About DAVID EDWARDS
President
David is the president, founder and portfolio manager of Heron Financial Group. David was previously associated with Morgan Stanley, JP Morgan Securities and Nomura Securities.
David holds a BA from Hamilton College and an MBA from Darden Graduate School of Business, University of Virginia.
David includes sailboat racing among his hobbies and serves on the board of Nantucket Community Sailing in Massachusetts.
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About HERON FINANCIAL GROUP, LLC
Heron Financial Group is a Registered Investment Advisor serving individuals and families across the United States, Europe, Asia and Latin America.
Our clients are corporate executives, managing partners of law firms and consultancies, Wall Street professionals, owners of businesses, and heads of families.
Our purpose is to clarify and simplify the means by which our clients will achieve their financial goals.
Client relationships range from $500,000 to $10 million in assets. |
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A very short bulletin as stocks settle into the close.
The S&P 500 peaked September 18th at a record 2,011.18, but since fell 8.5%, which leaves the major average down 6.2% on the quarter and up just 1.6% on the year.
CNN publishes a handy Fear and Greed Index, scaled 0-100 where 0 is "extreme fear," that measures 7 useful measure of investor sentiment. At 3PM this afternoon, every component registered "extreme fear" for a total score of 0. Alas, we only have three years of data from this index, but 0 is the record low. Notice how violently investors switch from "extreme greed" to "extreme fear." Not that much happened over the last three years, but we're confident plenty of investors bought high and sold low.
August 15th, 2011, we published a commentary "Driving Buffalo Over a Cliff!" which addressed a 14% pullback in US stocks that summer. That commentary is worth re-reading tonight, because we refused to be stampeded into selling stocks then, and we refuse to sell now. From the August 2011 low through the September 2014 high, US stocks returned 72.9%.
We don't fear the stock market, which goes haywire far more often than people remember. We fear our clients ordering us to do something stupid, like liquidate their portfolios. Fortunately, our clients have ridden through enough peaks and valleys at this point to be confident that this too shall pass. For any clients or prospects with cash on the sidelines, now would be a good time to invest.
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As always, please call with questions and concerns.
Yours sincerely,

David Edwards Heron Financial Group, LLC
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The HERON FINANCIAL GROUP Financial Markets Commentary is published following month end and whenever market conditions require comment. The views expressed in this letter represent HFG opinion and strategy as of the date published and can change at any time upon receipt of new information. Data quoted in this letter are from sources deemed reliable, but no guarantee of such data is implied. |
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