and business, and will serve as an innovative hub of leaders focused on addressing business sustainability issues within an African context.  

Join NBS Topic Editor John Peloza as he reviews research findings on the relationship between CSR and financial performance. Get evidence to support your strategic planning, your next report to the board or simply to build out your knowledge of peer-reviewed research.