AUGUST 2013
Each month we share with you Powerful Tips to help you GROW your business with Online Marketing!
This month we discuss using your 'call to action' links in your eNewsletter to increase your 'click throughs' which create possible leads for you to follow up with. And for those of you who put on events (online or in-person) check out the 15 Best Practice tips fop Event Marketing .
We are also offering a sensational Summer Special - SAVE 25% on a 1 Year Email Newsletter Program. There has never been a better time for you to start using email marketing! Then watch your business flourish!
I'd love to stay connected with you through your Social Media sites as well, so send me an invitation! Please forward this email to any friends or associates who you feel may benefit from these free online marketing tips.
Looking forward to hearing from you,
Dave
eXtra Contact
PS Click here for your free 'Sales Action Work Sheet'... that will help you Sell More!
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Use your Click-Through info to follow-up!
 In any newsletter or email, you can measure your readers interests by what links they are clicking on throughout the content. An industry average is 9% of the readers who open your email will click on at least one link. Some may click on 'Read full article' or 'Buy or Register Now' or ' Visit our website' to get additional information that might lead them to take action. The link they click on allows you to know more about their interests and provides information that creates 'warm' leads for you to follow up on. When you do your monthly follow-up calls using warm leads, your closing ratio will increase. The result... more money in your pocket in a shorter time and more happy customers who get what they want, quicker.
A couple quick tips when it come to increasing the effectiveness of your links: - Don't be afraid to ask for the sale; ie 'Click to Buy Now'
- Link all your images to grab the 'visual' reader
- Spread your links throughout the content on keywords
Let eXtra Contact help you get higher click-throughs and help you with your newsletters (get started, plan and keep you accountable).
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Top 15 Best Practices for Event Marketing
 Whether a weekend cooking class, a walk-a-thon, webinar or a hands-on workshop, events are an integral part of how you market your small business or nonprofit organization. After all, they're a great way to deepen the relationships you have with your current customers or members... attract new ones... increase revenue... and strengthen your organization's reputation and brand. Here we've assembled the top 15 best practices for effective event marketing. Put them to work at your next event and it's sure to be a success!.
Quick Tip: Using EventSpot from Constant Contact makes it easy, too. Check it out
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SAVE 25% - Email Marketing Summer Special
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Pre-Purchase a 12 Month Newsletter Package
before September 15, 2013 and get the first
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"This year there is substantial increased traffic to our website, also Sales is getting quality leads from the people who do clicks in the newsletter."
Merv Richter, President - Eloquent Systems Inc.
Since 1975, Eloquent Systems Inc. has been solving the knowledge management needs of corporate, government, legal, medical, education and heritage institutions around the world.
More Success Stories...It does pay to hire professionals!
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