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Social Graces

 

Are you challenged to post interesting content on a daily basis on your Social Media sites? 

 

Do you find it difficult to post to your sites consistently due to lack of time? 

 

Do you use Social Media as a broadcast channel and not as a way to connect and interact with your customers? 

 

Do you find it hard to come up with the right strategies to perfectly align your brand in the marketplace and grow your community? 


 

If so, Marketing Keys can help! As a Social Media partner of ours, you will have our designated, certified Social Media expert, Maria, managing and strategizing daily on your sites. Maria will also coordinate all communication so there are no surprises and all of your initiatives are scheduled accordingly. 

 

For more information, please contact Marketing Keys at (312) 291-4630 or you can email us at [email protected].

 

 

It's Basketball Season at Hooters


Head out to your local Hooters to watch the March Madness games on HDTVs. Enjoy a cold beer, full bar and hot wings while you get your game on.

The Newberry Library's
Meet the Author Series
The Newberry Library will be holding free lectures covering the following topics:

Chicago in Ten Stories
Richard Fizdale
March 17 at 6pm

Chicago and Milwaukee: Siblings and Strangers in a Shrinking World
John Gurda
March 21 at 1pm

Blood Runs Green: The Murder That Transfixed Gilded Age Chicago
Gillian O'Brien
March 24 at 6pm

For more information, visit 

http://www.newberry.org/history-chicago-style 


 

Time to work on those projects?
Come on out to The Home Shows and find local tradesmen for your re-modeling and repair projects! Admission and parking are always free- Hours are Saturday and Sunday from 10AM-5PM at the following locations: 

Kane County Fairgrounds in St. Charles
3/21-3/22
Glenbard South High School in Glen Ellyn
3/28-3/29
Darien Sportsplex in Darien
4/11-4/12

Summer at Latin


Take a class at Latin! Tech camps, credit & non-credit classes, sports camps- and more!

For more information, visit 

http://www.latinschool.org/Page/About/Summer-at-Latin/Summer-Programs-Grades-1-12 


KEY REFERRAL! 

Do you know a Business Owner or Marketing Director that would be open to new strategies and ideas to reach your customers through an everchanging media landscape? If so, please forward our newsletter to them. Many of our clients have come to us through your kind introductions to your friends and business associates. In return, please let us know how we can help in terms of referring business back to you! [email protected].


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Welcome to the March issue of Key Notes - Marketing Keys' monthly newsletter. As our days start getting longer, the countdown to Spring is getting shorter! In this issue, we take a look at just how much of a role digital and social technology has begun to play in business. Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently. 


Madness "connects" with audience like never before! 

  

Before April showers bring May flowers, March must first bring the most anticipated event of the year for college sports fans - March Madness.  But it's not only those who follow college basketball gearing up for the tournament. According to Kantar Media, media right holders, CBS and Turner, generated more than $1.1 billion in TV revenue in 2014, and can only expect to see greater gains this year.

 

With an audience that is more connected and social than ever, CBS and Turner are utilizing ad-engagement labs, mobile video production houses, and marketing stats centers to ensure they reach viewers across all platforms. Will Funk, SVP of Sponsorship Sales, Integration and Branded Programming at Turner Sports, divulges that they are able to conduct extensive market research by leveraging eye-tracking biometric equipment, which measures a respondent's heart rate, skin response, breathing and non-conscious responses to advertising.

 

This division of Turner Sports is also the key driver of all of March Madness' digital and social extensions. With demand for digital outweighing its availability, online inventory is expected to sell out this week, yielding massive potential for revenue gains. Digital is becoming a greater marketing outlet for March Madness than ever before, especially with the boost in the mobile business due to on-the-go consumers and millenials. In 2014, with 20% of the overall audience watching the games digitally, there were 70 million live streams on broadband and mobile, a 42% increase from the year before. Turner produced 15 million total live hours of streaming on their mobile app, March Madness Live, which compared to the 10.8 million total live hours streamed of the Winter Olympics, is a substantial amount.

