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Yesterday, iHeartRadio launches Big 95.5, Chicago's Hit Country, a brand new station giving Chicago's country music fans unique access and experiences with the hottest country stars, exclusive album premieres, and new music along with all time favorites. WUSN - US 99 - had been Chicago's sole legendary, country station. They will know have new competition in the marketplace. 

President of iHeartMedia Chicago, Matt Scarano, says "The station will deliver the biggest hits, the biggest stars and the biggest results for our advertising partners, too."

Learn more at http://www.big955chicago.com/main.html 

Do you know a Business Owner or Marketing Director that would be open to new strategies and ideas to reach your customers through an everchanging media landscape? If so, please forward our newsletter to them. Many of our clients have come to us through your kind introductions to your friends and business associates. In return, please let us know how we can help in terms of referring business back to you! roger@marketingkeys.com.

 

 

According to ad tracking guru, Kantar Media, most recent numbers in ad spending reflect a sort of plateau when it comes to TV growth.

 

The exception is hispanic television advertising. During the third quarter, Spanish-language TV led the moderate growth of TV advertising reporting a 23.7% increase in spots ran- much attributed to the one and only World Cup soccer tournament. While cable network buys increased by 7.9%, national network buys saw a minimal increase of 0.2% despite the heavily viewed coverage of midterm elections.

 

Comparable to that in 2013, TV and Internet advertising expenditures noted gains during the first nine months in 2014, whereas, advertising expenditures for magazines, newspapers, and radio all dipped.

 

With a surge in ad spending for Spanish-language TV from January to September, could this mean positive things for the rest of the TV market? During the same period of time, Kantar notes that Cable TV and broadcast networks experienced gains of 7.9% and 3.0%, respectively.

 

Even though powerhouses Pfizer and General Motors increased advertising expenditures from 2013, total spent by the Top Ten advertisers decreased by 1.7% to $11.5 billion- Procter & Gamble and AT&T being among those counting their pennies. Jon Swallen, Chief Research Officer at Kantar Media, attributes this decline in advertising expenditures to "Top 100 marketers becoming more restrained with their budgets."

 

Although the big guys seem to be cutting back on ad spending, Swallen notes that small to mid-size companies, "core of the ad market," have shown a 6-7% increase during this past third quarter to compensate.

 

 

1. DiGiorno Pizza

2. Dave & Buster's

3. US Airways

4. Build-A-Bear and CVS

 

With a new year comes new possibilities. The hope that 2015 will the best year yet has been the frequent chatter as people drum up their expectations for what will take place or come to be over the next 12 months. But what many people disregard is the fact that many things will not happen this year- so not to be the bearer of bad news who rains on the parade of hope, but there are some things that will most likely not come to be within the next year. Here is what not to expect out of 2015:

 

1. The browser will make a come back.

From finding the nearest gas stations to routing their commutes to updating social media, there isn't a need that can't be met by an App, and there isn't a question that Siri or GoogleNow can't answer. Sorry, browser, not this year.

 

2. Driverless Cars.

Even if technology did reach the point at which every car could be a self-operated personal chauffeur, think of the commercial and regulatory requirements that would be necessary. Who assumes responsibility for an accident? Both technology companies and society must do a little more legwork before something this innovative goes to market.

 

3. Brands will receive 100% viewability from publishers.

Due to the unpredictability of viewers, there is always a possibility for your ad to go unseen, making it basically impossible for publishers to predict whether your ad will be viewed or not.

 

4. Mobile payment options will take over.

The mobile payment options that are currently available simply cannot facilitate payments by themselves. Whether it's restructuring their own mobile payment system, upgrading their current point-of-sale system, or completely starting from scratch, it will take time for merchants to adapt to this new method of payment.

 

5.  BingHoo! will challenge Google.

Although Apple has replaced Google with Bing, and Mozilla has replaced Google with Yahoo, Google has maintained its reach through continuous innovation and its ability to retain its loyal customers.

 

6. YouTube will launch a sleek new user experience.

Like any other technology company, a brand spanking new user-experience design is not likely.

 

7. The continued press coverage of Big Data.

The headlines about big data have run their course, and marketers will be able to continue their work without the surrounding chatter.

 

8. The extinction of the podcast.

Thanks to the Serial podcast, there has been a revival of interest in listening to stories, lectures, or other recordings as entertainment, as opposed to watching TV or reading.

 

9. Copycat drugs will take over the counter.

Although there have been increasingly more biosimilars are being brought to market at lower prices, this market has been growing slowly. Slow enough that the trend will only encourage marketers to develop new ways to market FDA-licensed drugs.

 

10. Your resume can stay the same.

"Agile," "nimble," and "streamlined" are trigger words when it comes to describing today's dream teams and structures. Recruiters are now attuned to the increasing demand for cross-capable individuals. 

 

Until next month, may all of your marketing dreams and goals
come true! And - if they don't - we are here to help.