Shopper Nuggets Logo  
AUGUST 2014                                                                     VOLUME 1 NUMBER 2
Did You Know?
Warehouse Clubs are not just for occasional stock-up trips anymore. Neary two-thirds of shoppers (64%) said they shopped the channel at least once every two weeks. Our Warehouse Shopper Insights (WSI) Shopper Report includes findings like this from a nationide survey of 2,500 channel shoppers. For information on ordering a copy of the report, contact us today.
In The News
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Emil Martinez 
Chief Business Development Officer
  
 
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Greetings!
 

Since our last newsletter, things have been moving quickly at VideoMining.

 

In this edition of Shopper Nuggets, you can read about the programs that we're working on, including our new Grocery Shopper Insights (GSI) MegaStudy this fall. I'm very excited about this year's MegaStudy as it will once again offer a look at the in-store behaviors of millions of shoppers, with coverage of even more departments nationwide and an increased focus on racetrack departments.

 

I'm also pleased to announce the addition of Emil Martinez to the VideoMining team as our new Chief Business Development Officer. Emil has worked for over 20 years for some of the top research firms in our industry. He is well-suited to help our company continue to grow and improve our programs and features.

 

I hope you enjoy this edition of Shopper Nuggets. I look forward to catching up with you again in the fall when we should have some exciting updates to share about our company and our studies.

  
  Regards,  
  
  Rajeev Sharma
  Founder & CEO
  VideoMining 
VideoMining Announces
2014 MegaStudy of over
Seven Million Grocery Shoppers
 
 
VideoMining Corp., the leading provider of in-store behavior
analytics, has announced the planned launch of its largest Grocery Shopper Insights (GSI) MegaStudy, an industry-tracking program that will examine the shopping behaviors of over seven million shoppers nationwide.
  

The GSI MegaStudy provides an annual snapshot of in-store shopper behavior in the top grocery banners around the country. Entering its third year, the study has brought to light numerous issues in Grocery, such as the relatively short window of time shoppers actually spend in store (roughly 13 minutes on average) and the significant percentage of shoppers (over 50% on average) who consider items at shelf, but ultimately walk away without making a purchase...

 

Case Study:
VideoMining Shopper Data Helped PepsiCo Develop
New In-Store Strategy
 
 
VideoMining's insights on shoppers helped the CSD giant develop new model store concepts and display approaches in this study based on shopper data in Grocery and Convenience. The findings were shared at the Shopper Insights Conference in Chicago...


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