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Social Graces
 
Are you challenged to post interesting content on a daily basis to your Social Media sites? 
 
Do you find it difficult to post to your sites consistently due to lack of time? 
 
Do you use Social Media as a broadcast channel and not as a way to connect and interact with your customers? 
 
Do you find it hard to come up with the right strategies to perfectly align your brand in the marketplace and grow your community? 

 
If so, Marketing Keys can help! As a Social Media partner of ours, you will have our designated, certified Social Media expert managing and strategizing daily on your sites. We will also coordinate all communication so there are no surprises and all of your initiatives are scheduled accordingly. 

 
Other companies have discovered our solution is more effective and more cost efficient than hiring a part time person or adding this responsibility to one of your current employees.
 
For more information, please contact Marketing Keys at (312) 291-4630 or you can email us at  [email protected].
 
    THINK SUMMER      (AT LATIN)!


While temperatures dip to the coldest they have been all winter in the Midwest, it makes sense to focus on summer. If you have a child between 3 - 14 years old, you are eligible to register your child for their summer programs. You don't have to be a student at Latin in order to take advantage of all they have to offer. Registration begins on Wednesday, January 20th at 9 am. Go to www.latinschool.org for more.
 

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Welcome to our January issue of Key Notes - Marketing Keys' monthly newsletter. We wish you and yours had a safe and Happy New Year and are geared up for a great 2016! Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently. 


 

Why Auto Dealers Hate This Time of the Year

This promises to be the most expensive Presidential Election ever. Soon - if you haven't already - you will be exposed to many Presidential ads on all types of mediums - TV, Radio, Outdoor, Online, Print, Direct Mail etc. You will not be able to miss them. Automotive traditionally has been the top advertising category for both radio and television stations. Car Dealers are dreading this time of the year. The reason? Stations need to accept Political Advertising. Political Advertising also gets priority and HAS to air. These messages cannot be bumped from the logs. The result? Car Dealer ads and other advertisers will be getting bumped from the log in order to clear the massive amounts of political advertising. In some battleground markets, political advertising can monopolize up to a third of more of local broadcast advertising time - essentially leave the car dealerships out on the sidelines. A good example is Cleveland. Cleveland was a battleground back in the election of 2012. The number of local broadcast car ads that aired in October, 2012 fell to 4,553, a 16 percent drop from the same month a year earlier while the number of political ads soared to 27,000. The impact? It hurt local auto sales in Cleveland. Actual car and light truck sales in Cleveland rose just 5 percent even as the nation rose 16 percent, according to data from Kelley Blue Book. 

The US Media Report Card

 

The best barometer of how well a medium is doing is to compare it from year to year. Or- even better - compare it from quarter to quarter. The results are in from 3rd Quarter comparing Q3 2014 to Q3 2015. Here are some of the highlights released by Kantar Media:

 

  • Overall, US ad spending dropped 3.9% in Q3 2015 compared to Q3 2014. These numbers don't include mobile and online video ads which are (2) mediums that are growing at a rapid pace.
  • Cable TV dropped 4.2% because consumer packaged goods have been purchasing less commercial time. Spot TV also fell 5.2% from a year ago when there was more political advertising due to the elections.
  • Local radio had some good news. 12.8% of growth in the quarter boosted by auto, restaurants and telecom.
  • Outdoor advertising rose 4% due to digital billboards and transit advertising both performing above average
  • Print continued to decline with declines of 12.9% in advertising spent in newspapers and 5.4% decline in ad spending with magazines.
  • Among categories, Pharma boosted ad spending by 18% with a total of $5.6 billion spent in 2015, focusing on magazines and national tv. This is at an all-time high for the category. The irony? This happened in the wake of a recommendation by the American Medical Association for a ban on direct to consumer advertising on prescription drugs

 

How Tech will alter the ad market

 

 

Ad Execs flew like hordes into Las Vegas for the annual global consumer electronics and consumer technology tradeshow that takes place every January. Here are some of the takeaways and how new technology will impact the ad market:

 

 

 

 

 

1) The Faraday Future Electronic Self-Driving Car will open up some media opportunities. With the driver no longer needing to focus on the road, media options expand beyond radio and could include live tv and mobile devices. The marketing on those devices could be synced to the car's location so these campaigns could be geo-targeted.

 

2) The Amazon Echo is the latest technology in audio search. Consumers can ask Alexa to play music, order a book from Amazon or play a movie on Amazon Prime. The voice controlled system is linked to your home and your shopping. Alexa will also be a shopping assistant and consumers will be able to ask questions like, "Alexa, what is on special at Pizza Hut?" 

 

3) Samsung's Family Hub Refrigerator will allow you to remotely access your refrigerator from your smartphone. You will be able to view your refrigerator from your phone and see which products you are out of. Eventually, this app. could also recommend coupons for products that you are currently in need of.

 

 

2016 Media Forecast:

Traditional media making comeback?

 

According to a recent study from RSW/US, 34% of marketers expect to expand their investment in traditional media either "somewhat" or "significantly." However, their agencies don't cite a significant change of moving back to investing in traditional media. 

 

Marketers expressed strong concern in their agencies moving them away from traditional media and into newer media channels. The disparity in how each perceive their budget to be like in 2016 is illustrative of marketers' position on this.

 

One of the major things that concern marketers with their agencies is the over-emphasis on new, non-traditional media. 

 

The  2016 RSW/US New Year Outlook survey was conducted by 165 senior level marketers and 115 Marketing Agency executives during December, 2015.

 

 

Go Daddy "punts' on Super Bowl

 


 

For the first time in a decade, web hosting company Go Daddy will not be airing any ads in this year's Super Bowl. The strategy that put Go Daddy on the map - according to Founder Bob Parsons - will not be a part of Go Daddy's 2016 media plan.

 

According to Phil Blenert, Go Daddy's Chief Marketing Officer, "Now we are at the point where we don't need to grow brand awareness domestically anymore. A platform like the Super Bowl is really not something that is necessary for us."

 

Variety reports that Super Bowl 50 ads, which will be broadcast by CBS, have nearly sold out. CBS has sought $4.5 million and $5.0 million for a :30 ad. Blenert is not ruling out a return to the Super Bowl in the future.

 

 

 

Tweet of the Month
MarketingKeys Roger Keys - January 5th
 
   
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Until next month, may all of your marketing dreams and goals
come true! And - if they don't - we are here to help.

 

Sincerely,

 


ROGER KEYS
MARKETING KEYS