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Do you know a Business Owner or Marketing Director that would be open to new strategies and ideas to reach your customers through an everchanging media landscape? If so, please forward our newsletter to them. Many of our clients have come to us through your kind introductions to your friends and business associates. In return, please let us know how we can help in terms of referring business back to you! roger@marketingkeys.com.

Thanksgiving is no longer just a relaxing, long holiday weekend eating turkey while spending time with family and friends; it will also be an active day on your smartphones: 

• Turkey Day prices will hit ROCK BOTTOM - more than any other day - the average discount will be 24%
• Turkey Day will also hit $1.35 billion in sales, a record (27% lift compared to 2013)
• November and December are expected to account for roughly 27% of the total U.S annual online sales
• A 5% drop in gift prices will occur b/w the Sunday and Monday before Thanksgiving, marking the biggest single-day discount dip for the Holidays
• There will be 5 times as many out-of-stock messages on Cyber Monday compared to the usual 
• The average consumer will spend $248 online during the November and December months with $8 spent on Cyber Monday.
• 25% will consult Social Media before a purchase decision is made
• 40% of 18 - 34 year olds are likely to use Social Networking for gift ideas

Mobile will account for 31% of online sales on Thanksgiving compared to 21% in 2013, according to an Adobe holiday shopping forecast. Those numbers are nearly 48% year over  year increase. 2014 has an increased trend; buying on mobile. Marketers, it is time to pick up the phone. 

 

Smartphones and tablets will account for $1.6 billion in sales on Thanksgiving. Adobe predicts Thanksgiving, Black Friday and Cyber Monday will generate around $6.5 billion in sales across desktops and mobile platforms! Keep in mind the above numbers do not include the i-phone 6 and 6 plus. 

 

What's the latest? 18% of marketers will also be using i-Beacon technology to target consumers. This  blue tooth technology installed in apple products has proved successful.

U.S. advertisers' spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36% of all ad spending, according to Forrester's latest estimate based on Forecast view model. U.S. Advertisers will spend $85.8 billion on TV ads in 2019, which will equal 30% of overall ad spending that year, according to Forrester

 

TV will suffer, as advertisers begin to shift more dollars toward YouTube and Facebook. The digital arena will receive the most revenue, as this is due to the measurable nature of the platform. 

 

Marketers are increasing their budgets, as the economy had recovered. Advertisers have more money to spend now than in recent years and they are choosing to spend it on online inventory. 

 

Digital is no longer experimental but rather at a mature stage of advertising. Digital budgets will shift as the options like mobile and search become available in many different package deals. 

 

The ability to give precise measurements of each digital ad is the reason behind the hierarchy of digital ad channels that wont change in the next five years.

 

Forrester predicts advertisers will spend $46 billion in mobile ads in 2019. 

 

Search is Still King. Search will continue to dominate in the industry due to the very fact that we are able to measure its benefits most directly. Display will follow right behind (including video ads.) Spending on Social advertising like Facebook and Twitter's in-stream ads, will grow more than any other digital channel over the next five years.

 

Marketers are choosing tools more measurable than Social Media but they are not dismissing its legitimacy. Rather, marketers are simply working toward finding a more direct understanding of how Social will pay off in the end and continuing to invest dollars. 

Until next month, may all of your marketing dreams and goals
come true! And - if they don't - we are here to help.