Researchers Michael Barnett and Robert Salomon examined when CSR pays and found the most profitable companies either ignore CSR completely or bake it into their business model. Learn more about the U-shaped relationship between social performance and financial performance. 

If you read one thing this week, read this: The 10 most popular Research Insights on sustainable business from the last year.  

French management research shows people understand sustainability as discrete issues such as poverty or pollution, rather than as a holistic concept. This understanding produces three different behaviours that have implications for how companies market responsible products.  

What evidence would help you defend your CSR budget? What statistics would support your strategic planning or justify sustainability investments to senior leaders? Tell us what resources you need to make the business case for CSR in your organization.