2015 Predictions for Global Marketers
~by Merry Law, President of WorldVu LLC
All predictions are based on the experiences and the personal and professional environment of the person predicting. For me, this includes international work with addresses and personal data and with postal operators internationally. Any predictions are no more than guesswork on the most probable trends for the next year. Here are mine for 2015.
1. The economic recovery will continue in the U.S. but remain uneven in the rest of the world. In the U.S., the recovery will be uneven between regions and industries. Government revenues will lag and, hence, infrastructure improvements will be slow or neglected. Uncertainty in international relations will retard growth, particularly in Europe.
2. International growth in e-commerce will continue, with more use of mobile devices for all types of access. There will be a move to m-commerce and m-marketing as separate specialties. The development of systems to support the movement of smaller packages around the world will lag and be a break on the growth of this commerce.
3. "The Cloud" will continue to grow, with more companies moving to Cloud storage, Cloud computing, and Cloud file-sharing. A cautionary note to this is data protection and security. As more access is available the security risks increase.
Read Merry's Predictions