 

 

Companies now encouraging Social Media in the workplace

 

 

According to a Harris Poll conducted by Grovo last year, only one out of ten US workers considered themselves proficient with the digital tools they use every day. With social networks now becoming a more integral part of the daily office setting, companies whose employees are uncomfortable with social technology may find themselves in deeper trouble. Whether employees are on the road, at home, or at the office, social technology enables teams to communicate, share documents, and collaborate productively without a hitch. In addition, it allows employees across all departments to connect with leads, share content, and generate company awareness to enhance marketing, sales and recruiting efforts. While many companies try to attract more tech savvy employees, a few cannot transform the productivity of thousands. Companies must acquire the appropriate technologies, then train their employees to use it, not only to make them comfortable on both internal and public-facing social media, but also to retain and enhance talent over time. 

 

Now, your business can leverage LinkedIn like never before!

 

 

LinkedIn has launched a new product that allows marketers to reach their audiences outside of LinkedIn by leveraging its culmination of user data.  While companies like Facebook and Twitter are also realizing the value of their data, LinkedIn is offering the most precise targeting capability by allowing advertisers to serve targeted ads across the web to whichever segment, or types of professionals, within LinkedIn's audience of their choosing.

 

Taking a step further, LinkedIn is also releasing a product that will allow marketers to not only target ads to prospects, but also deliver a different message to a prospect based on which parts of their website the prospect visits and the information about them on LinkedIn. As a part of LinkedIn's Lead Accelerator offering, this will help eliminate the problem of not all website visitors providing an email address for future marketing efforts. This ad-based version of marketing automation guides website visitors with customized messaging based on which stage of the sales cycle they are at.

 

 

Comcast's rumored purchase to further shape the future of TV advertising


 

According to the Wall Street Journal, Comcast is looking to buy television ad-targeting firm, Visible World, which allows marketers to efficiently customize versions of TV commercials and target to viewers at a low price. This innovative technology enables advertisers to change creative content in commercials, such as offers or images, based on different elements, such as household data or weather conditions, within a specific market of their choosing.

 

Although nothing is set in stone, the acquisition would give Comcast a competitive edge in the data-driven TV advertising market. The investment would be equitable to that last year when Comcast purchased FreeWheel Inc, which helps media companies manage their advertising across digital services and apps. While data-driven advertising is more common online, the TV world has been slow to jump on the data based targeting bandwagon, having only applied targeting to local TV ads.

 

Regardless of whether the acquisition takes place, Comcast will still set to hike its standing in the local TV ad market with the proposed acquisition of Time Warner Cable.

 

 

Teens' hearts go out to Animal Cruelty ads

 

In a recent study conducted by Nielsen, a sample of young viewers was asked which commercials they remembered and whether they could correctly identify the brand they advertised. Compared to the average commercial, the sample of viewers from ages 13-19 were 2.63 times more likely to remember the ASPCA's heartbreaking ads against animal cruelty and associate it with the correct brand. Chex Snack Mix was 2.44 times more likely to be remembered and be correctly associated, Kit Kat 2.31 times more likely, and Epiduo Acne RX, Kellogg's Krave Cereal, Party City, Cheez-It, Gamefly Video Games, Doritos and Werther's Candies were all among the other brands that seemed to resonate well with the younger crowd. While Windex had shown to be the most memorable advertiser amongst 18-49 year olds, Chex Mix was the only brand that seemed to stick for both age groups.

 

Tweet of the Month

 

@MarketingKeys: Here's a template that can't be beat, on how to write the perfect Tweet: http://ow.ly/JNfhz  #HootSeuss

  


 


 


 

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Until next month, may all of your marketing dreams and goals come true! And - if they don't - we are here to help.

 

Sincerely,

 


ROGER KEYS
MARKETING KEYS