Define Your Email Marketing Plan
It is important to define a plan, a road map, to follow before you start your Email Marketing campaigns. You wouldn't start on a long journey without a map & a plan in place. Similar when it comes to Email Marketing.
Here are five areas to help you with your plan:
1. Define your goals: Are you trying to motivate purchases, reinforce your brand, bring visitors back to visit your site, store or office, cue the reading of an article, prompt requests for more information, increase attendance for an event, obtain donations, appointments or sign ups for a service?
2. Define your audience.
3. Define your message.
4. Define your vehicle.
