CSR Pays when You Bake It in or Ignore It Completely

Researchers Michael Barnett and Robert Salomon examined when CSR pays and found the most profitable companies either ignore CSR completely or bake it into their business model. Learn more about the U-shaped relationship between social performance and financial performance

3 CSR Behaviours Affect Responsible Consumption

French management research shows people understand sustainability as discrete issues such as poverty or pollution, rather than as a holistic concept. This understanding produces three different behaviours that have implications for how companies market responsible products.  

Making the Business Case for Sustainability
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