Find us on Facebook   Follow us on Twitter   View our profile on LinkedIn   View our videos on YouTube

Heron Financial Group Doubles Assets in Two Years

Press ReleaseFebruary 4th, 2014
  

About DAVID EDWARDS

President

  
David is the president, founder and portfolio manager of Heron Financial Group.  David was previously associated with Morgan Stanley, JP Morgan Securities and Nomura Securities. 
  
David holds a BA from Hamilton College and an MBA from Darden Graduate School of Business, University of Virgina.  
  
David includes sailboat racing among his hobbies and serves on the board of Nantucket Community Sailing in Massachusetts.

About HERON FINANCIAL GROUP, LLC

 

Heron Financial Group is a Registered Investment Advisor serving individuals and families across the United States, Europe, Asia and Latin America.

 

Our clients are corporate executives, managing partners of law firms and consultancies, Wall Street professionals, owners of businesses, and heads of families.

 

Our purpose is to clarify and simplify the means by which our clients will achieve their financial goals.

 

Client relationships range from $500,000 to $10 million in assets.

Quick Links...
Join Our Mailing List

 

For Immediate Release

 

Contact:           Alfred Martin

                        Impact Communications

                        913-649-5009

                        [email protected] 

 

Heron Financial Group Announces 2013 Growth Metrics

 

New York-based Firm Doubles AUM in Two Years,

Focuses on Serving Ideal Clients with Unique Mindset

 

NEW YORK [February 4, 2014] - Heron Financial Group | Wealth Advisors, a New York-based registered investment advisory firm, today announced 2013 key business metrics. In the last year, the firm grew assets under management (AUM) by 69%, from $72 million at year-end 2012 to $122 million by year-end 2013.  In 2012, Heron added $11 million in AUM, for a double over the last two years. Market appreciation contributed 20% to the firm's growth. New clients added 15%. The largest component of growth -34% - came from obtaining more "share of wallet" from current clients.

 

"It's so much easier to grow a business by satisfying current clients," said David Edwards, President and Wealth Advisor at Heron Financial Group. "I tell my staff to 'imagine wrapping the clients in a warm wool blanket, giving the clients a cup of perfectly-made hot cocoa, and showing them repeatedly that everything is being taken care of.' The trust we build translates to our clients allowing us to manage ALL of their investable assets, and to refer us to their friends and families as well."

 

Edwards suggests that by going after only a defined "ideal client type," other advisory firms can grow their client base and assets under management organically without having to resort to costly advertising, promotions strategies or acquisitions.

 

THE IDEAL PROSPECT DEFINED

 

All Heron Financial Group employees know and intimately understand who is an ideal prospect for the firm. Edwards explains that their ideal prospect typically has four characteristics.

  1. A time-stressed executive between the ages of 45 and 55 who just wants his or her problems solved.
  2. A minimum of $500,000 in investable assets, although generally Heron focuses on clients with $1-10 million.
  3. Is NOT already managing their own money successfully, or is NOT already working with an expert advisor. As Edwards explains, "If you have a good cardiologist already, you don't need a second cardiologist."
  4. Has had a triggering life event that causes him or her to think about their money. Triggering events include: a change in marital status, birth of a child or grandchild, business promotion or job change, pending retirement, sale of a business, inheritance or a financial windfall.

 

Edwards notes, "When we focus on prospects with these characteristics, the sales cycle averages only one month."

                                                        Yours sincerely,

                                                

                                                         David Edwards

  
                                                        Heron Financial Group, LLC

 

 

 

The HERON FINANCIAL GROUP Financial Markets Commentary is published following month end and whenever market conditions require comment. The views expressed in this letter represent HFG opinion and strategy as of the date published and can change at any time upon receipt of new information. Data quoted in this letter are from sources deemed reliable, but no guarantee of such data is implied.

  Find us on Facebook   Follow us on Twitter   View our profile on LinkedIn   View our videos on YouTube