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Social Graces

 

Are you challenged to post interesting content on a daily basis to your Social Media sites? 

 

Do you find it difficult to post to your sites consistently due to lack of time? 

 

Do you use Social Media as a broadcast channel and not as a way to connect and interact with your customers? 

 

Do you find it hard to come up with the right strategies to perfectly align your brand in the marketplace and grow your community? 


 

If so, Marketing Keys can help! As a Social Media partner of ours, you will have our designated, certified Social Media expert, Maria, managing and strategizing daily on your sites. Maria will also coordinate all communication so there are no surprises and all of your initiatives are scheduled accordingly. 


 

Other companies have discovered our solution is more effective and more cost efficient than hiring a part time person or adding this responsibility to one of your current employees.

 

For more information, please contact Marketing Keys at (312) 291-4630 or you can email us at [email protected].

 

 

Chicagoland Hooters Welcomes Kenny Chesney to Soldier Field


Time to pull on your boots, slide on your favorite pair of jeans, sport your favorite t-shirt, grab your cowboy hat and join us tonight at the Downers Grove Hooters! You can also catch all the exciting Stanley Cup action of Game 1 from Tampa between our Blackhawks vs. the Tampa Bay Lightning. Also, US-99.5 will be on location and will have (6) pairs of tickets to Kenny Chesney to give away from 6p-8p!  Already have tickets? Then, join your favorite Hooters girls in welcoming the Kenny Chesney Tour to Chicago at the US-99.5 Tailgate outside of Soldier Field this Saturday, June 6th from 2-5PM. 
A One, A Two, A Three!


Gather 'round, all you singers and musicians, 
for some guided and free-form music-making! 

Join The Newberry Library on June 21st 
from 2:30-4PM for their "Sing-and-Play-Along in 
Washington Square Park." 

The event is FREE and open to the public.
 
Visit newberry.org for more info!

Summer at Latin


Take a class at Latin! Tech camps, credit & non-credit classes, sports camps- and more!

For more information, visit 

http://www.latinschool.org/Page/About/Summer-at-Latin/Summer-Programs-Grades-1-12 


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Welcome to the June issue of Key Notes - Marketing Keys' monthly newsletter. We hope that everyone had a great Memorial Day weekend, and that you are ready to kick summer into full gear! For all you Dads out there, Happy Father's Day! Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently. 


Programmatic = Automated  and other tidbits 

 

 

Before you jump on the automation bandwagon, there are few things to keep in mind:

  • The portion of digital advertising dollars that come from programmatic buying has already increased by about $5 billion from last year, meaning that this shift toward automation we have observed is just the beginning.
  • The systems we use for programmatic buying now have access to TV ads, allowing brands to target customers across different types of media.
  • Programmatic buying allows advertisers to place ads across the web, monitor and analyze data throughout the campaign, and then adjust their targeting when necessary in order to ensure their ads are as effective as possible.
  • Cookies are essential to behavioral targeting capabilities, and are, unfortunately, ineffective on mobile devices, posing a challenge in determining the effectiveness of a campaign across multiple devices.
  • Social networks have aggregated enormous amounts of user data which allows them to correlate data across devices- a capability that is useful to marketers, and as you can imagine, has gained them a significant role in the advertising landscape.
  • With the current programmatic technology companies already dominating the playing field, there is little room for new ad-tech companies to enter into the competition.
  • As more premium ad units are becoming available to programmatic buyers, advertising dollars will be able to go towards more than just the standard banner ad.
  • Programmatic buying offers advertisers the ability to purchase digital ads that are actually viewed more than others.
 

 

 

Letterman's Farewell Reels in Viewers

 

 

In his final episode of "Late Show with David Letterman," David Letterman garnered the largest amount of viewers since his farewell as late-night host on CBS back in December 2005. His good-bye to CBS achieved a rating of 10.1 with guests like Oprah Winfrey and Bonnie Raitt. This year, his farewell to the "Late Show" accumulated a preliminary rating of 9.3 among local stations, outshooting Jay Leno's good-bye to "The Tonight Show" last year, which earned a 9.02 rating amassing 10.4 million viewers. Accompanied by comedic celebrities like Tina Fey, Julia Louis-Dreyfus and Bill Murray, Letterman's farewell consisted of looking back at some of the highlights of his 33-year career in late-night television, and as you can guess, plenty of laughs. 

