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Which Do You Want: a Sale, or a Customer? Marketing Without Trust is Missing the Point.
~ by Dimitri Garder, Global-Z Captain
I recently found myself in need of a UML modeling tool; if you don't know what that is you should be grateful since you probably get invited to better parties than I do. A web search brought me to a particular project's website which looked like a good fit. The site's page contained a detailed description of the project along with a prominently placed "Download" button, which I obligingly clicked, only to receive a message from my Mac that the associated download wasn't compatible with my system. That's strange, I'm sure the project requirements listed the Mac-OS among the supported systems. Then I realized that the logo at the top of the landing page was for another vendor's website altogether, and I was no longer on the website of the project I was researching. How did I fall into that trap? I'm normally über sensitive to bait and switch on the Internet. Somewhat miffed, I navigated back to the original project page, and dug a little deeper, looking for the real project download link. One click further into the page and I found what I was looking for, a Download button that was clearly the correct link; after all the look and feel of the button and accompanying text was completely consistent with the project's website. But again no luck, clicking the link brought me to yet another vendor's website trying to sell me something entirely different. Now I was really angry, how could this happen twice in one minute? I do this for a living; I know real content from bogus marketing. Don't I?
More From Dimitri...
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Greetings!
Happy New Year! We hope that you all enjoyed the holiday season with family and friends.
We want to thank all of our GZ News readers and hope you all enjoy our winter edition. Our goal is to help keep you up to date and informed on issues that matter to you. Thank you for your continued feedback! Please keep your thoughts and recommendations coming.
In this issue of GZ News, we feature an exclusive article from Merry Law providing you with her 2013 predictions for the marketing industry. We also invite you to join us in London at this year's TFM&A Conference. Find us at booth #H57!
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| Cookies, Cakes and More Fun |
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~ by Jennifer Martell and Katie Favreau, Global-Z Co-Morale Officers
For our next installment we would like to start by answering a few questions we're sure you have all been wondering.
Do you have to be an official Co-Morale Officer to plan fun events? The answer is no, not at all! And the perfect example of this is the three wonderful ladies we have in our Customer Service Department. For several years they have been organizing the GZ Cookie Swap. And let me tell you there is nothing like cookies to raise morale! So the Morale Officers would like to take this opportunity to personally thank our Customer Service team for taking the reins on this every year and officially making them honorary morale officers.
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More From The Ambassadors Of Fun |
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| My 2013 Predictions for Marketers |
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~ by Merry Law, President of WorldVu LLC
No crystal ball or tea leaves here, just a lot of reading and my continuing interest in what has happened in the past years - and what that might mean for the future. With no further introduction, here are my picks for what 2013 will bring for marketers.
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See Merry's Predictions! |
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| Vermont Governor Peter Shumlin Visits Global-Z |
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Vermont Governor Peter Shumlin recently took some time out of his busy schedule to visit us at Global-Z International. We spoke to Governor Shumlin about the state of our business and other issues impacting Bennington and the surrounding Vermont communities.
We hope you enjoy this short slideshow we created from his visit (photo credit: Sarah Peacock Photography).
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View Our Slide Show! |
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| TFM&A 2013: Good Data = Good Marketing! |
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Join Global-Z International at the annual 2013 Technology for Marketing & Advertising (TFM&A) show! We are scheduling free international contact data hygiene tests during the following times at Earls Court 2 in London during (TFM&A) on:
Tuesday 26th February 2013 9:30 - 17:30
Wednesday 27th February 2013 9:30 - 17:30
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More About TFM&A... |
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