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Interview with Simon Daniels: "The Marketing Insight Guy"
~ by Paul Harris, Sales & Marketing Assistant
Recently, Global-Z had the unique opportunity to speak with Simon Daniels, Director, Marketing Operations Consulting at Percassity Marketing Data Solutions. Simon is a career-long specialist in marketing data strategy and marketing operations with experience spanning a range of sectors across Europe, North America and the Asia Pacific regions.
We hope you enjoy our interview with Simon.
Global-Z- Can "Big Data" ever be too big to handle?
Simon- In my more cynical moments, I sometimes describe big data as that amount of information that is just too much to handle conveniently, meaning almost anything is "big" if you want it to be! In reality though, the technology in terms of data storage and processing available today can essentially handle any conceivable quantity of data, albeit at a price.
More with Simon Daniels...
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Greetings!
Another cold Vermont winter has passed and the spring season is finally here! Since the last issue of GZ News, the Global-Z team has been working on some very exciting new projects.
We want to thank all of our GZ News readers and hope you all enjoy our spring edition. Our goal is to help keep you up to date and informed on issues that matter to you. Thank you for your continued feedback! Please keep your thoughts and recommendations coming.
In this issue of GZ News, we invite you to check out our brand new website at www.globalz.com! Also, we feature an exclusive interview with Simon Daniels, Director, Marketing Operations Consulting at Percassity Marketing Data Solutions.
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| Global-Z Launches a New Website! |
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~ by Paul Harris, Sales & Marketing Assistant
In early November 2012, Global-Z teamed up with Union Street Media (a Vermont-based website development company) to recreate our website. Our Sales & Marketing team worked closely with the Union Street Media staff to redesign, rebuild and recreate our website from scratch to be in line with our clients' and prospective clients' evolving direct marketing and data quality needs.
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Explore the Website! |
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| Tempus Fugit |
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~ by Jennifer Martell and Katie Favreau, Global-Z Co-Morale Officers
Tempus Fugit. For those of you who don't speak Latin, this phrase is commonly translated as "Time Flies." Nothing could be truer than that here at Global-Z. The Co-Morale Officers wish to say "Happy Easter" to all our loyal fans. First of all, we can't believe it's already time for another update, but here we are. Secondly, I thought it appropriate to mention that my Co-Morale Officer, Katie recently celebrated her 5th anniversary here at Global-Z. She is growing up so fast, and life at Global-Z wouldn't be the same without her. Thanks for all your hard work (on actual work stuff) and dedication to Co-Morale-ing.
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See Pictures of our Easter Egg Hunt |
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| TFM&A 2013 Recap |
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Global-Z International's Sales & Marketing team recently attended this year's Technology for Marketing and Advertising (TFM&A) show. The TFM&A took place on February 26-27 at Earls Court in London, England.
This year we exhibited in the International Direct Marketing Expo (IDMX) area of the exhibit hall, which brought together leading suppliers, insight and expertise into the latest direct marketing solutions from across the globe. Our booth featured a brand new banner backdrop as well as a new visual presentation that displayed our latest solutions for the data quality and direct marketing industries.
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Read More... |
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| GZ News Subscriber Poll |
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We want to hear what you think! Please take a moment to tell us what the most important driver for contact data quality is for your organization. Our polls allow us collect aggregated/anonymous results that we will share with our subscribers in follow-up GZ News issues.
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Take our Poll... |
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