Nudging People Towards Sustainability


Joseph Arvai, author of NBS's Decision-making for Sustainability report, is featured for a third time in the Guardian Sustainable Business Blog. Read the first and second article in the series.   

Innovation Report: Sign Up Now

Be the first to receive NBS's report on Innovating for Sustainability ---- coming December 2012. The report provides a framework and best practices to help companies innovate new products and services that are good for people and the environment. Sign up to receive your free copy.

Also, don't forget to register for NBS's half-day workshop on "Innovating for Sustainability." Targeted at companies seeking to innovate their way towards sustainability, the workshop takes place October 30, 2012 in Toronto. It follows an Ivey Idea Forum panel titled "Innovating for Sustainable Growth." Learn more and register.


Aim for Positive Change, not Zero Waste


The current language around sustainability ---- "reduce," "limit," "do without" ---- can be demotivating. John Robinson from the University of British Columbia (UBC) and Canadian Environmental Scientist of 2012 argues the notion of sacrifice and restraint is limiting and we should instead focus on the regenerative principles of sustainability. "The logical extension of less impact and less damage is net zero. And that isn't good enough. We need to restore and regenerate the environment and human quality of life."  


Learn how UBC is studying the issue and the steps you can take towards regenerative sustainability.    

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