After a 10 year relationship with the ALA handling the Illinois Tobacco Quitline and the Vehicle Donation program for them on WLS-A, our President, Roger Keys, began handling all their media and creative for the ALA of the Upper Midwest in 2009. The relationship expanded in 2015 with Marketing Keys helping the ALA on a nationwide level. Every 2.5 minutes, someone in the United States is diagnosed with lung cancer. Incredible, isn't it? That means after reading this monthly newsletter 1-2 individuals may be undergoing a major life change. Many people also don't realize how prevalent lung cancer is with women. Lung Force unites women and their loved ones across the country to stand together against lung cancer. In May, the American Lung Association partnered up with CVS stores across the country for a special campaign. At the checkout register, customers were asked to donate a small dollar amount on top of their purchase to Lung Force Awareness. A small donation went a long way towards research with the intent of finding better methods of detection, treatment and cures for all lung diseases. Shortly after the CVS event, the American Lung Association announced that they will fund more than $6.49 million in research grants for 2015-16. According to the ALA, this research will achieve their mission to save lives by improving lung health and preventing lung disease.