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About HERON FINANCIAL GROUP, LLC
Heron Financial Group is a Registered Investment Advisor serving individuals and families across the United States, Europe, Asia and Latin America.
Our clients are corporate executives, managing partners of law firms and consultancies, Wall Street professionals, owners of businesses, and heads of families.
Our purpose is to clarify and simplify the means by which our clients will achieve their financial goals.
Client relationships range from $500,000 to $10 million in assets. |
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After several months of testing and review, we are delighted to introduce our new web portal for client reporting created in partnership with Morningstar.com, a premier vendor of investment analytics. We have substantially upgraded the quality and detail of the information we send to clients. This system replaces our previous monthly procedure of e-mailing PDF's. We know that a number of clients have looked at the reports already after reading e-mail notifications that went out while we were still testing.
The new procedure is as follows:
- You will receive a notification via e-mail when we post reports to your web portal. The sender may be DavidEdwards2@Mstar.com so please "white list" that address.
- Login to this web-page https://cwp.morningstar.com/ (please book mark for quick reference).
- Enter your e-mail address.
- The initial password is "Morningstar1" If you have any problems with your first login, call us at (212) 595-9482 and we will reset the login for you.
- You can also access a demonstration account by entering "HeronClientDemo@Gmail.com" as the user and "Heron670W" as the password.
You will see three tabs:
- Overview shows information at the client household level such as total value of all accounts, breakdown between taxable and tax-deferred accounts, and the overall asset allocation.
- Account Details shows the same information but at a more detailed level.
- Documents is sorted by year and month end. We store your monthly reports here and it also possible to store additional documents such as financial planning reports, social security statements and tax filings.
The reports posted to your web portal are as follows:
- HFG Client Summary - Month End - The bottom line as far as most clients are concerned. "What did I have at the start of the year and what do I have now?"
- HFG Client Portfolio Detail Report - Month End - For clients that want to drill in on every piece of information regarding their investments. In many cases, we manage multiple strategies for clients. We group account detail by strategy (e.g. Individual Stocks, Bond Funds, Retirement Mutual Funds) and you will receive a seperate report for each strategy which may include one or more accounts.
- HFG Client Advisor Fee Billing Summary - Month End - how much did we invoice you and how was the fee calculated?
- HFG Client Accountants Summary - Year End - A summary of interest and dividends paid, realized short and long term capital gains realized. We run this in early December to see if we need to take offsetting capital losses and again the first week of January to help clients and their accountants with tax preparation.
At this time, historical performance numbers are only meaningful for 2012 YTD. We have to carefully review and upload in some cases 20 years of historical performance data to calculate the 1 year, 3 year, 5 year and Inception-to-date performance numbers.
As with any new process, you may have questions, so don't hesitate to call us at
(212) 595-9482.
Lastly, it is very important for us to know that you have successfully reviewed your new reports. Please notify us by sending an e-mail to DavidEdwards@HeronFinancialGroup.com. |
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Yours sincerely,
David Edwards Heron Financial Group, LLC |
The HERON FINANCIAL GROUP Financial Markets Commentary is published following month end and whenever market conditions require comment. The views expressed in this letter represent HFG opinion and strategy as of the date published and can change at any time upon receipt of new information. Data quoted in this letter are from sources deemed reliable, but no guarantee of such data is implied. |
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