 

 

 

        TV Guide:         Rewinding 2014-15 

 

 

With the 2014-2015 broadcast television season having come to an end, the time has come to look at Nielsen's numbers to see which network has come out on top. Looking at general performance measures, NBC scored an average rating of 2.4 in the adult 18-49 demo, beating out CBS by a measly one-tenth of a point.

 

While ABC pulled out as the only network to show year-over-year growth, increasing 5% to a 2.2 rating, Fox declined dramatically by 24% to a 1.9 rating in the demo. Fox and NBC have essentially swapped places, as Fox was the top network from Fall 2004 through Spring 2012 while NBC sat lower on the totem pole. Aside from the single week of the season during which ABC achieved a 3.0 rating after broadcasting the Academy Awards, none of the networks were able to average a 3.0 rating for the third consecutive season. Many are attributing this decline in demo deliveries to the fact that the audience is simply getting older.

 

While the adult 18-49 demo tend to be most fought for, CBS toppled the other networks when it came to their target demo, adults 25-54, with an average rating of 3.2 and an average 11.3 million nightly viewers. NBC, ABC and Fox trailed behind with nightly audiences of 8.63 million, 7.96 million, and 5.83 million, respectively.

 

When it comes to what people actually watched, Fox's new hit, "Empire," won the title of highest-rated scripted broadcast show with an average rating of 5.1 in the adults 18-49 demo, and NBC's "Sunday Night Football" maintained its status as the number one show overall with an average rating of 7.7 in the demo. Outside of the broadcast TV realm, AMC's "The Walking Dead" defeated the entire playing field of TV networks with a rating of 7.4 in the demo.

 

 

Back to the Future:

McD's & KFC revive nostalgic campaigns

   

 

 

 

 

 

 

 

 

 

In an effort to promote their new sirloin burgers, McDonalds has decided to revive the Hamburglar, a classic McDonaldland character obsessed with meat that hasn't been incorporated into marketing efforts since the early 2000s. To gauge how consumers would react to the return of the Hamburglar, McDonald's marketing team turned to social media. Although consumers' tweets showed a mix of emotions, the goal behind the Hamburglar's resurfacing was to generate a presence amongst millennials, and the fact that the Hamburglar's return was trending on Twitter showed that their efforts were working.

 

KFC hopped on the bandwagon of reviving nostalgic themes to resonate with the younger crowd by bringing back Colonel Sanders. Donned with white hair and a white suit, this character represents the company's founder who values quality ingredients and portrays the essence entrepreneurship, which have proven to be valued by millenials today.

 

While sprucing up marketing efforts with retro characters may yield a great return, there is also the potential risk of turning away the younger generation even more. McDonalds and KFC are working to fight this by incorporating humor into their commercials to stay relevant amongst millenials. 

 

 

  

 The Perfect "Tees"   

It's a widely known fact that everyone loves getting free stuff, especially T-shirts. Think of the adrenaline rush that kicks in when T-shirts are being thrown into the crowd at sporting events. Now imagine arriving at a sporting event and seeing a free T-shirt draped over your seat. The T-shirt essentially becomes a uniform for fans as they cheer on their teams, making them feel like a part of the action. Sports venues across the country have adapted this long-term version of guerilla marketing commonly called "shirting."

 

With this new sports marketing phenomenon, marketers for sports teams have found a way to capitalize on people's instinctive eagerness to belong, devotion to their sports teams, and love of free goods to promote their brands. The fans become advertisements promoting a sense of community and the sports team itself, all the while allowing fans to clap and shout using their hands, unlike other promotional goods that require fans to hold them for the duration of the game. Fans typically toss items like pompoms, noisemakers, or towels after the game, but T-shirts become a part of an individual's wardrobe. Outside of the actual sporting event, fans continue to wear the shirts in their daily lives, becoming walking billboard for the sports team and generate more awareness with every move they make. 

 

Additionally, broadcasters love how a uniform audience makes the arena look during a game. A sea of fans all dressed exactly alike provides the perfect aesthetic to draw attention to what's happening on the court. How do marketers ensure fans actually wear the shirts? That's easy- just look up at the video board! Simply catching their unique get-up on camera in front of the rest of the arena should be enough to pressure them into conforming to the crowd.

 

 

 

Tweet of the Month

 

@MarketingKeys: #MarketingKeys enjoyed a company outing last Friday at the #CubsGame! A little rain didn't chase us away! 


 


 


 

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Until next month, may all of your marketing dreams and goals come true! And - if they don't - we are here to help.

 

Sincerely,

 


ROGER KEYS
MARKETING KEYS