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MEET LEXI CHIONIS!

Lexi is Marketing Keys' new Account Coordinator/Social Media Coordinator. We are so excited to have her onboard!



Hometown: Palos Heights, IL
College: Lake Forest College
MajorCommunication
Minor: Entrepreneurship + Innovation
Favorite Sports Team:Chicago Blackhawks
Favorite Food: Pasta

In her spare time, Lexi likes to paint, visit museums, and spend time with friends.

As Account Coordinator/Social Media Coordinator, Lexi regularly communicates with reps and clients. She manages clients' social media accounts. Additionally, she monitors, organizes, tracks, and reports on our clients' media buys while providing proof of performance materials. 

Make sure you give Lexi a nice warm welcome!


 

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Welcome to the February issue of Key Notes - Marketing Keys' monthly newsletter. Please enjoy our special Super Sunday edition! Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently.  


Super Bowl to be a "laugher"

 
The average tone of last year's SuperBowl commercial reel was quite solemn. Viewers responded negatively to the dramatic ads as most tuned in expecting high quality football and exceptionally witty commercials from the brands they love...or will begin to love.

Analysts are certain things will be different this year. They expect that the Super Bowl ads will have a much lighter, comedic tone.
E-Trade's notorious talking baby serves as a SuperBowl advertising success story. 

USA Today notes that social media will play a larger role in this year's Bowl as viewers will have the ability to become more involved in the online football experience. This year, the audience should expect real-time advertisements on YouTube that will correlate with different moments throughout the game. Social media provides advertisers with yet another outlet to reach the younger, millennial audience.



The Second Time Around


Sometimes it's more of a challenge to maintain your position at #1 by entering yourself in the race a second time around. 

In order to be successful in the marketing world, your level of persistency must outdo that of your competitors. This tenacity is observed year after year by brave companies who are entering the SuperBowl advertising arena for the first time, or are returning with the goal of outdoing themselves from the previous year.
      Avocado's From Mexico, an avocado distributing company, is returning to the big screen for this year's SuperBowl. While the brand's president boasted a significant increase in sales after last year's debut, he shared his concern in their ability to create something that should appeal to the audience even more so than last year. 


Your 3 second elevator pitch

The creation of the smartphone has revolutionized the world of marketing and advertising.  More specifically, the smart phone's mobile apps have capitalized on the ability to gain direct access to millions of cell users.

Research has shown a noteworthy increase in the amount of time users spend on their phones as opposed to other forms of media including newspaper, television, radio, etc. Therefore, the app businesses make their profits by allowing commercial companies to advertise their products through the phone apps.

Because smartphone users expect instantaneous speed and service, marketers must keep ad time to a minimum. For example, YouTube now offers 1-second ad slots to provide a quick snapshot of the product in order to avoid provoking an already impatient consumer.

Innovators like Brian Wong, have taken snapshot mobile advertising to another level. Wong's company, Kiip, works to benefit both ends of the business of advertising by offering coupons and/or discount incentives as a reward to the consumer for using the app. In turn, the consumer supports the company by claiming his or her prize, and potentially returning for other products in the future.


Facebook "faces" success
 
Facebook's push towards mobile app advertising has shown a rise in the volume of participating advertisers. Contrarily, the site has remained consistent in terms of ad pricing. The lack of correlation between the number of advertisers and ad pricing has not proven to be an issue for Facebook as the number of ad impressions increased by 29% since last year. Adage.com reports that Facebook's mobile ads generated around 80% of the company's $5.6 billion ad revenue in their fourth quarter.

Move Over PeaPod, Amazon is Here
 

 
Did you ever imagine that you could purchase all of your home goods online with the swift click of a button? Welcome to the 21st century! Ad Age reports that e-commerce overall has grown 30% within the U.S. just this past year. Amazon.com leads among competing e-commerce sites. The top three most purchased items were laundry detergent, toothpaste, and health snack bars.

Analysts believe that the gradual increase in e-commerce is largely due to the creation of the Amazon Dash button. These buttons are purchased through the Amazon site and are specific to one particular product that requires constant refill, i.e. detergent, dog food, baby diapers, etc. The button syncs to the desired Amazon account and is connected to the net through the home WiFi router. When the item requires restocking, the user simply presses the button to place an order on Amazon, delivering the good to their doorstep within the next few days.

 


Tweet of the Month
MarketingKeys Roger Keys - Jan 26
 
#TuesdayTracker U.S. is world's largest Ad Market with projected 2016 - $178 Billion (34.3% share of world).


   
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Until next month, may all of your marketing dreams and goals
come true! And - if they don't - we are here to help.

 

Sincerely,

 


ROGER KEYS
MARKETING KEYS